👀 11 Social Media Fails (& What to Learn From Them)

Social media fails, cautionary tales [Fit Small Business]( Expert Insights on Marketing July 15, 2024 We all know and love social media, especially the many ways it can give our brands engagement and loyal followers. But it’s also tricky to navigate, as many past victims of a social media blunder have come to learn. If you were on Twitter (now X) in 2021, you may recall the now-infamous [International Women’s Day tweet from Burger King]( that backfired on pretty much everything their campaign initially stood for. As a former social media manager, I still continually cringe at social media slip-ups like these and the aftermath they can cause. Social media can be a double-edged sword. But the good thing is, mistakes on social media are mostly avoidable. And even if you do make one at some point, there are ways to recover (really). This week, we’re taking a look at the brands that have been through the fire and survived—we go through them in detail in our list of [11 social media fails from brands](, and the lessons we can all learn from them. (PS. While we’re on the topic of social, feel free to follow us on ours: we’re on [Linkedin]( and [Instagram](). Then, go ahead and check out more of our social media resources below. See you next week! - Audrey Rawnie Rico Here are the articles covered in today's edition: - 10 Best Social Media Marketing Tools for Small Businesses]( - What is Brand Reputation Management & Why Is It Important?]( - 20 Social Media Marketing Statistics to Power Your Strategy](   [10 Best Social Media Marketing Tools for Small Businesses]( [10 Best Social Media Marketing Tools for Small Businesses]( New to social media marketing? It can offer many benefits to your small business—with the right know-how. Learn how to best leverage it in our social media marketing guide.   [What is Brand Reputation Management & Why Is It Important?]( [What is Brand Reputation Management & Why Is It Important?]( A social media mistake can cause damage to any brand’s reputation—but that doesn’t mean your brand can never recover. Learn more about what brand reputation is and how you can keep yours in tip-top shape in our guide.   [20 Social Media Marketing Statistics to Power Your Strategy]( [20 Social Media Marketing Statistics to Power Your Strategy]( It may be tempting to jump headfirst into social media and immediately start posting content, but there’s also a method and strategy to it. Read our list of social media statistics to help you better strategize your social media content.   Based on Your Latest Reads   [Everything You Need to Know About TV Advertising Costs (2024)]( A TV commercial can range from $5 locally to $7 million nationally. Here’s everything you need to know about TV advertising costs in 2024. [12 Best Sites for Logo Design in 2024 (Paid & Free)]( We list the 12 best sites for logo design for small business in 2024 based on cost, features, & more. Best overall is Fiverr & Canva second. [9 Best Domain Registrars for Small Businesses]( Buying a domain for your small business? Find the best domain registrars—and the best deal—in our buyer’s guide.   Latest in Marketing   [9 Best Domain Registrars for Small Businesses]( Buying a domain for your small business? Find the best domain registrars—and the best deal—in our buyer’s guide.   [7 Best Reputation Management Software for Small Businesses]( Here is the best reputation management software and tools to help you stay on top of customer feedback and perceptions about your brand.   [Best Web Hosting for Small Business: Top 8 Providers]( Need web hosting for your small business? Find out which providers top our list of best web hosting for small business. More FSB Resources   More Than A Newsletter   Written by Audrey Rawnie Rico About Fit Small Business Marketing Newsletter: Learn the ins and outs of small business marketing with this curated selection of our best marketing content. From creating your brand from the ground up to building a small business website, the marketing newsletter covers it all. Delivered to your inbox every Monday and Wednesday. [Sign up today]( Visit the [Subscription Center]( to get other free newsletters, manage your account settings or to be removed from Fit Small Business communications. 0[Unsubscribe](