Mumbrella turns 8: beating the burnout | Pitch Watch: News reunites media | How to make a Netflix series | 54 new jobs | Why a photo nearly ruined my career | Hoges brings back put another shrimp on a barbie | Amazon's giant heads

[View this email in your browser] [Mumbrella Newsletter] [upfronts_mumbrella_600x120px-2] Are you APAC’s Agency of the Year? Get your entry in and show clients why your agency is the best [m_asia_awards_enewsletter_header_1] [Mumbrella Asia Awards] is, for the first time, awarding APAC’s best Creative, Media, PR, Emerging and Specialist agencies. It’s time to celebrate your successes and show clients why your agency is the best in APAC. Entries are open until midnight today, Friday, December 9. You will be judged by marketing chiefs from some of the biggest brands, including Uber, HSBC, Google, Amazon, Facebook, Spotify, HP, Lego, Expedia, Samsung, Yahoo, Sofitel, AOL, BBC and AIG. Australasian agencies are invited to enter in five categories for the first time, which are APAC Creative Agency of the Year, APAC Media Agency of the Year, APAC Public Relations Agency of the Year, APAC Specialist Agency of the Year and APAC Emerging Agency of the Year. To view details of the entry process and the full submission criteria, please [visit here]. Opinion [Mumbrella is eight: Beating the burnout] In his (usually) annual update, Mumbrella founder Tim Burrowes reveals how the company is travelling, and why there was no update last year. 365 days ago, I was sitting on my laptop in a hotel room on the other side of the world, not quite sure how to proceed. It was time to write my annual update on how Mumbrella was travelling. And for the first time, the words didn’t come. [READ MORE »] News [Pitch Watch: News Corp consolidates media; Ipoh names creative agency; DB Breweries appoints creative] Mumbrella casts an eye over the major media, creative and public relations pitches at play in market. In today’s wrap up: News Corp (media); Ipoh (creative); and DB Breweries (creative). [READ MORE »] [105542_enewsletter_banner_v01_animation] Features [White Rabbit Project: how to make a series for Netflix] As Netflix premieres its first commissioned Australian production, White Rabbit Project, Mumbrella spoke with Beyond Productions’ John Luscombe about the process behind working with the world’s biggest streaming platform. Australia has finally made its mark on the globe’s leading video streaming platforms with Beyond Productions’ series ‘White Rabbit Project’, which was produced and partially shot in Australia, launching on Netflix today. John Luscombe, general manager and executive vice president of Beyond Productions, created the format and was one of the three executive producers on the series, working alongside Ryan Senter and Martyn Ives. [READ MORE »] Opinion [How one photo ruined my career (probably)] In a hard won lesson of how to ensure your online content is true to your brand, Michael Frier of Spectrum Group, shares with us his tale of woe, in this guest post. For those marketers out there tired of hearing how your online content must reflect your brand, I have a tale of woe that will bring it to life for you. I can often be a bit silly in my office and even joke around with my clients. But I like to think that I always portray myself externally as the height of professionalism. However, one recent event threatened to destroy the persona I worked so hard to cultivate. [READ MORE »] [copy-of-copy-of-copy-of-ssi-banner] News [Paul Hogan brings back 'shrimp on the barbie' for Cure Cancer Australia] [hoges-cures-cancer-barbecue]Paul Hogan, the man who encouraged Americans to ‘throw another shrimp on the barbie’ in the 1980s, has returned to TV to call on Australians to donate money for cancer research. As a Cure Cancer Australia campaign ambassador, ‘Hoges’ calls on Australians to “slip an extra shrimp… errr… prawn on the barbie” to raise money for cancer research. [READ MORE »] News [Amazon trucks giant heads of The Grand Tour presenters around Sydney ahead of launch] Giant cement heads cast in the likeness of  The Grand Tour presenters Jeremy Clarkson, James May and Richard Hammond have been spotted touring Sydney strapped to the back of a truck to promote the new Amazon series. Amazon’s PR campaign for the automotive television series produced by Andy Wilman precedes the launch later this month in 200 countries, including Australia. [READ MORE »] [mumbrella-super-mrec_suncorp-3-1] Features [Mumbrella360: How to Pitch a Branded Content Idea to a TV Network (Brand Innovation Stage)] [m360-branded-content-screen-shot] TV producer Raelene Metlitzky provides case studies and examples of effective and welcome branded content in the media. To find out more about Mumbrella’s annual 360 event, which takes place in June 6-8, 2017, head to: mumbrella360.com.au [READ MORE »] News [PlayStation recruits Australia's largest family to explore PS4 capabilities] PlayStation Australia has recruited Australia’s biggest family, the Bonell’s, to explore the capabilities of the Playstation 4. Created by One Green Bean, the campaign features the daily lives of the Bonell’s who are trying to keep the household of 16 children entertained over the Christmas season. [READ MORE »] [m_asia_final_entries_600x90_australia] News [Nine's Today show EP, Mark Calvert, promoted to director of morning TV] The executive producer of Nine’s Today show Mark Calvert has been promoted to director of morning television. Calvert, who will now be responsible for Today, Today Extra and Weekend Today, joined Nine in March 2013 as the EP of Financial Review Sunday before being promoted in December 2013 to EP of the Today Show and executive editor of news and current affairs. [READ MORE »] Opinion [Building a business case