Advertisers to rent telco customers' phone screens | Clients outsource CMOs in new agency model | Vodafone merges sales and marketing roles | Haystac's Tabitha Fairbarn joins Mango Sydney

[View this email in your browser] [Mumbrella Newsletter] [starnow-premium-banner-mumbrella] A CommsCon Award could be on your shelf soon. Final entries close this Friday [commscon_enewsletter] Final entries will be accepted until this Friday, January 20 for [Mumbrella’s CommsCon Awards]. If you work in the communications, public relations and social media industry, these awards are for you. Check out the 27 awards that span across campaign, people and business categories. [Click here] to download the full entry criteria and to [enter now]. News [More telco customers to get freebies for renting phone to advertisers] Postr, a Wellington-based ad-tech company which builds telecom-branded white-label apps allowing people to hire out their Android lock screens for advertising, is gearing up to expand into the telecommunications markets in Australia and south-east Asia after attracting interest from investors. [READ MORE »] [mum_newsletterbanner_600x120-2-1] News [Agency invites clients to outsource CMO role as it widens embedded team model] Communications agency The Conscience Organisation has launched a new model in which small and medium sized brands can outsource their chief marketing officer function to the agency. [READ MORE »] [abc_2017_mumbrella_enews_banner-2] News [Vodafone merges sales and marketing roles as CMO departs] Vodafone will merge its sales and marketing leadership roles into a single position – a move that comes as the telco continues to seek a new creative agency following its split with Cummins & Partners in December. [READ MORE »] News [Haystac's Tabitha Fairbairn joins Mango Sydney as MD] DDB Group Sydney has appointed Haystac Australia general manager Tabitha Fairbairn as managing director of Mango Sydney, seven months after the departure of former MD Fern Canning, Mumbrella can reveal. [READ MORE »] [600x90] News [AANA heralds euro advertising figures as good sign for local industry] Research from the World Federation of Advertisers highlighting the economic value of advertising to economies in the region has been welcomed by the Australian Association of National Advertisers. [READ MORE »] News [Tennis viewing figures drop by more than 50% as Big Bash maintains popularity] Despite the star-studded line up for day two of the Australian Open, viewing numbers fell by 55% compared to last year, however Seven still managed to win the night. [READ MORE »] [supereb_lastweek_600x90_pwc] News [Seventh Street Media acquires Tone Deaf, The Brag and J Play] Seventh Street Media has expanded its portfolio after reaching three separate agreements with privately owned music publications Tone Deaf, The Brag and J Play – and vowed to become the “biggest music media publisher in Australia”. [READ MORE »] News [New 'Dank' app launches to help advertisers monetise online trends] A new app has been released with the aim of curating and defining content before it starts trending online, helping creatives, planners and strategists make money from memes. [READ MORE »] [finalweek_600x90] News [Trust in traditional media at record low as online sources rise, 'Trust Barometer' reveals] Faith in traditional media has hit an all-time low in the era of fake news and growing social media influence, with a global trust barometer revealing the public’s largest ever drop in trust across the four key institutions of media, business, government and NGOs. [READ MORE »] [retail_speakers_600x90_pb] News [Audio streaming on the rise with key advertising demographics, new study finds] Pandora has commissioned software platform Vision Critical to capture listeners’ behaviour across multiple platforms, finding Australians spend 3.4 hours a day on average listening to audio content. [READ MORE »] [600x90-1] News [Fuze Tea celebrates Australians' love of food in brand awareness push] Coca-Cola’s Fuze Tea has launched its new summer campaign encouraging consumers to enjoy the iced beverage with friends and food as part of a multimillion-dollar integrated marketing campaign. [READ MORE »] [digital_school_600x90-2] Sponsored Post Only a few more days to get your Mumbrella360 ticket for $1299 The first keynotes have been announced for [Mumbrella360]. Hear from the founder of the world’s hottest media network, Scott Hagedorn; learn from socio-digital anthropologist Maura Tuohy; and be there when PwC’s annual Outlook Report is revealed by Megan Brownlow. Grab the best [Mumbrella360] deal before this Friday, January 20. Grab a ticket for only $1299. This is nearly half the regular price. FYI • [Practicology announces senior management changes across UK and Asia Pacific] • [Deepend announces Hamilton Jones as managing director in Sydney] • [Nova Entertainment secures Ed Sheeran for first 2017 Nova Red Room] Jobs [68 New Jobs] MOST DISCUSSED ['Aren't we all boat people?' MLA drops most political ad yet - and avoids the phrase 'Australia Day'] ['Women can jump up and down all they want' says Ultra Tune boss as brand launches new ads] [MLA ad 'one of the proudest moments of my life and career', says director Paul Middleditch] [2016 was worst year yet for print industry, new SMI numbers reveal] mumbrella.com.au Sent By Focal Attractions Pty Ltd 46-48 Balfour Street, Chippendale, NSW, 2008, Australia If you would rather not receive this newsletter, you can [unsubscribe or manage subscriptions here.] [unsubscribe]