ET: August 15th 2023

[Exploding Topics Logo]( Presented by: [Exploding Topics Pro Logo]( Here’s this week’s list of rapidly trending topics, insights and analysis. Topic #1 Shilajit Powder [Chart]( Shilajit is a sticky resin extracted from rocks found in the Himalayas. Shilajit is rich in the antioxidant compound fulvic acid, which may help improve mental acuity and reduce stress. This supplement’s popularity has grown largely thanks to TikTok. In fact, videos about shilajit powder have over 4.3 billion views on the platform. One popular pack of shilajit powder generates approximately $7K/month on Amazon. What's Next Shilajit powder is part of the Stress Supplements meta trend. Approximately 25% of US adults say they are so stressed that they cannot function properly. Inflation (83%), crime (75%) and political climate (66%) are some of the most cited stressors. Which is why we’re seeing growing interest in natural products that provide stress relief. (Searches for “[stress relief supplements]( have increased by 60% over the past two years). According to Clear Cut analytics, sales of stress relief supplements are growing by 31% YoY. This makes stress relief the fastest-growing global food supplement category. Topic #2 AI Capability Control [Chart]( AI capability control refers to the management and regulation of AI systems. Specifically, the practice involves setting boundaries, limitations, and guidelines to ensure that AI operates safely, ethically, and responsibly. The rise of powerful generative AI tools like ChatGPT and Midjourney has led to growing concerns about the potential risks and unintended consequences of these systems. Which is why organizations are looking for ways to retain some sort of control over AI systems. What's Next AI capability control is part of the Ethics In AI meta trend. Search volume for “[ethics in AI]( has grown by 1400% over the past five years. The rise of ChatGPT has already raised several ethical concerns in terms of potentially replacing human workers across several industries. Even Google, whose LaMDA chatbot allegedly had similar functionality as ChatGPT, delayed launching this product due to ethical issues that might arise. Gartner places responsible AI, a form of ethics AI, in the innovation trigger of their “AI Hype Cycle”. This suggests that interest in responsible AI will continue to increase until it becomes mainstream in five to ten years. Topic #3 Fluted Panels [Chart]( Fluted panels are panels consisting of a series of carved vertical channels. They are often used for decorative purposes, specifically as wall decor. These panels imitate the look of natural wood. However, they are resistant to mold, water and termites. Fluted panels are emerging as a popular decorative choice for TV walls. (Searches for “[fluted panel TV wall]( have increased 6567% since 2020). This design trend has also become popular on social media. Videos about fluted TV walls have over 263 million views on TikTok. What's Next Fluted panels are part of the TikTok Interior Design meta trend. As with many other product categories, TikTok has also become a go-to marketing channel for interior design products. In fact, the hashtag #interiordesign has over 33.4 billion views, showing that there is a prominent interior design community on the platform. For example, mid-century modern is an interior design trend that has gone viral on TikTok. The hashtag for this design style has almost 930 million views. Another popular TikTok trend is the “cottage core” design. Videos featuring this design style have over 16.9 billion views on the platform. Topic #4 Rechargeable Light Bulb [Chart]( Rechargeable light bulbs are light bulbs (typically LED) that can be recharged and used multiple times. Demand for this product category is growing as a backup light source in case of a power outage. One popular set of rechargeable light bulbs brings in approximately $333K/month on Amazon. What's Next Rechargeable light bulbs are part of the Power Outage Electricity meta trend. Power outages are becoming more frequent in the United States. In fact, studies have shown that power outages have grown by 78% over the past ten years. And states like Texas, Michigan and California have seen even more power outages than the national average. Which is leading to increased demand for products that can be used during outages. Here are some examples: [Portable power stations]( are indoor battery-powered generators used to power various household devices. [Surge protectors]( protect electronic equipment from voltage spikes and electrical surges. [Hybrid inverters]( allow solar energy to be stored in batteries when excess power is generated by the solar panels. Topic #5 Hockey-stick Growth AI Startup (Exploding Topics Pro Only) [Chart]( Topic #6 New Product Category Gaining Traction (Exploding Topics Pro Only) [Chart]( Topic #7 AR Startup Taking Off (Exploding Topics Pro Only) [Chart]( Topic #8 Hot DTC Product Trend (Exploding Topics Pro Only) [Chart]( Topic #9 Exponential AI Tool (Exploding Topics Pro Only) [Chart]( Get access to 15k+ under-the-radar markets, products, and investment opportunities at least 6 months before anyone else. [Try Exploding Topics Pro]( Exploding Topics 548 Market St. Suite 95149 San Francisco CA 94104-5401 USA [Unsubscribe]( | [Change Subscriber Options](