VS MEDIA Holdings Limited (Nasdaq: VSME) Up 2% On The Day, & Could Run Even More Into The Close!

New "Spotlight Alert" VS MEDIA Holdings Limited (Nasdaq: VSME) Beyond Followers: Why Authenticity Wins in Asia's Influencer Boom FDR Member, VS MEDIA Holdings Limited (Nasdaq: VSME) is up over +2% on the day, and could run even more going into the close. Please check out the company issued press release from yesterday as VS Media has delayed their reverse split to next week. See the full PR below. [VS Media Holdings Limited Announces Delay in Effective Date of Reverse Split to June 18, 2024]( HONG KONG, June 11, 2024 (GLOBE NEWSWIRE) -- VS Media Holdings Limited (NASDAQ: [VSME]( the "Company"), a leader in managing a global network of digital creators, today announced that the Company is amending the effective date for its reverse stock split to Tuesday, June 18, 2024 to begin trading on a split-adjusted basis when the market opens, due to an unanticipated delay in obtaining necessary regulatory clearances. Previously, the Company had planned for its reverse split to become effective after the close of business on Monday, June 17, 2024, and had expected its Class A ordinary shares to begin trading on a split-adjusted basis when the market opened Monday, June 17, 2024. Beyond Followers: Why Authenticity Wins in Asia's Influencer Boom The influencer marketing landscape is booming, but are companies truly reaching the right audience? In today's oversaturated influencer market, brands are discovering that genuine connections matter more than follower count. The strategy of chasing mega-influencers with large but disengaged followings is fading. Today, success lies in identifying authentic voices with engaged communities. And there’s a company with cutting-edge technology, powerful partnerships, and a renowned investor doing it better than anyone. But first, let's understand the market opportunity. The Facts Speak for Themselves Marketing budgets remain substantial, but there's a clear shift away from traditional outlets like newspapers, magazines, and conventional TV. The right influencer partnerships and content creators can boost brand awareness, reach new audiences, and drive sales. Since 2019, the global influencer marketing market has doubled, reaching a remarkable $21.1 billion in 2023, according to Statista . While the U.S. captured 75% of global influencer marketing spending , the Asia Pacific (APAC) region is experiencing explosive growth, rivaling or even surpassing the U.S. market in some aspects. Why APAC Influencer Marketing is a Must APAC, home to roughly 5 billion people , presents a dynamic marketplace for influencer campaigns. Rapid internet penetration and increasing mobile phone usage are key drivers of this growth. The social media landscape in APAC is diverse. While Instagram remains significant, region-specific platforms like Weibo (China), LINE (Japan and Southeast Asia), and Douyin (China’s version of TikTok) dominate. This diversity necessitates tailored strategies for different regions. Live streaming is incredibly popular in APAC, providing a powerful avenue for product demonstrations. E-commerce is booming in APAC, and influencer marketing seamlessly integrates with online shopping platforms. Platforms like Taobao (China) and Shopee (Southeast Asia) incorporate influencer recommendations directly into their interfaces. Cultural nuances are critical in APAC. Consumers highly value authenticity and trust influencers they identify with culturally. This presents a unique opportunity for micro and mid-tier influencers who resonate with specific, engaged demographics. MarTech Outlook highlights the vast market opportunities for brands in the APAC region looking to adopt unique strategies. Your Perfect Marketing Matchmaker Social media budgets increasingly favor influencer collaborations as this marketing format proves its scalability. However, nearly 40% of professionals struggle with defining success metrics and setting influencer payment rates, according to Statista . This is where VS Media Holdings Limited (NASDAQ: VSME) excels, managing a network of leading digital creators across APAC to power content-driven social commerce and offer effective marketing services to brands. Founded in 2013, VS Media’s mission is to amplify the success of creators by providing advanced production resources, growth strategies, and monetization avenues. VS Media caters to brands with tailored content strategies, creator partnerships, and analytics-backed optimization to streamline engagement with the digital creator world. Essentially, VS Media acts as a matchmaker between businesses and social media stars in APAC, helping them reach young consumers . The business operates upon two fundamental segments: - Marketing Services: Enhancing brand and creator relationships for optimal synergy and content. - Social Commerce: Facilitating each creator’s entry into e-commerce with product sourcing and reselling experience. VS Media succinctly states, “We stand at the crossroads of creativity and commerce, seamlessly connecting brands with their target digital audiences” . The company boasts a commanding presence with over 1,500 content creators and more than 1,000 brands promoting and merchandising their products and services. Focused on APAC, VS Media is growing internationally across Hong Kong, China, Taiwan, Singapore, Macau, and beyond. Hitting the Target According to AJ Marketing, the top two trends in Asia