Universal Standard revolutionized plus-size fashion—now it wants to end it

August 9, 2018 Good morning! A full 68% of women wear size 14 and up. So why is it that most mainstream brands don't make clothes for plus-size women? Women in larger size ranges are stuck shopping from niche plus-size brands that often don't make the same trendy, well-tailored clothes that their friends who wear smaller sizes are buying. [I explore this question in a story I wrote for this month's magazine about the apparel startup Universal Standard](, whose founders have decided to throw out the fashion playbook and create sleek, high-quality clothing for women across the size spectrum, from 6 to 32. They have had to beg high-end factories to make clothes in larger sizes, and tackle industry prejudices head-on. But it's all been worth it, because women of all sizes have been flocking to Universal Standard, propelling its explosive growth. And perhaps more important, the brand has been helping to make the entire fashion industry more inclusive. —[Liz Segran]( [Universal Standard revolutionized plus-size fashion—now it wants to end it]( [Universal Standard revolutionized plus-size fashion—now it wants to end it]( The brand gained a cult following among plus-size shoppers. It’s now pushing into smaller sizes, upending the industry, and testing its fan base. [This new apartment building will pay you to ditch your car]( [This new apartment building will pay you to ditch your car]( In Miami, the developers of a new building are giving residents $100 per month to not use their parking space–and take the public transportation next door. [A hand gesture could be your next password]( [A hand gesture could be your next password]( The security system has to be robust enough to recognize slightly different speeds and shapes while still catching fraudulent attempts, researchers say. [And the Oscar goes to . . . shameless pandering to mass audiences]( [And the Oscar goes to . . . shameless pandering to mass audiences]( The people who run the Oscars make a populist appeal, and it is blowing up in their faces. [The quest to redesign NYC’s garbage cans]( [The quest to redesign NYC’s garbage cans]( Can a trash can change a city’s culture of waste? [7 ways to show emotional intelligence in a job interview]( [7 ways to show emotional intelligence in a job interview]( It’s one of the top job skills of the future, but how do you convey something intangible like EQ in a job interview? [How to salvage some productivity after a crappy morning]( [How to salvage some productivity after a crappy morning]( You look up and can’t believe it’s already lunchtime. You’ve accomplished exactly nothing. Here’s how you can recover. [Amphibio is a 3D-printed shirt that lets you breathe underwater]( [Amphibio is a 3D-printed shirt that lets you breathe underwater]( Gulp. [Researchers find security flaws in “smart city” technology]( [Researchers find security flaws in “smart city” technology]( IBM and Threatcare researchers say these bugs have been patched, but similar vulnerabilities could let hackers induce panic or cover up sabotage by tampering with sensors. Share This Newsletter Did someone forward you this email? Subscribe [here!]( Like this email? Consider signing up for our other newsletters [here](. Too many emails? Update your subscription preferences [here](. No longer want to receive this newsletter? Unsubscribe [here](. Mansueto Ventures, 7 World Trade Center, New York, NY 10007-2195