Direct Mail Is NOT Dead. Here’s Why.

Learn how to leverage direct mail in 2024 Expert Advice on Marketing July 29, 2024 Here are the featured articles at a quick glance: - [22 Direct Mail Ideas to Market Your Small Business in 2024]( - [28 Coupon Examples & Advertising Ideas for Small Businesses]( - [13 Local Marketing Ideas to Attract & Retain Customers]( Today's Topic   Contrary to popular belief, direct mail is not dead. In fact, recent studies find that [two in three people]( who receive direct mail give it their undivided attention. Also, [95% of people]( who receive direct mail also engage with it in some way. Interesting statistics for a supposedly digital-first world. Good news for small businesses that want to attract their local community’s attention. So yes, direct mail may be old-school, but that doesn’t mean it’s ineffective. On the contrary, with digital media nearly reaching a saturation point, it’s more effective than ever. So how do you leverage direct mail to market your small business? There are many ways, from building your brand awareness to securing your customers’ loyalty. We dive deep into it in our [guide to direct mail marketing](. - Audrey Rawnie Rico   [22 Direct Mail Ideas to Market Your Small Business in 2024]( Did you know direct mail is also versatile? Use it for everything from postcards to coupons to free samples.   [28 Coupon Examples & Advertising Ideas for Small Businesses]( Coupons are a great way to boost sales and gain new customers. Here are some ideas to help you get started.   [13 Local Marketing Ideas to Attract & Retain Customers]( Aside from direct mail, there are dozens of other ways to promote your business to your local community. Just a few examples are local ads, local listings, and press releases.   Based on Your Latest Reads     [10 Best Podcast Software for Small Businesses in 2024]( We’ve rounded up the 10 best podcast software for small businesses based on features, pricing, and more. The best overall is Descript.   [What Is a Tagline & How to Write One (+ Examples)]( Learn what is a tagline in marketing and how to write one for your small business. Plus, see some of the best examples to help you along.   [What Is Data-driven Marketing? (+ Examples & Why They Work)]( Learn why a data-driven marketing strategy is important and how data can transform your business. Latest in Marketing   [10 Best Podcast Software for Small Businesses in 2024]( We’ve rounded up the 10 best podcast software for small businesses based on features, pricing, and more. The best overall is Descript.   [What Is a Tagline & How to Write One (+ Examples)]( Learn what is a tagline in marketing and how to write one for your small business. Plus, see some of the best examples to help you along.   [What Is Data-driven Marketing? (+ Examples & Why They Work)]( Learn why a data-driven marketing strategy is important and how data can transform your business. More Fit Small Business Resource   More Than A Newsletter   Written by Audrey Rawnie Rico About Fit Small Business Marketing Newsletter: Learn the ins and outs of small business marketing with this curated selection of our best marketing content. From creating your brand from the ground up to building a small business website, the marketing newsletter covers it all. Delivered to your inbox every Monday and Wednesday. [Sign up today!]( Visit our [Subscription Center]( to get other free newsletters, manage your account settings or to be removed from Fit Small Business communications. [Unsubscribe](