TV stars go to court over Seven scandal | AFL star's 'racist' ad banned | Vodafone begins hunt for fifth agency in six years | Mediacom finishes year with win | 105 jobs

[View this email in your browser] [Mumbrella Newsletter] [retail_speakers_600x120] Happy Christmas from everyone at Mumbrella [mumbrella-logo] This is the last scheduled Mumbrella newsletter of the year. We’d like to thank our readers, advertisers and the whole industry for their fantastic support this year. News [TV stars launch court bid to keep names out of Tim Worner scandal] Two TV personalities named by a website in connection with the sex scandal surrounding Seven West Media CEO, Tim Worner, have launched defamation proceedings in an attempt to have their names removed from the site. An urgent hearing in the NSW Supreme Court was scheduled for 10:00am today with lawyers acting for “Jane Doe 1” and “Jane Doe 2” suing the site’s owner for defamation. [READ MORE »] [m360_600x90_seb-1] News [AFL star's Indian jockey ad banned by ASB as racist depiction of British Colonial rule] Former AFL star Jonathan Brown’s relationship with his Indian jockey in an ad for Ubet has been ruled discriminatory by the Ad Standards Board. The ad drew complaints from those who felt it was based on portrayals of 19th Century British colonial rule during which Indians were used as slaves and servants. SBS current affairs show The Feed described the resemblance to scenes from The British Raj as “uncanny”. [READ MORE »] [retail_speakers_600x90] News [Pitch Watch: Vodafone seeks new creative; Kraft Heinz appoints media; Subway announces PR & digital comms] Mumbrella casts an eye over the major media, creative and public relations pitches at play in market. In today’s wrap up: Vodafone (creative); Kraft Heinz (media); Subway (PR); Elevate Communication (client wins). [READ MORE »] [commscon_600x90] News [Mediacom wins Mars media buying in ANZ after global pitch] Mediacom has landed one of the most valuable media accounts in the region after the agency was awarded the Mars media buying business ahead of incumbent Starcom, ending a long-running local relationship with the agency. Mars confirmed Medicom has won the media buying business in Australia and New Zealand as part of the global review, with Starcom retaining China, Southeast Asia, and the UK. Starcom has also added India and Germany. [READ MORE »] [digital_school_600x90-2] News [Momentum Media boosts portfolio with acquisition of defence platform] Momentum Media has acquired Defence Connect, giving the company a total of 19 media brands. The acquisition and relaunch of www.defenceconnect.com.au sees Momentum expanding its stable of products away from professional services, finance and real estate, but director Phillip Tarrant, who will drive the development of Defence Connect, said the timing was perfect to enter the defence sector. [READ MORE »] [cc_600x90_v2] News [Swisse and Ponting journey to India for summer cricket campaign] A behind-the-scenes ad featuring Ricky Ponting in Mumbai, India, will launch on New Year’s Day, as part of Swisse’s summer of cricket campaign. The campaign features Ponting playing cricket with Mumbai locals, as well as talking about his passion for cricket, health and Swisse, in celebration of his 10th year as a brand ambassador. [READ MORE »] [600x90-1] Opinion [Social media: 2016 the year in review] 2016 has been a year of intense innovation in social. Key themes: Investment by advertisers grew substantially, political events blew up, emojis blew up – and ‘stories’ became the hot new media format. Suzie Shaw, MD at We Are Social, looks back at 2016… In year two of my social year in review, I’d say 2016 has been even more exciting than the year before. Here are my top picks for… Social Campaign of The Year; Hashtag of the Year; Emerging Trend of the Year; Platform of the Year; Social Media Fail of the Year; Meme of the Year; Influencer of the Year; Innovation of the Year, and Crystal Ball Section … most significant development for next year [READ MORE »] [600x90] News [Seven News wins most watched program of night ahead of Big Bash clash] Not a single program hit 900,000 viewers in OzTAM’s preliminary overnight ratings, on a quiet summer Thursday, with Seven News dominating the night ahead of Ten’s Big Bash battle. Seven News had an audience of 886,000 viewers at 6:00pm and 820,000 viewers at 6:30pm, while channel Nine’s News programs attracted audiences of 792,000 and 777,000, respectively. [READ MORE »] News [Gift-wrapped plane reminds holiday makers to enter Powerball] A private jet parked at Brisbane’s domestic terminal this Christmas season will act as a visual reminder for travellers to get their Powerball ticket, in a new outdoor activation by GPY&R Brisbane. The campaign, which is in partnership with Alliance Airlines, includes a gift-wrapped 80-seat private jet parked on the tarmac in front of Brisbane’s busy domestic terminal, combined with a PR push and a ‘snap-and-share’ social promotion. [READ MORE »] News [Morning Update: agency hacks client's Facebook page; 50 most read stories of 2016; branded content of the year] Mumbrella Asia: Social media agency hacks Facebook page of food brand amid row over non-payment of bills The Facebook page of Pakistani dairy brand Haleeb Foods has been hacked by a disgruntled social media agency which claims it has not been paid by the company for seven months. The agency, identified in reports as Karachi-based Viral Edge, took control of the page and inserted an image of a padlock and a stamp declaring “payments due”. [READ MORE »] Sponsored Post Only a few weeks left to grab your Retail Marketing Summit earlybird ticket [retail_edm_header-2] After the sold-out success of the first [Mumbrella Retail Marketing Summit], the country’s leading retail and FMCG brand owners and experts will converge to discuss the key issues impacting the industry in February. Book your earlybird ticket and hear from marketing and customer experience chiefs from Sainsbury’s, McDonald’s, Myer, Coles, Unilever, Jeanswest and Sportsgirl. [Book your ticket] by January 10 to save $100. FYI: • [QMS expands Queensland digital portfolio, installs three new billboards] Jobs [105 New Jobs] MOST DISCUSSED [Australia's agency bosses are male, white and mainly employ under-40s, survey confirms] [Five of Australia's six media agency groups condemn plan to charge fees to facilitate client relationships] [Pacific Magazines becomes final major publisher to withdraw from magazine audit] [Mediacom wins Mars media buying in ANZ after global pitch] mumbrella.com.au Sent By Focal Attractions Pty Ltd 46-48 Balfour Street, Chippendale, NSW, 2008, Australia If you would rather not receive this newsletter, you can [unsubscribe or manage subscriptions here.] [unsubscribe]