Russel Howcroft resigns | Facebook admits more metric problems | TrinityP3 wins court case against staffer | Crikey publisher departs Private Media | APEX partners with Red Planet

[View this email in your browser] [Mumbrella Newsletter] [retail_600x120] Entries are now open to Mumbrella's CommsCon Awards - Australia's biggest PR and communications awards [commscon_enewsletter] [Mumbrella’s CommsCon Awards] celebrate the importance of leadership and new talent, along with Australasia’s best in-house and agency professionals. These awards for communications, public relations and social media industries aim to celebrate outstanding local work. Check out the 27 awards that span across campaign, people and business categories. The 2016 awards saw more than 320 entries submitted, which were judged by a senior jury of over 70 people with nearly 400 guests attending the glittering awards ceremony. [Click here] to download the full entry criteria and to [enter now]. Entries close January 13, 2017. News [Network Ten's Russel Howcroft resigns] Network Ten has announced executive general manager for Melbourne Russel Howcroft has resigned and is set to leave the company on February 24. Howcroft joined Network Ten in his current role in January 2013. [READ MORE »] News [Consultancy TrinityP3 wins court case against staffer who took confidential documents] Marketing consultancy TrinityP3 has won a case against a former consultant who left the company with a laptop loaded with thousands of confidential documents and used it to set up her own business. The Supreme Court of Victoria has ordered costs or part of the costs be awarded on an indemnity basis after it ruled Jodi Randall and her consultancy WIP had retained thousands of documents used in her work as a senior consultant with TrinityP3. [READ MORE »] [105542_enewsletter_banner_v01_animation] News [Facebook admits more metric problems] Facebook has admitted yet more errors in the way it is calculating metrics used by marketers and publishers as decision making tools, with Live Streaming, Likes and Shares now under the microscope. It is the third set of admissions from the social network giant about miscalculations on the platform in a few months. [READ MORE »] News [Bupa's departing CMO John Moore sees even bigger shifts ahead as he takes on new UK role] Three years after taking the role of building the recently launched Bupa brand in the Australian market, chief marketing officer John Moore believes he has shifted the way consumers perceive insurance from merely paying for health care costs to being a partner in healthy life. Moore is moving to the UK where he will be charged with overseeing Bupa’s digital first strategy. [READ MORE »] [rasnsw-banner] News [APEX partners with Qantas' Red Planet to offer data segments to advertisers] Mobile exchange Australian Premium Exchange (APEX) has entered into a partnership with Qantas Loyalty’s Red Planet to offer advertisers access to data derived from its Qantas Frequent Flyer program. APEX – a joint-venture between Fairfax Media and Nine and powered by AppNexus – will see the publisher alliance “enrich its premium advertising inventory” by combining data from QFF as well as other sources to offer “high quality, audience segments at scale”. [READ MORE »] News [Crikey publisher Jason Whittaker leaves the 'demanding environment' of Private Media] Crikey publisher Jason Whittaker has resigned from the company after seven years with Private Media. Whittaker joined Private Media in February 2010 as deputy editor of Crikey after nearly six years with Bauer Media as managing editor of T&L Titles. [READ MORE »] [copy-of-copy-of-banner-v16] Features [How a group of women are creating a booze brand based on social change] Corporate social responsibility is something most big companies are looking to push to give their brands more meaning. Mumbrella spoke to the women distilling the idea into their new products. “Our passion for our causes is matched only by our passion for the product,” explains Sparkke’s marketing boss Sarah Barrable-Tishauer. “We are not trying to be a marketing ploy that just wants people to buy it to feel good or feel like they’re helping.” [READ MORE »] News [UK agency Project Octo opens Melbourne office] Manchester-based agency Project Octo has become the latest UK agency to expand into Australia with the opening of an office in Melbourne. The digital specialist has made the move as part of developing an ‘always on’ 24-hour model for its UK client base, as well as servicing its international clients. [READ MORE »] [m_asia_final_entries_600x90_australia] Opinion [How to validate content for shareability and social promotion] How can you create content that gets shared and enhances ROI? In this guest post, Ben Maden from Matter Solutions, offers simple and free solutions to creating and testing content that works. Everybody knows the cliché that content is king. It’s useful to generate content to share on social media, as well as being a way to promote your businesses services and increase your SEO. But what is the point of writing it if it’s not shareable? [READ MORE »] News [Caroline Jones to leave the ABC after half a century] One of the ABC’s longest serving on-air faces is to depart the organisation after more than 50 years. The departure of Caroline Jones, presenter of the ABC’s Australian Story, was announced by the organisation this afternoon. The move comes after a series of tumultuous changes in recent months including the end of The Drum opinion website, a radical reshuffle of the Radio National line-up and the axing of the team behind science show Catalyst. [READ MORE »] [600x90_banner_seb] News [Kin Community Australia appoints new MD and integrated marketing manager] Kin