DDB out of Devondale | New Air NZ safety video | Merrick goes local for drive | Media agency launches | 52 jobs

[View this email in your browser] [Mumbrella Newsletter] [retail_600x120] Mumbrella launches inaugural Travel Marketing Awards, recognising companies and outstanding work across travel brands. Entries open now across nine categories [travel_awards_enewsletter_header_v2] For the first time, Mumbrella will recognise the best of travel marketing with the inaugural [Mumbrella Travel Marketing Awards]. These awards recognise companies and teams that deliver outstanding work and results on behalf of travel brands. The awards feature nine categories across advertising, PR, strategy, social and content marketing. Enter categories such as Publication of the Year, Best Website, Best Influencer Campaign, Ad Campaign of the Year and Marketing Team of the Year. The awards will follow directly after the Mumbrella Travel Marketing Summit, held at Four Seasons on April 5. Entries are open now, until January 20. For submission criteria [click here]. News [Pitch Watch: DDB out of Devondale; BUPA names creative and media partnership; Chobani chooses new creative] Mumbrella casts an eye over the major media, creative and public relations pitches at play in market. In this wrap up: Devondale (shortlist); Bupa (creative and media); Chobani (creative). [READ MORE »] News [Marketing science, supercharging sponsorships and VR & AR the latest topics revealed at the Retail Marketing Summit] How Coles utilises marketing science, what local brands are doing in AR and VR, and how Supercheap Auto uses sponsorship to create an integrated customer experience are the latest session topics to be announced at Mumbrella’s Retail Marketing Summit. Coles’ head of customer voice, Dale Preston, and founder of consultancy Forethought’s Ken Roberts will present on the real-time insights that are enabling the supermarket chain to plot its share-gaining path, while Roberts will also set out some key principles for the application of marketing science in communication. [READ MORE »] [105542_enewsletter_banner_v01_animation] News [Virginia Hyland launches new agency Programmatic Media with aim of delivering transparency to clients] Virginia Hyland’s HM Communications Group is diving into the programmatic space with the launch of a new agency Programmatic Media dedicated to the space, with the aim of delivering clients a transparent programmatic offering. Speaking with Mumbrella, Hyland the founder and principal at both Programmatic Media and sister agency, Hyland Media, said: “I’ve been looking to launch Programmatic Media for the last year, just listening and understanding what’s happening in the market and the frustrations of clients.” [READ MORE »] News [APN Outdoor Group and Ooh Media to merge] APN Outdoor and Ooh Media are set to merge to create a “leading, diversified out-of-home and online media group in Australia and New Zealand”. The merger has been announced to the ASX this morning, with the companies explaining the rationale behind the decision is to create a “long-term and diversified asset base across classic, digital and online formats”. [READ MORE »] [rasnsw-banner] News [Air New Zealand launches 'Summer of Safety' promoting Northland region] [air-nz-screen-shot] Air New Zealand’s latest safety video has launched, taking local talent on a humorous adventure of the Northland region as part of a bigger tourism push. The Summer of Safety video features Jayden Daniels from TV soap Shortland Street, as he embarks on a Kiwi road trip led by Air New Zealand cabin crew. [READ MORE »] News [ARN 'can't see fit' for 'dumped' Robin Bailey at Triple M; Triple M sets focus on Merrick Watts' Sydney drive show] Australian Radio Network national content director, Duncan Campbell, has been dismissive of presenter Robin Bailey joining rival Southern Cross Austereo’s Triple M breakfast team in Brisbane following her “dumping” from ARN’s 97.3FM. Speaking with Mumbrella following the results of the final survey of 2016 being made public, Campbell, admitted he didn’t “see the fit” for Bailey into Triple M’s breakfast team of Greg Martin and Ed Kavalee. [READ MORE »] [copy-of-copy-of-banner-v16] News [Greg Graham to lead marketing of WPP in Australia and NZ] GroupM’s Greg Graham has been promoted to an expanded role that will see the long-serving executive take on the newly-created role of group marketing director of WPP AUNZ. Known widely in the industry as ‘Sparrow’, Graham will continue in his current role as business development and marketing officer at GroupM and will split his time equally between GroupM’s and WPP AUNZ’s Sydney offices. [READ MORE »] News [Is a pop-up shop right for your brand?] Pop up stores can provide brands with a level of customer engagement that a solely digital property can’t offer, but they need a reason to exist. Stu Wragg from N2N Communications looks at brands that got the concept right. Is it just me or have pop-up shops enjoyed a renaissance in recent months? It seems barely a week goes by without some brand launching a pop-up store to engage consumers. [READ MORE »] [sf17_mamamia-stripad_600x90_v3] News [Sydney to be brought to life by paper engineer as Imagination unveils SydNYE] Creative and experience agency Imagination has collaborated with local paper engineer, Benja Harney, for Sydney New Year’s Eve, the agency’s final work of its official contract with the City of Sydney. While the city will have the option to renew the contract for two more years, this year’s celebration will mark the sixth for the agency. [READ MORE »] Dr Mumbo [Dr. Mumbo: