This California lake has been dry for 25 years. Now, it’s back with a vengeance

Disney’s master stroke to stay in charge of its own destiny [Pepsi’s new logo is a subliminal war on sugar](/NjEwLUxFRS04NzIAAAGK4Oz81DKe2nUq2iJ9T2YxatjFzEdhlGoyeMZmaqco5XIExNnyOZ2AAtraQ8iibWepo5t_hUY=) [Pepsi’s new logo is a subliminal war on sugar](/NjEwLUxFRS04NzIAAAGK4Oz81DKe2nUq2iJ9T2YxatjFzEdhlGoyeMZmaqco5XIExNnyOZ2AAtraQ8iibWepo5t_hUY=) Pepsi launched a new logo and brand system that uses high contrast visuals to sell Zero Sugar products.[Read More](/NjEwLUxFRS04NzIAAAGK4Oz81DKe2nUq2iJ9T2YxatjFzEdhlGoyeMZmaqco5XIExNnyOZ2AAtraQ8iibWepo5t_hUY=) [4,000 new customers and $2 billion in deposits: How Brex sprang into action as Silicon Valley Bank collapsed]() [4,000 new customers and $2 billion in deposits: How Brex sprang into action as Silicon Valley Bank collapsed]() The fintech startup saw an opportunity to help fellow SVB clients in its own way: through an emergency bridge credit line.[Read More]() [Microsoft Chief People Officer: We are experiencing a global human energy crisis](=/NjEwLUxFRS04NzIAAAGK4Oz81DKe2nUq2iJ9T2YxatjFzEdhlGoyeMZmaqco5XIExNnyOZ2AAtraQ8iibWepo5t_hUY=) [Microsoft Chief People Officer: We are experiencing a global human energy crisis](=/NjEwLUxFRS04NzIAAAGK4Oz81DKe2nUq2iJ9T2YxatjFzEdhlGoyeMZmaqco5XIExNnyOZ2AAtraQ8iibWepo5t_hUY=) From the warehouse, to the sales floor, to the office, workers are languishing, feeling burnt out, and exhibiting emotional detachment.[Read More](=/NjEwLUxFRS04NzIAAAGK4Oz81DKe2nUq2iJ9T2YxatjFzEdhlGoyeMZmaqco5XIExNnyOZ2AAtraQ8iibWepo5t_hUY=) [Join Fast Company Premium](/NjEwLUxFRS04NzIAAAGK4Oz81I9RnvSJ5GObCI1miuC9a8wB0aJN-050RxANFMAGPjg_DX0A-u3OMd8a0crjYyi0apU=) A message from Fast Company [Join Fast Company Premium](/NjEwLUxFRS04NzIAAAGK4Oz81DZ6xVoNyaKhJbItwKPCVmWyX1rlaTZmoYSQrnScJij48c2KmCE4zpzY6zGdetg6Ljc=) Stay current with the companies and leaders who are changing the face of business.[Subscribe today.](/NjEwLUxFRS04NzIAAAGK4Oz81HXaz3srUfUknoJwpJKTq8IiosX08BCuNvNPh-uPaXHSHYfWu4zElRWW0ODNTSjUmUY=) [Disney’s master stroke to stay in charge of its own destiny](/NjEwLUxFRS04NzIAAAGK4Oz81DKe2nUq2iJ9T2YxatjFzEdhlGoyeMZmaqco5XIExNnyOZ2AAtraQ8iibWepo5t_hUY=) [Disney’s master stroke to stay in charge of its own destiny](/NjEwLUxFRS04NzIAAAGK4Oz81DKe2nUq2iJ9T2YxatjFzEdhlGoyeMZmaqco5XIExNnyOZ2AAtraQ8iibWepo5t_hUY=) The feud between DeSantis and Disney now involves the descendants of King Charles III.[Read More](/NjEwLUxFRS04NzIAAAGK4Oz81DKe2nUq2iJ9T2YxatjFzEdhlGoyeMZmaqco5XIExNnyOZ2AAtraQ8iibWepo5t_hUY=) [Did OpenAI just have its ‘App Store’ moment?](/NjEwLUxFRS04NzIAAAGK4Oz81DKe2nUq2iJ9T2YxatjFzEdhlGoyeMZmaqco5XIExNnyOZ2AAtraQ8iibWepo5t_hUY=) [Did OpenAI just have its ‘App Store’ moment?](/NjEwLUxFRS04NzIAAAGK4Oz81DKe2nUq2iJ9T2YxatjFzEdhlGoyeMZmaqco5XIExNnyOZ2AAtraQ8iibWepo5t_hUY=) OpenAI’s plugins could represent the second major phase in the rise of AI chatbots.