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[Mumbrella Newsletter]
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Don't wait and pay more. Grab your Mumbrella360 earlybird ticket now
The first keynotes have been announced for [Mumbrella360], named Australia’s Best Conference in 2016. Hear from the founder of the world’s hottest media network, Scott Hagedorn; learn from socio-digital anthropologist Maura Tuohy; and be there when PwC’s annual Outlook Report is revealed by Megan Brownlow.
Grab the your [Mumbrella360] earlybird ticket by April 12 and save $700.
News
[Seven West Media board clears CEO Tim Worner of misconduct following probe]
Embattled Seven West Media CEO Tim Worner has been cleared of allegations of misconduct following an independent inquiry into allegations of drug use and affairs with stars following revelations that he had an affair with a colleague.
An inquiry was ordered by the SWM board at the end of last year after it was revealed it had held four emergency meetings in the space of three days to discuss the sex scandal involving Worner.
[READ MORE »]
News
[ADMA faces calls for boycott for Trump âsupportâ]
The Association for Data-Driven Marketing & Advertising (ADMA) is the subject of social media backlash after announcing the data team leader of Trumpâs election campaign as the keynote speaker at its upcoming conference.
Matthew Oczkowski, also the head of product at Cambridge Analytica, is described by ADMA as a âproduct specialist who focuses on building tools and strategies that better connect people with their underlying behaviours and motivationsâ.
[READ MORE »]
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News
[Nova refreshes brand and kicks off marketing push as it looks to cement fresh hits music position]
Nova Entertainment has relaunched its Nova brand for the first time in over six years as the radio brand seeks to remind audiences of its fresh music positioning via a new marketing campaign.
Speaking to Mumbrella, Tony Thomas, Nova Entertainment chief marketing and digital officer, said the brand refresh was driven by audience behaviour change and the changing market landscape.
[READ MORE »]
News
[Crawford warns of dangers facing adland as he looks for new opportunities]
One of Australiaâs leading planners, outgoing Clemenger BBDO Sydneyâs Al Crawford, has said the advertising industry is facing a correction, and âcommon senseâ will need to prevail if it wants to continue to connect with audiences.
Clemengerâs executive planning director, who will be departing the agency after eight years in April, noted that while common sense was creeping back into adland, agencies need to go back to their roots in order to sell more to consumers.
[READ MORE »]
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News
[Landor and Designworks set to merge under the Landor brand]
WPP AUNZ has announced the merger of Landor Australia and Designworks to form one agency.
The merger will see Designworks operate under the Landor name and brand as of February, combining branding and consumer experience.
[READ MORE »]
News
[Ego Pharmaceuticals shifts media account without a pitch]
Ego Pharmaceuticals has handed its media account to Starcom Melbourne without a pitch, taking the business away from Ikon.
According to a statement, Ego, the manufacturer of QV Skincare and Sunsense, invests around $5m in media nationally.
[READ MORE »]
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News
[Qantas kicks off first campaign for business loyalty drive with The Monkeys]
The Monkeys has created the first major work promoting Qantasâ recently launched business rewards program with a campaign asking âWhat is the spirit of Australian business?â
Marking a shift away from the traditional program where employees flying with Qantas earned points for their companies â the new loyalty program has unveiled a number of major partners including Caltex and Jaguar Land Rover.
[READ MORE »]
News
[I'm A Celebrity Get Me Out Of Here tops rating, but Seven wins the night]
Tenâs Iâm A Celebrity Get Me Out Of Here topped Thursday nightâs ratings in the absence of My Kitchen Rules, however Seven still managed to win the night.
The reality TV show managed to pull an average audience of 823,000, making it the most-watched non-news program for the evening and topping the key advertising demographics 16-39, 18-49 and 25-54, according to OzTAMâs overnight preliminary metro ratings.
[READ MORE »]
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News
[Women's AFL program to launch on SEN 116]
Sports specialist network 1116 SEN has announced its new segment dedicated to the AFL womenâs league, fronted by an all women cast.
The Sunday show, âThe AFLW Hour of Powerâ, will be hosted by ex netball player Bianca Chatfield and the panel will include journalist Sam Lane, talent development mentor Chyloe Kurdas and womenâs AFL player Kate Sheahan.
[READ MORE »]
News
[Oroton launches new campaign featuring Rose Byrne]
Oroton has launched its Autumn Winter 2017 campaign featuring Australian actress Rose Byrne.
A collaboration between Colider Film and TBWA Sydney, the one-minute fashion film features the âAshbury Clutchâ, which is exchanged and stolen by the hands of multiple women in Sydneyâs St. James station.
[READ MORE »]
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Less than two weeks before Retail Marketing Summit kicks off. Book your ticket now
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Industry leaders from Facebook, Kathmandu, Country Road and Treasury Wine Estates have been announced as the final speakers at the [Mumbrella Retail Marketing Summit] on February 15. That is less than two weeks away. They will be exploring initiatives for lifting sales with mobile marketing, and driving growth through a user journey model.
The full program is now online. This event sold out last year, so don’t wait until the last minute. [Book your ticket].
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