Newsletter Subject
I sold a site... it went quickly
From
fatstacksblog.com
Email Address
info@fatstacksblog.com
Sent On
Thu, Jun 15, 2023 06:32 PM
Email Preheader Text
Yesterday, I completed a sizeable sale of a website . Money is in escrow. The purchase contract is s
HTML
Yesterday, I completed a sizeable sale of a website (low six figures). Money is in escrow. The purchase contract is signed by myself and buyer. I've pushed the domain to the buyer. â The site sold in about a week. It moved fast. I did not attach my name to it; I listed it anonymously. The sale price multiple was 42.5x. That's a decent multiple and speaks to the confidence of the future of content sites. This is good news not just for me but content sites in general. I recognize one sale doesn't represent the entire market but it does suggest there are buyers out there and faith in the future of SEO-centric content sites. Here's some additional info about it: - Stable traffic and earnings for a long time (18 months +). Not growing but not going down.
- It's been a hands-off revenue generator for quite some time. I haven't added content in a while. This explains why it wasn't growing.
- I built this site with a "completion" point in mind. I knew exactly what I wanted to publish and that's what I did. Goes to show that you can build a site and leave it for periods of time enjoying passive revenue. I hope the buyer is able to take it to the next level.
- It covers a fairly specific topic within a large niche. Lots of growth potential; I was not interested in expanding it.
- Traffic is mostly from search (Google).
- Most of the revenue is from ads. â When it comes to content sites, the exit can be a lucrative part of the game. Before I sold my first site a few years ago, I paid no mind to the exit. I focused solely on the monthly cash flow. These days I'm mindful of both monthly revenue and the exit with every site. Selling sites is an exciting part of this business. That said, selling is certainly not required. I've owned my largest site for nine years since I launched it. I have no plans to sell (unless some crazy good offer comes along). I often get asked whether someone should sell or hold. My reply is "if you have a sound plan or purpose for the sale proceeds, sell. If you have no idea what to do with the money, hold. As for what constitutes a sound plan, that can be many things depending on your situation and future goals. I happen to have a specific plan for these proceeds otherwise I wouldn't have sold. I'm confident the site not only would have done well as-is, I believe with some more effort it could grow considerably. It's a good site in a good niche. Despite that, I have what I believe to be better use for the lump sum of cash so I sold. In total, I've now generated close to half a mil from selling sites. That's from a mix of five and six-figure site sales. Every site I've built, whether I still own it, or sold for nice exits was built more or less the same way. And that way is set out step-by-step in my course. Every traffic method I use is covered in detail. I'm talking search, Facebook, news apps and Pinterest. Every content production method I use is covered. I'm talking about writing myself, hiring writers and using A.I. Every aspect of how I've earned and do earn passively with display ads is covered. So, if you're interested in learning every facet of how I plan, launch, earn from and grow content sites, you're in luck. My course is open for enrollment this week. It's closed most of the year. => [Enroll here]()â Closes Sunday. 30-day no-questions-asked refund. Includes access to the private and highly active forum. Jon Fatstacksblog.com â â [Unsubscribe]( | [Update your profile]( | #317-2151 Front Street, North Vancouver, BC V7H 0B7
EDM Keywords (94)
writing
would
week
way
wanted
using
use
traffic
total
time
talking
take
suggest
still
step
speaks
sold
situation
site
signed
show
set
sell
revenue
required
represent
reply
quite
pushed
purpose
publish
private
plans
periods
paid
owned
open
name
mostly
mix
mindful
mind
mil
luck
listed
less
leave
launched
interested
idea
hope
hold
happen
hands
half
growing
going
goes
general
game
future
five
faith
explains
expanding
exit
escrow
enrollment
effort
earnings
earned
domain
detail
days
covers
covered
course
constitutes
confident
confidence
completed
comes
closed
certainly
cash
buyers
buyer
business
built
build
believe
attach
anonymously
ads
able