ET: October 29th 2024

[Exploding Topics Logo]( Presented by: [Semrush Logo]( Here’s this week’s list of rapidly trending topics, insights and analysis. Topic #1 Data Storytelling ([trends]( [Chart]( Data storytelling is the process of communicating insights from data using narration and visualization. This approach is trending primarily because it makes it easier for businesses to act on complex information. Also, tools like Tableau and Yellowfin now have data storytelling features, which is further increasing interest in this approach. Interest in data storytelling is predicted to see significant future growth. According to Gartner, 75% of all data will be consumed through data storytelling by 2025. What's Next Data storytelling is part of the Wasted Data Utilization meta trend. Approximately 75% of the data that companies collect remains unused. Furthermore, 60% of investments in analytics capabilities go to waste because insights aren’t utilized properly. Which is why 93% of organizations indicate they plan to spend more to strengthen their data and analytics capabilities. This explains why approaches like [AI analytics]( and [data visualization]( are trending. Topic #2 Biotin Spray ([trends]( [Chart]( Biotin spray is a cosmetic product containing biotin, a water-soluble vitamin important for maintaining healthy skin, hair, and nails. Biotin sprays are typically applied to the top of the scalp daily. When used regularly, the product may promote hair growth and improve the overall strength and health of the hair. Biotin sprays have generated plenty of interest on social media. Top video results about this product have over 253K views on TikTok. One popular biotin spray generates approximately $23K/month on Amazon. What's Next Biotin sprays are part of the HairTok meta trend. The #hairtok hashtag has over 3.8M posts on the platform. And having a presence in this community has become a go-to marketing strategy for many DTC hair care companies. Here are a few examples of trending HairTok products: [Heatless curlers]( are rods that can curl straight hair without needing to use heat. Specifically, the hair is wrapped around the rod and fixed in place using clips and scrunchies, resulting in wavy hair once the rod is removed. [Rosemary oil]( is a liquid oil extracted from the rosemary plant. Thanks largely to TikTok (videos mentioning the product have over 205 million views on the platform), rosemary oil is becoming an increasingly popular method of treating hair loss. [Hair peptide serums]( are typically applied directly to the scalp and hair and can be used on a daily basis to help improve the look and feel of the hair. Topic #3 Embedded Insurance ([trends]( [Chart]( Embedded insurance is “any insurance that can be purchased within the commercial transaction of another product or service” according to Accenture. Embedded insurance in itself is not a new innovation. (In fact, one of the early use cases of embedded insurance was when people were offered life insurance when buying a plane ticket.) However, recent growing interest in this category is due to the fact that embedded insurance is being increasingly offered alongside Ecommerce purchases. (A concert ticket that offers an insurance policy for that concert is an example of web-enabled embedded insurance.) Several InsurTech startups are launching embedded insurance solutions, making it easy for online retailers to offer insurance on their products. [Zego]( [Element]( and [Cover Genius]( are examples of InsurTech startups operating in this space. Embedded insurance will become even more mainstream, considering that the market for this technology is forecasted to grow 6x by 2030. What's Next Embedded insurance is part of the Embedded Finance meta trend. Search volume for “[embedded finance]( has grown by 856% over the last 5 years. Some VCs describe embedded finance as essentially “making every company a fintech company.” [Highnote]( is an example of a trending startup offering embedded finance solutions. While [embedded investment]( and [embedded payments]( are examples of trending embedded finance tools. Embedded finance is on track to become a $7T industry by 2030. Topic #4 Scar Tape ([trends]( [Chart]( Scar tapes are chemical-free tapes for treating scar tissue that keep the skin tight and covered, which helps speed up recovery. Specifically, consumers are interested in scar tapes made of silicone. Searches for “[silicone scar tape]( have grown by 355% over the past 24 months. Importantly, silicone scar tape doesn’t pull or peel off skin when removed, making it pain-free. One particular box of scar tape generates approximately $130K/month on Amazon. What's Next Scar tapes are part of the MedicalTok meta trend. TikTok has become home to a massive online community dedicated to at-home medical care advice. In fact, approximately 20% of Americans consult TikTok before they talk to their doctor for health advice. And the hashtag #medicaltiktok has over 255K posts to date. Exploding Topics 548 Market St. Suite 95149 San Francisco CA 94104-5401 USA [Unsubscribe]( | [Change Subscriber Options](