TV networks prepare for battle | BMF co-founder departs | Qantas' new safety vid | SMH bets wrong way on Federer | Aggressive new netball campaign | Why Yellowtail is going after the Superbowl | 30 jobs

[View this email in your browser] [Mumbrella Newsletter] [mum_newsletterbanner_600x120_mon730] Final entries open until this Friday for Travel Marketing Awards [travel_awards_enewsletter_header_v2] Final entries are open until Friday for the inaugural [Travel Marketing Awards]. Be recognised as the best in travel marketing. These awards celebrate companies and teams that deliver outstanding work and results on behalf of travel brands. Nine categories span across advertising, PR, strategy, social and content marketing. Final entries will be accepted until February 3. To view the submission criteria [click here]. Features [TV programming battle: reality franchises to fight it out in Q1] As the official ratings season kicks off and I’m a Celebrity Get Me Out Of Here, My Kitchen Rules and Married at First Sight return to screens, Miranda Ward spoke with the free-to-air commercial networks on expectations for the ratings season kick-off. For TV networks, summer is about sport and using sporting platforms to launch their key programs as the official ratings season kicks off. Ten started the year with the Big Bash, while Seven had the Australian Open and Nine went with its summer of cricket. [READ MORE »] News [BMF co-founder Warren Brown to depart agency after 20 years] Co-founder of creative agency BMF, Warren Brown, has announced his departure from the agency. Together with Paul Fishlock, and Matthew Melhuish, the trio launched the agency in 1996. Brown said it has been a privilege to work on building the creative agency for the past 20 years. [READ MORE »] [600x90-1] News [Qantas' latest safety video stars everyday Aussies in well-known tourist spots] Qantas and Tourism Australia have unveiled the 2017 Qantas safety video featuring safety demonstrations by everyday Australians across some of the country’s well-known destinations. The campaign is the first collaboration since Qantas and Tourism Australia signed a $20m marketing deal in August last year. [READ MORE »] News [Federer's grand slam tennis win pulls 2.772m, beating I'm a Celebrity debut] The Australian Open final between Roger Federer and Rafael Nadal drew an average metro audience of 2.772m, triumphing over the season premiere of I’m a Celebrity Get Out of Here!, which achieved 1.103m. The reality TV show introduced its celebrity line-up including Tom Arnold, Casey Donovan and Natalie Bassingthwaighte for the first time last night. Off the back of the epic Tennis battle last night Seven achieved a massive audience share of 50.6%, beating Nine’s 12.4% and Ten’s 13.1%. [READ MORE »] [channel-advisor-1] Dr Mumbo [Dr. Mumbo: All the reasons the SMH got it wrong on Federer] After Sunday night’s thrilling five-set victory by Roger Federer over Rafael Nadal in the Australian Open, Dr Mumbo suspects that the Sydney Morning Herald may be regretting the boldness of the claim made by whoever was editing the smh.com.au home page during the afternoon. [READ MORE »] News [Netball drives profile of women's sport with aggressive new campaign] [netball-face-off-screen-shot] Newly minted agency Blood UTD has launched its first major campaign for the new Super Netball League – the latest entrant into the burgeoning field of women’s professional sports now attracting broadcasters and sponsors. The agency launched the new work this week, ahead of the league’s debut on 9Gem and Telstra TV on February 18. [READ MORE »] [travel_awards_final_week_600x90] News [Yellow Tail marketing boss says $5m Super Bowl regional buy 'absolutely' worth viewers' eyes] The global marketing boss of Casella Family Brands has said the $5m investment in a 30 second ad for Yellow Tail Wine, was “absolutely” worth the expected 85% viewer reach at the Super Bowl. [READ MORE »] News [David Jones tells Australians to 'live outside the seasons' in Autumn Winter launch] David Jones is urging Australians to embrace extreme temperature changes and unpredictable weather in its new Autumn Winter campaign. The latest campaign, driven by American supermodel Karlie Kloss, is the first Autumn campaign since the departure of CMO David Robinson and marketing GM Victoria Doidge in May last year. [READ MORE »] [retail_speakers_600x90_pb] Dr Mumbo [Dr Mumbo: When leading scientists turn into crackpot theorists] The annihilation of the human race is always good for traffic, but only if the source can be trusted. Dr Mumbo’s eyes fell upon such an armageddon story on news.com.au announcing a “leading scientist” was warning of a mega-tsunami triggered by an asteroid. [READ MORE »] News [Roseanne actor among contestants revealed by Ten for I'm a Celebrity cast] Network Ten’s I’m a Celebrity Get Me Out Of Here kicked off tonight with contestants including talkback host and The Project regular Steve Price, former Olympic swimmer Lisa Curry and Roseanne star Tom Arnold all heading into the jungle. [READ MORE »] News [AAMI rescues family from 'Woop Woop' in latest work] [aami-stranded-ship-creek-screen-shot]Insurance company AAMI pokes fun at Australian destination names in its latest ad for its ongoing ‘Not very insurancey’ campaign to promote its roadside assistance offering. Created by Ogilvy Melbourne, the tongue-in-cheek spot sees a young family stranded in the Australian town of Woop Woop attempting to get roadside assistance for their van named ‘Going nowhere and loving it’. [READ MORE »] [600x90-1] News [ABC's David Pendleton resigns as COO] Chief operating officer at the ABC, David Pendleton, has resigned from the national broadcaster after 20 years of service. Joining the ABC as general manager of group audit in 1996, Pendleton later held positions as general manager of financial operations and accounting and head of finance. [READ MORE »] News [Facebook changes video ranking in favour of long-form videos] Facebook has announced in a blog post it will change the way it measures the value of videos in its newsfeed, prioritising