for attribution] AdRoll’s Ben Sharp breaks down the tech speak surrounding attribution models to help you choose the right one for your business, in this guest post. Attribution has been a key topic for Aussie marketers in 2016, with research from February showing that 92% of marketers recognise the importance of tracking their marketing activity alongside the customer journey. The unfortunate thing is that 58% of Australian marketers were still using the outdated and just plain wrong first or last touch models. [READ MORE »] [600x90_banner_seb] Opinion [The perils and pitfalls of globalisation] Agencies jumped on the globalisation bandwagon unaware of the disruption it could cause them, writes Michael Farmer in this guest post… The globalisation bandwagon has been a busy place for the past few decades, ever since Theodore Levitt of Harvard Business School popularised the issue in a famous 1983 article in The Harvard Business Review. “The world’s needs and desires have been irrevocably homogenised,” he wrote. “The global competitor [must] seek constantly to standardise its offering everywhere.” Globalisation meant that big brands, sold all over the world, should seek to ‘standardise’ their positioning and messaging. [READ MORE »] News [Max Media Lab launches influencer-led summer social campaign for Topshop] [topshop-influencer-led-campaign-screen-shot] Topshop has launched a new local campaign using social media influencers to represent different Topshop ‘girl’ trends that young women can wear this festive season. The #topshopbringstheparty campaign features social media influencers Zoe Cross, Pepa Mack, Yan Yan Chan and Sammy Robinson in Topshop’s ‘pretty,’ ‘rock’, ‘urban’ and ‘beach’ wear. [READ MORE »] [retail_600x90] News [Now Screen creates influencer-led campaign for Nature's Organics] [natures-organics] Nature’s Organics has recruited influencers to promote its Organic Care product, partnering with publishers, including Mamamia, to distribute the content. Created and produced by Now Screen, the digital campaign features lifestyle blogger Celeste Rochele and chef Dan Churchill as they travel around Victoria in a VW Combi Van to discover the unique quirks of nature. [READ MORE »] [600x90-3] News [Supercars comms boss Nick Johnston moves on] The comms chief of Supercars Nick Johnston is to move on after 18 months, the sport has announced. Johnston, GM of PR and communications for the V8 car racing organisation, made the decision because of the amount of time sent away from his home base, CEO James Warburton said in a statement. [READ MORE »] [cc_600x90_v2] News [Universal Sony Pictures aim to boost DVD sales this Christmas with out-of-home campaign] Universal Sony Pictures Home Entertainment Australia is looking to boost sales of DVDs this Christmas with an interactive digital campaign which allows shoppers to browse available DVDs at nearby retailers. The campaign, created in partnership with Ooh Media and Slingshot, uses Ooh Media’s Excite touch screens to give shoppers the opportunity to select and buy DVD presents. [READ MORE »] [600x90-1] News [Home and Away trifecta wins the night for Seven] Channel Seven won last night’s television battle with the help of three back-to-back Home and Away episodes leading up to the show’s final week. Last night’s three back-to-back episode’s of Home and Away, airing on Seven at 7:00pm was the most watched non-news program of the night, managing 606,000 to make it slightly down from last week’s 638,000, according to OzTAM’s metro overnight ratings. [READ MORE »] [600x90] News [Morning Update: Ikea names items after Google searches; the year social media peaked; Target takes control of programmatic] Ad Week: Ikea Renamed Products After Frequently Googled Problems That Those Products Solve Swedish agency Åkestam Holst has spent the past year using Ikea to explore family dynamics in all shades—from relationship longevity to divorce, and most recently, a troubled passage between a father and daughter. But while those ads were fairly subtle, its latest effort minces no words. ‘Retail Therapy‘ puts Ikea’s ‘Where Life Happens’ campaign into blunt action with a website where products are renamed to match common Google searches in Sweden. [READ MORE »] Sponsored Post Get your ticket to Australia's biggest media and marketing conference for only $1299. Limited numbers are available, so don't wait until January. [m360_enewsletter_header_4] Get your ticket now to Australia’s Best Conference for almost half the regular price. [Mumbrella360] super earlybird tickets are on sale until January 20, but they will sell out before then. A standard ticket is $2499, however if you book now, you can get your ticket for only $1299. A ticket to Australia’s biggest media and marketing conference will get you access to an afternoon of formal networking, two conference days of multiple streams, masterclasses and roundtables, exhibition hall, plus many social events. This year nearly 2000 of your industry peers spent three days getting inspired, educated and better connected. Make sure you don’t miss out, grab the best [Mumbrella360] deal now. FYI: • [Hacksaw Ridge sweeps AACTA’s, Women in Film and Television stage ‘sausage party’ protest] Jobs [34 New Jobs] MOST DISCUSSED [News Corp redundancy program moves forward, with editorial jobs gone at The Daily Telegraph] [Hamish and Andy to leave radio to focus on TV careers] [Executive creative director Gavin McLeod departs R/GA Sydney after four years] [Trillions lost due to sales and marketing chasm, claims study] mumbrella.com.au Sent By Focal Attractions Pty Ltd 46-48 Balfour Street, Chippendale, NSW, 2008, Australia If you would rather not receive this newsletter, you can [unsubscribe or manage subscriptions here.] [unsubscribe]