Racist ad banned | Ex DDB CCO Spiller resurfaces | 'It doesn't sound right': New campaign for republic movement | NAB appoints 3 senior marketers | 109 new jobs

[View this email in your browser] [Mumbrella Newsletter] [mum_newsletterbanner_600x120-2-1] Three weeks until Australia's retail leaders take to the Retail Marketing Summit stage [retail_edm_header-2] Hear from top marketers and customer experience chiefs from Sainsbury’s, Coles, McDonald’s, Luxottica, Woolworths, Unilever and L’Oréal at the [Mumbrella Retail Marketing Summit] on February 15. That is just three weeks away. Key topics will include the latest consumer trends, virtual and augmented reality, how artificial intelligence can improve your bottom line, how to apply marketing science in your advertising, brand building and what Amazon Go’s launch will mean for local retailers. [Book your ticket]. News [Racist ad mocking Asian man named 'Ping Pong' banned by advertising watchdog] The advertising watchdog has ordered a racist radio ad – which features an Asian man calling a concreting company for assistance because “Mama has bog in driveway” – off the air. The ad was found to have breached rules on the grounds of discrimination and racial vilification. [READ MORE »] News [Ex DDB's award-winning Darren Spiller resurfaces as Host's first chief creative officer] DDB Group Melbourne’s former chief creative officer Darren Spiller has joined Host as the agency’s first chief creative officer. Spiller departed his role as DDB Group Melbourne’s chief creative officer after five years in November, around the same time Host’s executive creative director, Bob MacKintosh left his role after 11 years. [READ MORE »] [600x90-looping] News ['It doesn't sound right anymore': Australian Republic Movement launches major brand push] The Australian Republic Movement is calling on Australians to declare their independence from the British monarchy this Australia Day, as part of a major rebrand and renewed push for the movement. Created by McCann Melbourne, the refresh is the biggest brand push for the ARM since it ran its campaign for the 1999 National Referendum. [READ MORE »] News [Westpac's Karen Ganschow among three big marketing hires by NAB] NAB has appointed three senior women to its marketing leadership team, including former Westpac senior marketer, Karen Ganschow. Ganschow left Westpac in October 2016 and will commence her new role as general manager for consumer marketing and customer strategy in February, alongside Analisa Kirby, general manager for intermediary marketing and Suzana Ristevski, general manager, business marketing and customer strategy. [READ MORE »] [au-get-off-sidelines-win-online-eb-600x90] News [Mobile brand specialist Kargo launches in Australia with Robert Leach as general manager] Mobile brand advertising specialist Kargo is to open its doors in Australia, with its launch team unveiled today. The UK-founded company will see former BBC Worldwide executive Robert Leach take the helm as general manager. Peter Birch, managing director of 1st Screen, will be Kargo’s commercial director, while Rob Williams, also previously with BBC Worldwide, will be operations director. [READ MORE »] News [Football gets a new look with launch of A-League, W-League and Y-League logos] For the first time since the launch of the Hyundai A-League, the Football Federation Australia has completely revamped the look of the competition with new logos and a fresh approach to its branding that will incorporate club colours for the first time. The FFA has been working with design house Hulsbosch for a year on a redesign that CEO David Gallop hoped would convey the energy of the sport as it it continues to grow. [READ MORE »] [travel_awards_last_week_600x90] News [ABC pushes podcasts with TV campaign] The ABC is aiming to drive more radio listeners to podcasts with the launch of its first-ever TV campaign promoting the on-demand content. The work, created internally by the ABC’s creative department, ABC Made, aims to raise further audience awareness of the podcasts, which saw downloads jump 23% in 2016 from 135m to 167m. [READ MORE »] News [Victorian Government pushes state's defence credentials in 'Mission Possible' campaign] The Victorian Government has launched a new campaign to secure more defence contracts for the state and create jobs for Victorians in the industry. The new work, created by Ogilvy Australia, aims to push visibility of the Victorian defence industry and celebrate excellence in the aerospace, land and maritime fields. [READ MORE »] [retail_speakers_600x90_pb] Opinion [Was The Guardian’s WhatsApp reporting 'irresponsible' or fake news?] If you don’t seek out alternate opinions are you supporting a fake news model? David Glance examines the recent reporting of The Guardian about potential backdoors in the WhatsApp software code as case in point, in this cross-posting from The Conversation. The Guardian has drawn the ire of a large number of cryptography and security experts by publishing a story claiming that WhatsApp has a security backdoor that would allow it, or governments, to snoop on encrypted messages. [READ MORE »] News [Australia tops global Facebook use, reveals Digital in 2017 