Bosses insist all is well at Ensemble | Are insights and research harming your brand? | PayPal nabs Allianz marketing head | Ten continues ratings dominance | Trop Fest to get live broadcast

[View this email in your browser] [Mumbrella Newsletter] [m360_600x120_seb] Celebrate outstanding work, get your CommsCon Awards entries in by Friday [commscon_enewsletter] [Mumbrella’s CommsCon Awards] entries close this Friday. If you work in the communications, public relations and social media industry, this is for you. Check out the 27 awards that span across campaign, people and business categories. [Click here] to download the full entry criteria and to [enter now]. Entries close this Friday, January 13. News [‘Business as usual’ at Ensemble after another boss moves to Initiative] IPG Mediabrands has insisted it is business as usual at its branded entertainment operation Ensemble after boss Michael Stanford became the latest member of the management team to move across to sister agency Initiative. [READ MORE »] Opinion [Australian media not adapting fast enough] Brands and creative agencies need to think outside their inner-city bubbles and embrace Australia’s increasing diversity if they want to remain relevant, argues SBS’ Andrew Cook. [READ MORE »] [mumbrella-mrec_600_300_final] Opinion [How 'insights' and research could be damaging your marketing strategy] When devising a marketing and communications strategy for a brand, you need to know which research and insights to listen to and what to ignore. Hotwire Australia’s Mylan Vu breaks down the difference in this guest post. Insight-led communications and marketing is becoming the golden target for brands and marketers – and so it should. After all, with the wealth of data and analytics tools we have at our fingertips today, what is the point if we’re not putting that knowledge to use to drive our communications and marketing strategies? [READ MORE »] News [Toyota makes music with cars in new ad] Toyota has released its new work ‘Making Music with Toyota’ where a song is produced using various car parts and sounds produced within the car. [READ MORE »] [retail_speakers_600x90_pb] News [PayPal nabs former Allianz marketing boss, Dominic Brandon] Paypal Australia has appointed Dominic Brandon, former head of marketing and brand at Allianz Australia, to a new role as head of brand. [READ MORE »] News [SBS' challenge to brands and creatives: show more diversity] On Australia Day, SBS will launch the Diversity Works Challenge – a competition for Australia’s creative minds to come up with an ad campaign that “truly demonstrates diversity”, with $1 million worth of airtime up for grabs. [READ MORE »] [600x90-1] News [Fox Sports launches new 'I am' ad, the story of the balls that create sport] Fox Sports Australia has unveiled a new ad as part of its ‘I am’ campaign, this time making the balls of sporting games the stars. [READ MORE »] News [Eleven to broadcast short film festival Trop Fest] Next month’s short film festival Trop Fest will be broadcast by Ten’s digital channel Eleven and streamed online by Red Bull TV, organisers of the event has announced. [READ MORE »] [digital_school_600x90-2] News [Ten dominates ratings with more Big Bash success] The Big Bash League took Ten to its second consecutive weekday win for 2017, triumphing over news and continuing cricket’s recent dominance of the non-ratings period. [READ MORE »] News [Ad wrap: Streets' talking Cornetto; Air NZ's destinations; William Hill's tennis ball; Audi makes 'everything possible'] Mumbrella looks over some of the latest campaigns to hit our screens. A new campaign for Streets features 50 different videos led by a talking Cornetto that specifically targets user groups based on their interests. The ‘Goodbye Serious’ campaign was made in partnership with Google, Phd and DDB, and aims to entertain those interested in areas such as politics and sport with a light-hearted skit to give them a break from their day-to-day routine. [READ MORE »] FYI • [Magic Millions broadcasting details announced by Seven Sport] • [Trish Nicol Agency wins Topshop and Topman] • [GroupM announces new trading director role] • [Nickelodeon appoints Ben Cox as new vice president and general manager] Sponsored Post Brush up on your skills for 2017. New Digital School starts in February [enewsletter_digital_school-v2] If you’re concerned you are falling behind the digital curve, [Mumbrella’s Digital School] will help you get ahead. Facilitated by Digital Chameleon, the course covers digital basics in display advertising, mobile marketing, social media, search marketing, big data and content marketings. The course kicks off Monday February 20 at Mumbrella House Sydney. Space is limited so get in early. [Book now]. Jobs [98 New Jobs] MOST DISCUSSED [Creative departments subordinate women, says researcher who spent six months inside two Sydney agencies] [Coffee chain pulls 'Sticky Boy' ad after complaints of 'violence', 'bullying' and 'paedophilia'] [Welcome to a grim world where education and a home may be unaffordable, Westpac tells unborn 'Bump'] [2Day FM ditches Sam Frost and Rove McManus for new breakfast show fronted by Em Rusciano] mumbrella.com.au Sent By Focal Attractions Pty Ltd 46-48 Balfour Street, Chippendale, NSW, 2008, Australia If you would rather not receive this newsletter, you can [unsubscribe or manage subscriptions here.] [unsubscribe]