Imagine if Bonds reduced men to their balls... or if it's easier, imagine they already had] As everyone knows, there’s one naughty list for marketers to avoid – and it’s not Santa. Mainly because all Father Christmas will do to you is ruin your Christmas by not giving you any presents. Collective Shout, however, are another thing altogether. Get on their naughty list, and every day will be a Sisyphean challenge of boycotts and complaints to the Ad Standards Board. [READ MORE »] [600x90_banner_seb] News [IAB moves on viewability with 'world first' benchmarks] In what it is claiming as a world first, the Interactive Advertising Bureau has set a line in the sand on viewability, but warned the space is too complex to rely on a single measurement. The IAB revealed its white paper that sets a range of standards in reaction to growing concern about the way in which the impact of ads is being accounted for. [READ MORE »] News [WPP launches The Store across Australia and New Zealand] WPP Australia and New Zealand has launched The Store, a specialised “end-to-end” retail marketing practice, into the Australian and New Zealand market. The WPP Global Retail Practice has offices in the United Kingdom and The United States, making Australia/NZ the third operation to set up shop. [READ MORE »] [retail_600x90] News [Ad Wrap: Chemist Warehouse spruiks app; find yourself on Princess Cruises; Compare the Market hunts the butter bandit] Mumbrella looks over some of the latest campaigns to hit our screens. In today’s wrap-up: Chemist Warehouse; Princess Cruises; Compare the Market; Mortein. [READ MORE »] [600x90-3] Opinion [The evolution of marketing: why voice search will disrupt more than mobile] Marketing in the hands-free era is almost upon us. Google’s voice recognition accuracy is now at 95% in its ability to understand what you say, even if you speak ‘Strayan’. Now, says Chris Schimkat, in this guest post, is the time to adjust strategy to optimise for voice search. Even if it isn’t clear just yet, the biggest disruption to marketing since mobile is on the cusp of a monolithic rise to centre stage. In fact, voice search has been making its way towards some impressive user statistics that closely resemble those at the beginning of the mobile era. It may come as a shock to many, but 41% of adults and more than half of the teenage population use voice commands on a daily basis. [READ MORE »] [cc_600x90_v2] News [Community TV channels get final broadcast lifeline] Australia’s community TV stations have been given a final lifeline by the government, just nine days before they would have had to switch off their transmissions. The CTV stations will now have to give up their broadcast licences and switch to online only by the end of June next year. [READ MORE »] [600x90-1] News [Viewers can't watch Kevin Can Wait] Not a single TV show reached a metro audience above 1m on Tuesday night, as the free-to-air networks’ summer schedule sent viewers elsewhere. Every one of the seven most watched programs of the night were news and current affairs, according to preliminary overnight metro ratings from OzTAM. [READ MORE »] [600x90] News [Morning Update: the best OOH ads of 2016; Instagram serving up X-rated content; Coke bottle caps play recorded messages] Ad Week: 16 Brilliant Outdoor Ads That Rocked the Real World in 2016 Out-of-home remains one of our favourite advertising mediums. There’s something particularly delightful about great work that lives in the physical world and not on a screen. The best outdoor work is immediate, visceral, instantly relevant—and just real—in ways advertising always strives to be. This gallery of great outdoor advertising from 2016 has executions that are all over the map, from the U.S. to Canada to France to Australia, we find great ideas delivered in clever, thoughtful and often hilarious ways. [READ MORE »] Sponsored Post Earlybird tickets now available to Mumbrella CommCons 2017. First speakers and sessions announced. [commscon_enewsletter_header] [Mumbrella CommsCon] 2017 will delve into a range of issues and topics designed to help PR and communications professionals better understand their discipline and the issues their ever-changing industry is facing. Sessions already announced include MultiConnexions’ Sheba Nandkeolyar, who will provide tips on how agencies can help brands better understand and personalise messages to multicultural audiences. A panel featuring speakers from Weber Shandwick, von Muenster Solictors & Attorneys and Telstra, will debate the pros and cons of how to handle a crisis. Hailey Cavill will explore how corporate social responsibility, when done right, can create differentiation for an organisation. And influencer marketing will be examined with a presentation from The Remarkables’ Lorraine Murphy and Bupa’s Renee Bugg on how brands can use their influencer network in times of crisis. Book before February 16 to [save $100 off your ticket]. FYI: • [Kojo announces Stephen Lord as equity partner] • [AACTA announces nominees for sixth International Awards] Jobs [52 New Jobs] MOST DISCUSSED [Fairfax: 'News Corp dress up their bile as news'] [Ex-lawyer launches women's lifestyle magazine to bridge gap between fashion and motherhood] [Radio ratings: Syd - 2GB posts lowest share; Melb - FoxFM takes crown from ARN; Bris - 97.3FM regains breakfast lead] [Russel Howcroft resigns from Network Ten to join PwC] mumbrella.com.au Sent By Focal Attractions Pty Ltd 46-48 Balfour Street, Chippendale, NSW, 2008, Australia If you would rather not receive this newsletter, you can [unsubscribe or manage subscriptions here.] [unsubscribe]