integral to VS Media’s business model are: - Content Creators with Clear Niche: Partnering with influencers who create authentic content within specific markets generates stronger responses, higher conversion rates, and organic reach. - Influencer Marketing Platforms and Full-Service Agencies: Streamlining the process, boosting ROI, and becoming the go-to solutions for successful influencer marketing campaigns. VS Media: The 3 Cs and 1 D of Influencer Marketing Success - Community is King: VS Media understands that strong communities fuel success for both brands and influencers. The company fosters connections between like-minded people who share interests and passions . - Content is Queen: Authenticity reigns supreme. Audiences crave genuine content, regardless of an influencer's size. VS Media helps create inspiring and real content that builds true connections . - Commerce is the Royal Treasure: Using a data-driven approach, VS Media strategically matches brands with the perfect influencers across platforms and formats, focusing on powerful live-streaming campaigns. The company helps influencers expand their intellectual property (IP) through product design, merchandise sales, and manufacturer partnerships . - Data is the Royal Scribe: VS Media analyzes vast datasets on follower demographics and buying behavior to gain deep insights into digital consumers, guiding perfect brand-influencer matches and ensuring campaigns hit the bullseye for business growth goals . Warner Bros. Discovery Backs VS Media When an industry leader takes notice, it signifies something big. Warner Bros. Discovery recently invested in VS Media, acquiring 1,640,743 shares, or 8.2% of the company, as disclosed in a Form SC 13G. Warner Bros. Discovery, a global media and entertainment leader, creates and distributes a diverse portfolio of content and brands. Its investment in VS Media signals exciting potential for the company. Innovative Partnerships Driving Brand Growth and Creativity VS Media recently partnered with The Pinkfong Company and King Parrot Group to launch a VS Lounge in Hong Kong's Central Waterfront, featuring Baby Shark-themed interactive games and dining experiences. Additionally, VS Media partnered with MeeshQ, a Los Angeles-based creative venture studio, to connect MeeshQ's renowned talents with emerging local brands in APAC for brand sponsorship, product ventures, and commercial opportunities. Get Ready With a booming APAC market, a strategy that empowers brands and creators, and the backing of Warner Bros. Discovery, VS Media is poised for meteoric growth. The future holds immense potential for VS Media to revolutionize brand engagement and content creation in this dynamic region. Watch as the company unlocks the power of true influence. To Your Trading Success, Michael Reece Editor, Financial Driven Research Source Appendix: - Statista - Global Influencer Marketing Market Size 2019-2023 ~:text=The%20global%20influencer%20marketing%20market,more%20than%20tripled%20since%202019. - Statista - U.S. Share of Global Influencer Marketing Spending 2023 ~:text=During%202023%2C%20global%20influencer%20marketing,amounted%20to%2026.09%20billion%20dollars. - MarTech Outlook - APAC Influencer Marketing Growth ~:text=The%20APAC%20region%20is%20gaining,video%20content%20and%20e%2Dcommerce. - World Bank - Population Data - AJ Marketing - APAC Social Media Platforms - AJ Marketing - Live Streaming in APAC - AJ Marketing - E-commerce Integration with Influencer Marketing - MarTech Outlook - Cultural Nuances in APAC Marketing ~:text=Martech%20Outlook%20%7C%20Monday%2C%20December%2004%2C%202023&text=To%20flourish%20in%20the%20APAC,and%20comply%20with%20local%20regulations. - MarTech Outlook - Market Opportunities in APAC ~:text=Martech%20Outlook%20%7C%20Monday%2C%20December%2004%2C%202023&text=To%20flourish%20in%20the%20APAC,and%20comply%20with%20local%20regulations. - Statista - Challenges in Influencer Marketing - VS Media Holdings - Company Overview - VS Media Holdings - Company Mission - VS Media Holdings - Business Segments - VS Media Holdings - Company Statement - VS Media Holdings - International Growth - AJ Marketing - Trends in Asia Influencer Marketing - AJ Marketing - Influencer Marketing Platforms and Agencies - VS Media Holdings - Community Focus - VS Media Holdings - Authentic Content Creation - VS Media Holdings - Data-Driven Commerce Strategies - VS Media Holdings - Data Analysis and Insights - SEC Form SC 13G - Warner Bros. Discovery Investment - Warner Bros. Discovery - Company Overview - VS Media Holdings - VS Lounge Partnership - VS Media Holdings - MeeshQ Partnership © 2024 Financial Driven Research, All Rights Reserved. Financial Driven Research (“FDR” or “Company”) is a financial publisher that does not offer any personal financial advice or advocate the purchase or sale of any security or inves∙tment for any specific individual. FDR full disclosure is to be read and fully understood before using FDR website or joining FDR email or sms list. By viewing FDR website and/or reading FDR email or sms list you are agreeing to FDR full disclosure This publication may contain information regarding inves∙tment ideas and third-party ratings regarding specific securities. We hold n∙o inves∙tment licenses and are thus neither licensed nor qualified to provide inves∙tment adv∙ice. FDR nor its principals are not FINRA-registered broker-dealers or inves∙tment advisers. 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