report] Australians have the highest number of active Facebook users globally, according to research revealed in the ‘Digital in 2017’ report, compiled by social media companies Hootsuite and We Are Social. The report claims the global average for daily active Facebook use is 55%; however, Australia surpasses the global average at 75%, just ahead of Italy on 74% and Poland with 73%. [READ MORE »] [600x90-1] News [Crimsafe urges consumers to weigh-up the cost of robbery in latest work by BCM] Crimsafe has launched a new campaign to get consumers to consider whether failing to invest in quality safety products is worth the risks to their families. The ‘Regret’ campaign is part of a new brand positioning created by Brisbane agency BCM, which aims to tap into the emotions [READ MORE »] News [POSmusic offers retailers brand-driven playlists to engage customers] Retailers are being offered the chance to give shoppers their own playlists through Spotify with the launch of specialised music platform POSmusic. The company, which began its life creating hold music playlists, has expanded its operations to allow shoppers to download curated playlists created by brands on Spotify. [READ MORE »] [digital_school_600x90-2] News [Australian Cricket Team challenges young family in Bupa content push] Bupa has released a series of short videos featuring a young family going head-to-head with the Australian Cricket Team in a games night series made to encourage family bonding. Created by Havas Sports & Entertainment, the spots show the Cooper family battling it out against players including Steve Smith in games such as shaking balls out of boxes strapped to their bodies, emptying tissue boxes, and fly-swatting balloons. [READ MORE »] Opinion [Too big, too expensive and too silly: why video game movies fail] Why do so many games to movies adaptations fail? Film companies focus on setting up the sequel they haven’t earned instead of making the movie people want to see, says Mark Humphery-Jenner in this cross-posting from The Conversation. Film adaptations of video games have descended on the unsuspecting viewing public like a Drop Bear. At first they look harmless enough, but they often leave viewers bruised and regretful. [READ MORE »] News [Seven wins largest audience while cricket remains most popular sport for television] Seven has won its ninth consecutive night with the help of the Australian Open, despite the popularity of the cricket, which continues to be a favourite on Australian television. [READ MORE »] News [Soundcloud launches in Australia, hires former Facebook and Pandora executives] Music streaming company Soundcloud has made its first Australian appointments, hiring former Pandora executive Shaun Alexander as commercial director for Australia New Zealand, and former Facebook employee, Marta Bonzanini. Alexander finished a four-year stint with Pandora in December 2016, where we was working as a client strategy director across Australia and New Zealand. Alexander will report to Soundcloud’s vice president, Sonia Flynn, driving sales strategies and obtaining new business from brands. [READ MORE »] News [Media reporter Jake Mitchell exits journalism for biz dev role at Stan] The Australian’s media writer Jake Mitchell has quit journalism for a business role at streaming service Stan. Mitchell, who began his media career nearly five years ago at the AFR covering the media and marketing beat, later moved across to The Australian’s media section, before recently switching to its Street Talk column. [READ MORE »] Features [Vodafone: What agency would want to work with Australia's most toxic client?] Vodafone is once again searching for a new creative agency, continuing a pattern of ongoing reviews. Simon Canning asks whether the brand has worn out its welcome with all of Australia’s ad agencies. When it emerged last month that creative agency Cummins & Partners had parted ways after just two years with Vodafone, few within the industry were surprised. [READ MORE »] Sponsored Post Grab your earlybird ticket to Mumbrella360, named Australia's Best Conference The first keynotes have been announced for [Mumbrella360]. Hear from the founder of the world’s hottest media network, Scott Hagedorn; learn from socio-digital anthropologist Maura Tuohy; and be there when PwC’s annual Outlook Report is revealed by Megan Brownlow. Grab the your [Mumbrella360] earlybird ticket by April 12 and save $700. FYI • [WPP AUNZ’s Active Display Group appoints new CEO] • [ABC announces return of Glitch as filming commences in Melbourne] • [ThinkTV appoints Atomic 212 to re-invent brand image] • [Sky News launches new national affairs program] Jobs [109 New Jobs] MOST DISCUSSED [Journalist criticises Mamamia and Mail over lifting of investigative article into child abuse] [Australian movie streaming service Ozflix to launch on Australia Day] [NBN campaign urges Australians to discover their 'side hustle'] [Em Rusciano: I won't uproot my family to Sydney when the radio show may not last] mumbrella.com.au Sent By Focal Attractions Pty Ltd 46-48 Balfour Street, Chippendale, NSW, 2008, Australia If you would rather not receive this newsletter, you can [unsubscribe or manage subscriptions here.] [unsubscribe]