[Read More](/NjEwLUxFRS04NzIAAAGK4Oz81DKe2nUq2iJ9T2YxatjFzEdhlGoyeMZmaqco5XIExNnyOZ2AAtraQ8iibWepo5t_hUY=) [Arrivederci, Gucci. The luxury logo boom is over](/NjEwLUxFRS04NzIAAAGK4Oz81DKe2nUq2iJ9T2YxatjFzEdhlGoyeMZmaqco5XIExNnyOZ2AAtraQ8iibWepo5t_hUY=) [Arrivederci, Gucci. The luxury logo boom is over](/NjEwLUxFRS04NzIAAAGK4Oz81DKe2nUq2iJ9T2YxatjFzEdhlGoyeMZmaqco5XIExNnyOZ2AAtraQ8iibWepo5t_hUY=) Logomania was in full force during the pandemic, but a major shift toward a quieter version of luxury is coming.[Read More](/NjEwLUxFRS04NzIAAAGK4Oz81DKe2nUq2iJ9T2YxatjFzEdhlGoyeMZmaqco5XIExNnyOZ2AAtraQ8iibWepo5t_hUY=) [Efficiency expert: 3 ways you’re sabotaging your team’s productivity]() [Efficiency expert: 3 ways you’re sabotaging your team’s productivity]() These time-sucking mistakes steal precious time from your colleagues, day-in and day-out. The good news is there is decisive action leaders can take to fix them.[Read More]() [Far-right fury over Trump’s indictment has shades of January 6]() [Far-right fury over Trump’s indictment has shades of January 6]() Stop the Steal organizer Ali Alexander tweeted: ‘New York has declared a civil war on the rest of us.’[Read More]() [This California lake has been dry for 25 years. Now, it’s back with a vengeance](=/NjEwLUxFRS04NzIAAAGK4Oz81DKe2nUq2iJ9T2YxatjFzEdhlGoyeMZmaqco5XIExNnyOZ2AAtraQ8iibWepo5t_hUY=) [This California lake has been dry for 25 years. Now, it’s back with a vengeance](=/NjEwLUxFRS04NzIAAAGK4Oz81DKe2nUq2iJ9T2YxatjFzEdhlGoyeMZmaqco5XIExNnyOZ2AAtraQ8iibWepo5t_hUY=) Tulare Lake was drained to make way for crops. But with a historically wet winter, it could flood the entire community.[Read More](=/NjEwLUxFRS04NzIAAAGK4Oz81DKe2nUq2iJ9T2YxatjFzEdhlGoyeMZmaqco5XIExNnyOZ2AAtraQ8iibWepo5t_hUY=) [How to handle tricky tactics during a job offer negotiation]() [How to handle tricky tactics during a job offer negotiation]() Settling on a salary (and work-related perks) can be tricky when the hiring manager has a lot of practice negotiating.[Read More]() Help Support Our Journalism [Join Fast Company Premium]() [View this newsletter online.]( [social-share-icon-facebook.png]() [social-share-icon-instagram.png]() [social-share-icon-twitter.png]() [social-share-icon-linkedin.png]() This email was sent to {EMAIL}. If you no longer wish to receive Top 10 Newsletter emails, [unsubscribe here](). To opt out of all Fast Company emails, [click here](). Visit our [Preference Center]() to manage your email preferences. 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