Let's talk email ROI

Figuring out email ROI is super simple. Much simpler than SEO and social media ROI. Here's how you do it: The following is an example. - Cost per 10,000 subs: $2,500 ($.25 each) - Clicks to your site per email per 10,000 subs: 1,000 (10% which is kinda high) - Ad RPM from email visitors: $30 - Number of emails per month: 30 - Total clicks to site per month per 10,000 subs from 30 emails: 30,000 - Total monthly ad revenue per 10,000 email subs: 30,000/1,000 x $30 = $900 Are the numbers above worth investing in email subs? For me, they are. Most sane people would salivate over such a return. Why? Because in that scenario, email subs are profitable by the third month. Breaking even in month 3 is excellent; outstanding actually. Those numbers would make the newsletter a cash machine. That would be quadrupling investment in a year. --------------------------------------------------------------- Today's Promotion: [$20 OFF Link Whisper](=)​ I do my best to restrict plugins I use/buy because while many seem good, they aren't really necessary. That's NOT the case with Link Whisper. I was one of the first Link Whisper users and I've been using it ever since. Not only does it help me build relevant internal links faster (much faster), but it also makes it easier for VAs to do a better job building internal links. If you're losing your mind from tediously building internal links, try Link Whisper. Special limited-time offer: [$20 OFF Link Whisper plugin](=)​ --------------------------------------------------------------- Another email ROI example Suppose the click rate from the email newsletter changes as follows: - Clicks to site per email per 10,000 subs: 250 That changes things big time. In this scenario, total monthly clicks to site per 10,000 subs would be 30 days x 250 clicks = 7,500. At $30 ad rpm, that would total $225 in monthly revenue. That would then take 11.1 months to break-even. Worth it? Maybe. It's borderline. It's not great but at the same time if you can double your money in 22 months, that's nothing to sneeze at either especially when you compare it to other investments. If you could squeeze out some additional revenue from email ads, sponsors, selling stuff and/or affiliate revenue, then it could be worth it. Additional comments: Don't forget to account for the cost of your email software. That can add up when dealing with tens of thousands of subs. You should also account for people unsubscribing. The question you must decide is what break-even point do you seek? In other words, how long are you willing to wait until you break even from investing in email subscribers? There's no correct answer, but if you're going to invest in email subscribers, you should set a break-even goal in order to determine whether it's worth it for you. A significant consideration is whether you have better investment options with that money... or not? If you do, then email may not be your best bet. If not, build that list. Hopefully that gives you a working blueprint to decide whether you should invest in email subscribers. Thanks for reading. Jon Fatstacksblog.com P.S. Doing the above analysis helps you pinpoint your weak points with your email publication. For example, my weak point is click through rate. I simply do not get enough clicks to warrant plowing thousands of dollars into subscribers. What that tells me is that I should tighten up the alignment between the email sign up incentive and content... which I'm doing. P.P.S. DISCLAIMER: I'm an affiliate for Link Whisper. When you click any of the [Link Whisper links](=) in this email, you will be directed to the Link Whisper sales page. On that page you will discover that the $20 discount is a special offer for Fat Stacks readers (you). You will also discover all of the many useful features Link Whisper does for content sites. Once the "AHA" moment strikes, you won't be able to help yourself from clicking the "Get Started" button which will take you to a page where you can pay for the plugin. The second your payment goes through, as an affiliate, I will be credited with a referral fee which is based on a percentage of the purchase price. When that happens, you have my gratitude plus a killer new plugin for your site. [Unsubscribe]( | [Update your profile]( | 2016 Hill Drive, North Vancouver, British Columbia V7H 2N5