Community Australia has made two new appointments to the network, naming Brave Bison’s Liz Ferguson as managing director and The Remarkables’ Sarah Chegwidden as integrated marketing manager. Ferguson joins the women’s lifestyle publisher Kin Community after two-and-a-half years as general manager, Australia and New Zealand at Brave Bison, an independent media and social video broadcasting company. [READ MORE »] News [Aussie surfer promotes his new 'Scotch with balls'] An Aussie businessman who bought a Scottish whisky distillery is positioning the new product as ‘Scotch with balls’ in a new ad. A new ad for the Pure Scot brand plays on the disruption caused to the industry when multimillionaire David Prior bought the 200 year old Blandoch distillery in Scotland in 2015. [READ MORE »] [retail_600x90] Features [Mumbrella360: Turning Data Into Dollars - An Inside Look at How American Express Helps Its Business Partners Drive revenue] [m360-turning-data-into-dollars-screen-shot] In this seminar, Ciarán Norris explains how American Express is helping clients and merchant partners drive revenue using data from its closed loop of consumer spending patterns. [READ MORE »] News [Queensland transport contrasts holiday memories with fatal accidents in road safety campaign] [qld-road-safety-campaign-screen-shot] Queensland’s Department of Transport and Main Roads is contrasting the happy memories created during the Christmas holidays with the reality of serious road accidents that occur every year throughout the same period. Created by BCM, the two-part campaign is made up of a series of home movie-style videos featuring Queenslanders celebrating Christmas togetherness over the holidays. [READ MORE »] [600x90-3] Opinion [If networks don't promote their new female sports leagues they will die] While there’s been a big fanfare over the launch of women’s sport leagues in recent months they will fade without sustainable advertising, argues Jessica Mackenzie. Working in media and sponsorships, and leading in to 2017, we have seen a lot of presentations on what the big network and publisher houses have coming up for the new year, and how they can work with brands to integrate into upcoming shows, or sports sponsorships. [READ MORE »] News [HotelsCombined partners with Richard Marx in nostalgia-driven customer campaign] [hotels-combined-richard-marx-screen-shot] Accomodation website HotelsCombined has teamed its mascot, Max the bear, with American soft-rock artist Richard Marx in its new campaign which features Marx’s three decades old hit song, ‘Right Here Waiting’. The videos feature Max explaining the HotelsCombined comparison process but he reassures consumers if they choose to browse other websites, he and Marx will be “right here waiting.” [READ MORE »] [cc_600x90_v2] News [Joanna Lumley's Japan on ABC grabs biggest Sunday night audience as Seven wins the night] The second outing of Joanna Lumley’s Japan on the ABC dominated Sunday night’s ratings; however, it wasn’t enough to clinch an audience win for the channel with Seven winning the night. The second episode of the three-part documentary series of ABC’s Joanna Lumley’s Japan was the most watch non-news program, achieving 741,000 viewers, gaining traction from last week’s 710,000 for the premiere. Related: [Women’s Big Bash draws decent audience for Ten as Nine seals the week] [READ MORE »] [600x90-1] News [Morning Update: Coca-Cola rethinks digital approach; how some agencies are rigging production bids; Facebook's third strike on metrics] Ad Age: Coke CMO Defends TV as Cola Giant Rethinks Digital Approach Coca-Cola Co. global Chief Marketing Officer Marcos de Quinto on Friday defended TV advertising as providing the best bang for the buck while questioning the beverage giant’s past digital spending practices. “TV still offers the best ROI across media channels.” The data on the slide was somewhat dated – from 2014 – but it showed Coca-Cola’s TV investment returning $2.13 for every dollar spent on TV, compared with $1.26 for digital. [READ MORE »] [600x90] Sponsored Post Partner with Australia's largest ticketed event. [rasnsw-sponsored-post-image] The iconic [Sydney Royal Easter Show] is Australia’s largest annual ticketed event, attracting 850,000 attendees from the 6 – 19 April, 2017. Over two exciting weeks jam-packed with opportunities to connect with customers, brands can interact with consumers in a highly engaging, educational and entertaining environment. Along with over 400 commercial exhibitors, major brands like Coca-Cola, Woolworths, Nestle, Channel 9, Dairy Farmers and News Corp Australia have been aligned with the Show for years, reaping the rewards of long-term partnership with the event. [Click here] to explore the ever-evolving opportunities, we can create a tailored solution to meet your objectives, brief and budget. FYI: • [Triple J opens the voting lines for the Hottest 100] • [AMP Capital launches VR competition, gives donations to local charities] • [Santa takes photos with furry friends for digital launch of Secret Life of Pets] • [Ogilvy Australia launches new platform to bring fans and idols together] • [Lavender announces Brian Sliman as head of data] Jobs [25 New Jobs] MOST DISCUSSED [Ex-lawyer launches women's lifestyle magazine to bridge gap between fashion and motherhood] [News Corp redundancy program moves forward, with editorial jobs gone at The Daily Telegraph] [Executive creative director Gavin McLeod departs R/GA Sydney after four years] [IAG disruptor brand, Satellite, revealed] mumbrella.com.au Sent By Focal Attractions Pty Ltd 46-48 Balfour Street, Chippendale, NSW, 2008, Australia If you would rather not receive this newsletter, you can [unsubscribe or manage subscriptions here.] [unsubscribe]