ET: October 10th 2023

[Exploding Topics Logo]( Presented by: [Exploding Topics Pro Logo]( Here’s this week’s list of rapidly trending topics, insights and analysis. Topic #1 Rug Tufting [Chart]( Rug tufting is a technique used to create rugs, tapestries, and other textiles. It involves using a special tool like a tufting gun or tufting needle to insert loops of yarn or other fibers into a base fabric (usually canvas or burlap material stretched over a frame). Growing interest in this practice is mainly driven by social media. Videos about rug tufting have amassed over 1.1 billion views on TikTok. Whereas there are over 131,000 posts with the hashtag #tuftedrug on Instagram. What's Next Rug tufting is part of the TikTok DIY meta trend. TikTok is becoming home to a massive DIY community. Here are a few TikTok-popular DIY trends: Amigurumi is a Japanese version of crocheting. The #amigurimi hashtag has over 3.3 billion views on TikTok. Resin art refers to the practice of creating art pieces using resin. Videos about resin art have over 18.8 billion views on the platform. Tie-dye is making a comeback as a way for members of Gen Z to upcycle apparel. TikTok videos about this technique have over 6.9 billion views. Topic #2 Sea Salt Spray [Chart]( Sea salt spray is a hair care product designed to add texture and volume to the hair, giving it a beachy, windswept look. It is typically made with sea salt, water, and other ingredients such as essential oils, vitamins, and minerals. Sea salt spray is also used for creating loose waves and adding texture to straight hair. OGX is an example of a DTC brand seeing growing demand for their sea salt spray. (Searches for “[OGX sea salt spray]( have grown by 100% over the past two years). OGX’s sea salt spray generates approximately $101K/month on Amazon. What's Next Sea salt spray is part of the Beachy Waves meta trend. Beachy waves is a hairstyle characterized by loose, textured, and tousled waves, similar to the natural waves often seen at the beach. A number of celebrities, like Jennifer Lopez and Zendaya, have been recently spotted with beachy waves, driving interest in this style. Beachy waves have become a mainstay on social media. The hashtag #beachwaves has over 796 million views on TikTok. Topic #3 AdsPower [Chart]( AdsPower is an anti detect browser. Its purpose is to hide a user's digital fingerprint, making it difficult for websites and services to identify and track them. Specifically, the browser is designed to allow users to log into multiple accounts on the same website simultaneously. Which is what has made it popular among people who manage multiple social media ad accounts, online stores, or other types of accounts that require unique logins. According to the startup, AdsPower has over 800,000 users. What's Next AdsPower is part of the Multi-Login Anti Detect Browser meta trend. Interest in anti-detect browsers is growing (searches for “[antidetect browser]( have increased by 5500% over the past 5 years). And browsers with multi-login capabilities are an emerging sector of this product category. These browsers work by creating a virtual environment for each account, allowing users to switch between accounts seamlessly without leaving any digital footprints. This way, users can log in to and manage multiple accounts on a single website or platform without being detected. [Octo]( and [Hidemyacc]( are examples of trending multi-login anti-detect browsers. Topic #4 Allulose [Chart]( Allulose is a natural sweetener that’s used as an alternative to cane sugar. The compound has a taste similar to normal sugar but is around 70% as sweet and has 10x fewer calories per serving. Consumers are increasingly turning to allulose because, unlike artificial sweeteners, it’s a natural compound found in figs, molasses and other foods. One highly-rated pack of allulose brings in around $23K/month on Amazon. What's Next Allulose is part of the New Sugar Alternatives meta trend. Approximately 72% of consumers say they are trying to reduce their sugar intake. Here are two examples of trending sugar alternatives: [Date syrup]( is a source of antioxidants, fiber, and vitamins, such as potassium, magnesium, and vitamin B6. It also has a lower glycemic index than table sugar. [Yacon syrup]( is a natural sweetener made from the roots of the yacon plant. One of the main health benefits of yacon syrup is that it contains a type of carbohydrate called fructooligosaccharides (FOS), which is not fully digested or absorbed by the body. “Exploding Topics Pro helps me identify trends that no one else is highlighting” [Josh Chapman headshot]( Exploding Topics Pro is the only product that identifies trends at least 12 months before they take off. Which is why 1,000+ VCs and entrepreneurs have signed up so far. Like Josh Chapman, Managing Partner at Konvoy Ventures. As a VC, Josh uses the product to “see around corners”. Which helps him identify underground startups and untapped markets. “Exploding Topics Pro helps me identify trends that no one else is highlighting. Which is extremely valuable to me as an investor.” The best part? You can try Exploding Topics Pro for just $1. So if you want to stay ahead of the curve, try Exploding Topics Pro today. [Try Exploding Topics Pro]( Exploding Topics 548 Market St. Suite 95149 San Francisco CA 94104-5401 USA [Unsubscribe]( | [Change Subscriber Options](