Cash for client access - a new low? | Fairfax won't float Domain says Catalano | News Corp redundancies | Bupa CMO exits | Alien discrimination and other weird ASB complaints | Has canning Two Broke Girls cost Nine $86m? | 129 new jobs | Frog hops in

[View this email in your browser] [Mumbrella Newsletter] [upfronts_mumbrella_600x120px-2] Final entries accepted until this Friday. Last days to be in the running to claim APAC Agency of the Year. [m_asia_awards_enewsletter_header_1] Entries are open for another few days but must close this Friday, December 9. Australasian agencies are invited to enter in five categories for the first time, which are APAC Creative Agency of the Year, APAC Media Agency of the Year, APAC Public Relations Agency of the Year, APAC Specialist Agency of the Year and APAC Emerging Agency of the Year. [Mumbrella Asia Awards] will be recognising the best agencies from each discipline across the entire Asia Pacific region, including Australia and New Zealand. Winners will be announced at the awards ceremony in Singapore on February 23. To view details of the entry process and the full submission criteria, please [visit here]. This is the final extended week that entries will be accepted. Entries must close Friday, December 9. Dr Mumbo [Dr. Mumbo: Cash for client access: a new low for media?] If the rumours swirling through the media market in the past few weeks are correct then one media agency group may have plumbed new depths for the industry. The widespread chatter talks of a ‘menu’ which appears to have been given by one media agency holding group to a carefully selected handful of media owners – many of which are running second in their markets. [READ MORE »] News [Fairfax Media won't float Domain separately, says Catalano] The boss of Fairfax Media’s real estate business Domain has rejected the notion the media company is looking to float the business as a separate entity in a bid to maximise its revenues and share price. Fairfax Media split its Domain Group away from its Australian Metro Media division in August ahead of the company’s financial results announcement the following week, fuelling speculation that a Domain float was on the horizon. [READ MORE »] [105542_enewsletter_banner_v01_animation] News [Mumbrella Travel Marketing Summit returns in 2017, with awards added for the first time] After two sell-out years, Mumbrella’s Travel Marketing Summit is returning in April 2017, with senior executives from Hawaii Tourism, Expedia, Maxus Australia and Tourism Australia among the first speakers confirmed for the event. And for the first time, Mumbrella will recognise the best of travel marketing with the inaugural Travel Marketing Awards. To be held directly after the summit on April 5 at Sydney’s Four Seasons Hotel, the awards feature nine categories, including marketing team of the year, ad campaign of the year, PR idea of the year, best media strategy, social idea of the year and best use of native or content marketing. [READ MORE »] News [News Corp redundancy program moves forward, with editorial jobs gone at The Daily Telegraph] News Corp is moving ahead with its redundancy program, with the Australian Financial Review reporting “as many as 18 editorial staff” are accepting voluntary redundancy at The Daily Telegraph alone. According to the AFR, the focus will turn to News Corp’s Melbourne masthead the Herald Sun next week. [READ MORE »] [copy-of-copy-of-copy-of-ssi-banner] News [Bupa launches search for new CMO as John Moore moves to UK] Insurance giant Bupa has started the search for a new marketing leader after John Moore, who has guided the business for three years, was promoted to a new role in the UK. Moore has overseen the transition of the brand from a pure health insurance business in the minds of consumers, to a health and lifestyle brand with Bupa creating its own customer experience touch-points. Moore’s move comes as the brand undertakes a total review of its creative and media suppliers, potentially with a view to consolidating its services. [READ MORE »] Dr Mumbo [Dr. Mumbo: When will adland's bias against alien abductees and hairy men end?] [adland-november-standard-complaints] Dr. Mumbo is never happier then when he gets to spend an idle hour browsing the archives of the Ad Standards Board. The fun – and insights into the hidden torments of working in marketing – come via the complaints that have been dismissed, of course. Some gems from the list of November cases leap out. [READ MORE »] [mumbrella-super-mrec_suncorp-3-2] Opinion [Is getting rid of Two Broke Girls worth $86m, Channel Nine?] With the Nine Network paying $86m for Warner Bros to not show certain series, Aaron Ryan asks was it money well spent? At its annual general meeting earlier this year Nine Entertainment Co announced that the Warner Bros. contract had been renegotiated so the network would not be forced to purchase unprofitable and under-performing series it would then have to air for the duration of each series’ life. To make this change, the network will be required to pay $86 million dollars over the next two financial years, on top of payments already made this financial year. Has the network really saved any money amending this contract and are there any major changes to programming that will affect viewers? [READ MORE »] News [More creatives exit R/GA Sydney as With Collective nabs award-winning team] R/GA Sydney has lost an award winning creative team with Will Winter-Irving and Pat Anderson joining With Collective. News of the departures comes just a day after Mumbrella revealed R/GA’s executive creative director Gavin McLeod’s is departing the agency for an overseas role. [READ MORE »] [top5-webinar-600x300] News [One time Apple design agency, Frog, opens in Oz after five years of stealth] Frog, the agency which helped design the Sony Walkman, before being tapped by Apple to help chart its course has opened its doors officially in Australia after five years of covert operations. The agency which began as a design specialist in Germany before branching out into strategy, has been working as a silent partners with a number of major brands in Australia including Optus, the Commonwealth Bank, the ABC, Melbourne Airport and AGL. [READ MORE »] News [Ubank ads cleared of commodifying terminal illness] [ubank-screen-shot] Ubank’s latest ad featuring ‘real estate tips from the terminally ill’ has been cleared by the ad watchdog after complaints suggesting they were using people in suffering to sell their product. The ad which tries to give consumers a perspective on what matters after receiving a “death sentence” was scrutinised by complainants for using terminal illness as a way to sell the brand. [READ MORE »] [m_asia_final_entries_600x90_australia] Opinion [Stop saying multi-cultural; it’s cultural Australia] How much does a consumer’s cultural background influence the way they respond to marketing? Dentsu Mitchell and Neuro-Insight joined forces to find out, and David Hearn of Dentsu Mitchell reveals the findings. 