longer videos through organic search. In a blog post written by Abhishek Bapna, product manager at Facebook and Seyoung Park, research scientist, the social media giant said it would adjust value and prioritisation of video based on its “percentage completion”. [READ MORE »] News [Former ABC innovation head and Macquarie Radio CEO, Angela Clark joins CommBank] Angela Clark, former CEO of Radio and, more recently, director of innovation at the ABC, has joined the Commonwealth Bank to work in the small business sector. The former media executive will join the bank in February, taking on the role of executive general manager – small business. [READ MORE »] [digital_school_600x90-2] News [TAC recruits pro cyclists for road safety education campaign] Victoria’s Transport Accident Commission (TAC) has recruited experienced cyclists for a new campaign to educate riders on how to travel safely in an effort to reduce the death toll across the state. The new work, created by the TAC’s internal team and freelance filmmaker and director Chris Phillips, features professional rider Peta Mullins and riding commentator Matt Keenan as they ride around Bendigo and Victoria, demonstrating safety tips for other riders. [READ MORE »] Opinion [Who will benefit from updates to Facebook's dynamic ads?] Get info when people are looking at your catalogues, remarket, serve customers only targeted products… There’s a lot for marketers to gain from the updates to Facebook’s dynamic ads, says Joe Brown in this guest post. E-commerce brands, small or big, should watch out for the new changes that Facebook is introducing to dynamic ads. In a nutshell, this update allows some advertisers to show dynamic ads to users who have browsed multiple websites or engaged with content on Facebook looking for a similar product. [READ MORE »] News [Hotwire promotes Sandrine Atallah as consumer director] PR agency Hotwire has promoted Sandrine Atallah to consumer director from her previous role as senior program manager which she held for eight months. Prior to working at Hotwire Attalah worked in Dubai at Jigsaw PR where she was a PR and marketing specialist, and before that she was employed at Ketchum as an account manager. [READ MORE »] Opinion [How British and American spelling affects the SEO of Australian companies] Do Australians spell more like Brits or Yanks? And why does this matter to your SEO? In this guest post, Matthew Bakmaz explains how to better target your customers through spelling. In one of his career’s most memorable moments, Arnold Schwarzenegger assuaged the fears of a room full of medically astute kindergarten students concerned about his headache by telling them “It’s not a tumor”. [READ MORE »] Opinion [Big data has no role in digital marketing] Big data has a time and place, but not when it comes to digital marketing strategy, explains Michael Laps in the guest post. “As accurate, then, as big data can be while connecting millions of data points to generate correlations, big data is often compromised whenever humans act like, well, humans.” That quote is from Martin Lindstrom, author of ‘Small Data: The Tiny Clues That Uncover Huge Trends’. And I think he’s bang on the money. [READ MORE »] [360_earlybird_600x90] News [International Table Tennis Federation appoints DT to create TTX game app] Creative technology agency DT has been appointed to design a new application for the International Table Tennis Federation, to boost consumer awareness of a shorter format game. The TTX game, launched in August 2016 with Brand Union agency, is a form of table tennis that features heavier balls and rackets without spin that can be played anywhere at anytime. [READ MORE »] News [Australian Open's sibling rivalry final beats Big Bash final as Seven dominates the week] Seven’s Australian Open women’s final saw 1.296m metro viewers tune in to watch the Williams sisters duke it out for the title from 6.30pm. According to OzTAM’s preliminary overnight ratings, the final, which saw Serena Williams make female tennis history by winning her 23rd grand slam, was well ahead of the Big Bash final’s first session, which kicked off at 7pm, had an audience of 959,000. [READ MORE »] News [WIN creates new network programming manager role] The WIN Network has appointed Danny Mitrovic, former senior programmer at WIN to the newly-created role of network programming content manager. Mitrovic spent 14 years with WIN across programming and production roles, before he created his own production company in 2012. [READ MORE »] Sponsored Post Save with an earlybird ticket to Mumbrella360, named Australia's Best Conference The first keynotes have been announced for [Mumbrella360]. Hear from the founder of the world’s hottest media network, Scott Hagedorn; learn from socio-digital anthropologist Maura Tuohy; and be there when PwC’s annual Outlook Report is revealed by Megan Brownlow. Grab the your [Mumbrella360] earlybird ticket by April 12 and save $700. FYI • [Channel Seven to broadcast inaugural Women’s AFL] • [Cartoon Network and Boomerang launch on Fetch TV] • [Snapchat Lens celebrates I’m A Celebrity Get Me Out Of Here!] • [Twitter introduces new explore tab on app] • [Edelman hires former Mango account director] • [ABC Kids to offer preschool programs in Mandarin] • [The Cannes Lions awards announce 2017 jury] • [SBS unveils judging panel for Media Diversity Works Challenge] • [The Travel Corporation hires new head of PR, appoints global PR director] • [Buyers of Australia’s most famous neon sign revealed] Jobs [30 New Jobs] MOST DISCUSSED [Racist ad mocking Asian man named 'Ping Pong' banned by advertising watchdog] [NBN campaign urges Australians to discover their 'side hustle'] [ANZ tells women: ‘Say no to consecutive nights out and too much coffee’ in content series] [Fairfax's SMH.com.au slips below 4m in December as News Corp's News.com.au reigns supreme] mumbrella.com.au Sent By Focal Attractions Pty Ltd 46-48 Balfour Street, Chippendale, NSW, 2008, Australia If you would rather not receive this newsletter, you can [unsubscribe or manage subscriptions here.] [unsubscribe]