(NYSE: BTTR) Hits The Surge Button Early, Shoots Vertically Up Approx. 23%

That's a hot start... (NYSE: BTTR) Hits The Surge Button Early, Shoots Vertically Up Approx. 23% February 20th Dear Reader, That's a hot start... BTTR is up approximately 23% and making moves early. With this early burst, BTTR is [trading above]( 3 key technical lines in its: - 50-Day Simple Moving Average (SMA) - 200-Day SMA - 13-Day Exponential Moving Average Why is this important? It's important because if support starts growing at those levels, it could boost BTTR to return to previous highs. And with a February high of $.37 reached only 2 weeks ago, BTTR may only be getting started this morning. Remember, this is a [low float idea]( with fewer than 18Mn shares which means volatility can appear in a blink. Take a moment to review my initial report below and get BTTR on your screen quickly. ----- There's absolutely zero time to waste today. On breakout notice, an NYSE American past champ needs immediate attention. When I brought this profile to your screens originally, it turned out to be an explosive intraday and short term ripper. The day I released it? It surged approximately 21%. Within 2 weeks of release? It exploded approximately 101%. And right now, this profile has multiple potential breakout catalysts that could provide its next disruptive vertical chart spark. For instance, this NYSE American profile can be considered a [low float idea.]( With fewer than 18Mn shares in its float, volatility can appear in the blink of an eye. That kind of volatility has created a chart history filled with meteoric surges of over 100% each! [Already riding a]( major acquisition announcement earlier this month and a chart that [could soon be]( trading above 3 key technical lines quickly this week, this past champ needs full focus once again.  Listen. Time's wasting. Drop everything and pull up: *Better Choice Company Inc. (BTTR)* Better Choice Company Inc. is a pet health and wellness company focused on providing pet products and services that help dogs and cats live healthier, happier, and longer lives. They offer a broad portfolio of pet health and wellness products for dogs and cats sold under our Halo brand across multiple forms, including foods, treats, toppers, dental products, chews, and supplements. A Booming U.S. Market To Disrupt The U.S. represents the largest and most developed market for pet food globally, with food and treats accounting for approximately $58Bn, or 42% of the total U.S. pet care market in 2022. According to the American Pet Product Association, between 66% of all households in the U.S. own a pet, equating to a total pet population of more than 130Mn companion animals and an average of 1.7 pets per household. Pet spending represents a significant portion of household spend on consumer products, as this translates to an average annual spend on pet care of more than $1.5K per pet owning household, with $460 of this spend attributed to pet food and treats. This surge in pet acquisition has led to an increase in the forecasted growth of the pet care industry over the next ten years. The U.S. pet food industry is expected to grow at a 4.96% CAGR between 2023 and 2028 (Statistica). BTTR's Growth Strategy Strong Innovation Pipeline. BTTR has a robust and growing pipeline of new products, and believe their size is an advantage as they are nimble enough to quickly bring new products to market, but large enough to benefit from strong existing customer relationships and established economies of scale with their co-manufacturers. Ability to Leverage Differentiated Omni-Channel Strategy for Growth. They believe that they can leverage their differentiated omni-channel strategy to design and sell products purpose-built for success in specific channels while maintaining their ability to leverage marketing and sales resources cross-channel. BTTR believes that this strategy will allow them to deliver on core consumer needs, maximize gross margin and respond to changing channel dynamics that have accelerated in recent years. Capitalize on Continuing Trends of Humanization of Pets. They believe their combination of innovative products designed specifically for certain channels can assist their growth to become a leader in the premium and super-premium categories across dog and cat food. Well Positioned to Capitalize on a Once-in-a-Generation Demographic Shift in Asia. They believe that Asia represents the largest macro-growth opp. in the global pet food industry. In China, the number of households that own a pet has doubled in the last five years, with younger pet owners leading growth. Better Choice Company Brands Sources: [Company Website.]( [Form 10-Q.]( ----- And right now, BTTR has several potential catalysts to soak in ahead of Tuesday's opening bell. Check them out... #1. A Low Float Could Create A Volatile Situation Once Again (Explosive Chart History). BTTR has been an explosive proposition in the past. In fact, after I alerted it back in 2023, it went on to run approximately 101% short term! But how was that possible? One key factor: a low float. [Yahoo Finance]( is reporting a float of approximately 17.87Mn shares. That means volatility needs to be on watch daily. It also may be why BTTR's chart shows multiple 100% short term runs. Take a look: #2. Major Acquisition News This Month Could Draw Serious Attention. Earlier in February, BTTR dropped this release: Better Choice Acquires Aimia Pet Healthco to Enter the GLP1 Pet Market [Check out the full article here.]( ----- #3. Could Key Technical Support Help Break Down Near Term Resistance? At close on Friday, BTTR was trading above 1 key technical line with 2 more in its sights. Take a look at the 6-month chart: Above, you'll see that BTTR closed Friday above its 13-Day Exponential Moving Average. At the same time, it closed just below its 50-Day Simple Moving Average (SMA) and its 200-Day SMA. If potential resistance was to break down at those 2 important technical levels early this week, there may be little chart resistance standing in BTTR's way to return to previous highs. Now, that isn't to say that BTTR is going to make another major spike like you see (chart above) back in October of 2023 or earlier this month. But, there is too much upside potential not to make note of for BTTR if chart resistance breaks down near term. Pay close attention to these lines this week... ----- BTTR Recap - 3 Important Potential Catalysts To Know #1. A Low Float Could Create A Volatile Situation Once Again (Explosive Chart History). #2. Major Acquisition News This Month Could Draw Serious Attention. #3. Could Key Technical Support Help Break Down Near Term Resistance? ----- Coverage is officially initiated on BTTR. Get this NYSE American past champ on radar now. Sincerely, FierceAnalyst | Jaks Swift Editorial Writer (Always Remember The St-ock Prices Could Be Significantly Lower Now From The Dates I Provided.) FierceInvestor (FierceInvestor . com) is owned by SWN Media LLC, a limited liability company. Ownership of FI has now moved to a single individual. Disclosure: I am not a lic-ensed fina-ncial adviser. Make sure to always do your own research and due diligence on any day and swing profile I bring to your attention. Fierce full disclosure is to be read and fully understood before using Fierce's website, or joining Fierce's email or text list. By viewing Fierce's website and/or reading Fierce's email or text newsletter you are agreeing to -> [( An owner of SWN Media LLC owns and operates smallcapfirm . com (“SCF”), owns and operates stockwirenews . com (“SWN”), and owns and operates stockstreetwire . com ("SSW"). From time to time, SWN, SCF, FI, and/or SSW will publicly disseminate information about a company via website, email, SMS and other points of media. We profiled (BTTR) on 11/17/23, but were not compensated. Pursuant to an agreement between SWN Media LLC and TD Media LLC, FierceInvestor (FI) has been hired for a period beginning on 2/19/24 and ending on 2/20/24 to publicly disseminate information about (BTTR) via Website, Email and SMS. SWN Media LLC was paid twenty thousand USD via bank wire transfer. We own zero shares of (BTTR). A member of SWN Media LLC is also a member of TD Media LLC. Pursuant to an agreement between TD Media LLC and Fox Med Cen, TD Media LLC has been hired for a period beginning on 02/19/2024 and ending on 02/20/2024 to publicly disseminate information about (BTTR:US) via digital communications. We have been paid seventy-five thousand dollars USD. We own zero shares of (BTTR:US). To date we have been paid two hundred and five thousand dollars USD to disseminate information about (BTTR:US) via digital communications. We own zero shares of (BTTR:US). 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