28% of Australians are born overseas. In addition, 18% speak a language other than English at home. More importantly, these groups control over $96 billion or 20% of all Australian household expenditure. In Australia, we spend approximately $8b on advertising and, while unaudited, $30m is allocated to multi-cultural advertising. [READ MORE »] News [Aussie cricket win helps Nine lift Tuesday ratings trophy] Australia’s second thumping win over New Zealand to reclaim the Chappell-Hadlee Trophy for the first time since 2011 helped Nine dominate another quiet evening of TV. In the second one day international Australia’s David Warner and Pat Cummins led the team to a 116 run victory at Manuka Oval, with the second session of the match the third most watched program of the night. [READ MORE »] [600x90_banner_seb] News [Unilever pulls ice cream ad aimed at kids after ad watchdog ban] Unilever has pulled an ad for Paddle Pop Twirly Pop after complaints that the ad encouraged young children to eat unhealthy foods were upheld by the Advertising Standards Bureau. The ad features two children who find a Paddle Pop Twirly Pop in a treasure chest. When the young boy opens the chest and eats the Paddle Pop, he transforms into a lion who defeats another animated character. [READ MORE »] News [QMS Media looks to raise $20m to buy unnamed target] Outdoor media company QMS is looking to raise $20m from shareholders as it looks to buy an unnamed company. The company today put its shares into a trading halt on the Australian Securities Exchange pending the announcement of an acquisition, with the Australian Financial Review reporting it is looking to raise $20m from investors. [READ MORE »] [retail_600x90] News [Maurice Blackburn expands social justice campaign with 12-week podcast] [maurice-blackburn-screen-shot] Maurice Blackburn has expanded its social justice brand campaign with a 12-week podcast created in partnership with The Moth and Mamamia. Maurice Blackburn Lawyers has partnered with storytelling organisation, The Moth, to produce the ‘Fighting For a Fair Go’ campaign which will be available through the women’s network Mamamia and on iTunes. [READ MORE »] [600x90-3] News [Former Stayz and U Bank marketer joins kids' cyber app, Family Zone] Cyber safety specialists Family Zone have named former Stayz marketing director, David Dunstan, as vice president of marketing as it moves to promote its online app that gives parents and schools control of children’s online behaviour. The cloud-based cyber-safety system, which listed recently on the ASX, gives parents control of their children’s online habits through a cloud-based dashboard which operates at home and on mobile devices. [READ MORE »] [cc_600x90_v2] News [Woolworths supports OzHarvest with Christmas donation drive] Woolworths has teamed up with food rescue charity OzHarvest again this year as part of its campaign to feed Australians in need. The ‘Christmas Table for Good’ campaign aims to raise $1m by encouraging customers to buy a $2 token and place it on the Christmas Table for Good in each store. Each donation can be personalised and will remain in store until Christmas. [READ MORE »] Sponsored Post Last chance to register for today's Video Marketing Webinar [top4live-webinar-600x120_2-5] Video marketing is one of the most popular content tactics for companies today. Not all uses of video marketing are created equal though. In this live webinar, we cover the top 5 uses of highly engaging live video content that will generate measurable results. [Register now] to learn best practices on live video strategies for marketers and content ideas that can be used with measurable results for proven ROI. [Click here for more info.Â] News [Morning Update: BBDO reveals gun control PSA; Instagram to launch safety tools; why these ads work; Asos pursues chatbot tech] [bbdo-evan-gun-control-psa] The Drum: BBDO New York ruins a blossoming high school romance in shocking gun violence PSA BBDO New York partnered with Sandy Hook Promise to create a PSA featuring Evan, a teen who experiences a school shooting. The 1:40 second story starts off as a potential love story with Evan scribbling notes on a desk to a secret admirer. [READ MORE »] Sponsored Post Earlybird tickets now available to Mumbrella CommCons 2017. First speakers and sessions announced. [commscon_enewsletter_header] [Mumbrella CommsCon] 2017 will delve into a range of issues and topics designed to help PR and communications professionals better understand their discipline and the issues their ever-changing industry is facing. Sessions already announced include MultiConnexions’ Sheba Nandkeolyar, who will provide tips on how agencies can help brands better understand and personalise messages to multicultural audiences. A panel featuring speakers from Weber Shandwick, von Muenster Solictors & Attorneys and Telstra, will debate the pros and cons of how to handle a crisis. Hailey Cavill will explore how corporate social responsibility, when done right, can create differentiation for an organisation. And influencer marketing will be examined with a presentation from The Remarkables’ Lorraine Murphy and Bupa’s Renee Bugg on how brands can use their influencer network in times of crisis. Book before February 16 to [save $100 off your ticket]. FYI: • [Trinity P3 announces transparency as top trending market topic of 2016] • [SBS Radio partners with AFTRS to create bilingual radio scholarship] Jobs [129 New Jobs] CommsCon Banner MOST DISCUSSED ['It drives me insane': Telstra CMO lashes industry for separation of media and creative] [Aldi builds on its enthusiastic Americans campaign for Christmas] [Bauer Media axes Dolly print edition] [Hamish and Andy to leave radio to focus on TV careers] mumbrella.com.au Sent By Focal Attractions Pty Ltd 46-48 Balfour Street, Chippendale, NSW, 2008, Australia If you would rather not receive this newsletter, you can [unsubscribe or manage subscriptions here.] [unsubscribe]