ET: September 17th 2024

[Exploding Topics Logo]( Presented by: [Exploding Topics Pro Logo]( Here’s this week’s list of rapidly trending topics, insights and analysis. Topic #1 Kojic Acid Face Wash [Chart]( Kojic acid face wash is known for its skin brightening and lightening properties. (Kojic acid is a natural compound derived from fungi). Specifically, the product is often used to treat hyperpigmentation because it slows down melanin production. Interest in this product category is growing largely due to the DTC beauty brand, Derma. Searches for “[Derma kojic acid face wash]( have increased by 99x over the past two years. What's Next Kojic acid face wash is part of the Kojic Acid Skincare meta trend. Kojic acid is becoming an increasingly popular skincare ingredient because it can treat discoloration, hyperpigmentation, and uneven skin tone. Examples of trending products in this category include [kojic acid serums]( [kojic acid soap]( and [kojic acid toners](. Topic #2 Immersive Dining [Chart]( Immersive dining often incorporates elements of theater, art, and technology to create a multi-sensory experience for the diner. Immersive dining is growing in popularity primarily in tourist destinations, where people seek out novel dining and entertainment options. According to Yelp, immersive dining is one of the biggest dining trends happening right now. For example, Yelp searches for underwater restaurants and dinner theaters have grown by 263% and 109%, respectively, over the last 18 months. What's Next Immersive dining is part of the Immersive Experiences meta trend. Searches for “[immersive experiences]( have grown by 64% over the past 24 months. Immersive experiences have become more accessible, thanks to technologies like AR, VR, and projection mapping. [Immersive museums]( [immersive theaters]( and [immersive art installations]( are examples of trending immersive experiences. Topic #3 Sink Splash Guard [Chart]( Sink splash guards are protective barriers designed to prevent water, soap, food particles, or other liquids from splashing out of a sink and onto surrounding surfaces. They are typically installed on the edges of a sink, such as the back and sides. The product is trending largely thanks to TikTok. There are over 28 million videos about splash guards on TikTok. One extremely popular sink splash guard generates approximately $220K/month on Amazon. What's Next Sink splash guards are part of the #TikTokMadeMeBuyIt meta trend. TikTok has become a massive force in digital marketing—especially for DTC companies. There are over 716 million posts with the #TikTokMadeMeBuyIt hashtag. Here are a few TikTok-trending products: [Fluted cabinets]( feature vertical grooves on the surface of the cabinet doors or drawer fronts. [Grounding sheets]( are made with conductive materials (silver or carbon) woven into the fabric. [Rosemary water]( is becoming an increasingly popular product for hair growth. Topic #4 Cyber Threat Hunting [Chart]( Cyber threat hunting is a proactive cybersecurity practice designed to identify threats before they occur. Specifically, the approach involves actively searching for signs of malicious activity or potential security breaches within an organization's network. Approximately 85% of organizations say that cyber threat hunting has improved their overall security. And interest in cyber threat hunting will likely continue to increase, considering that 93% of organizations plan to increase investment in this practice. What's Next Cyber threat hunting is part of the Increased Cybersecurity Spending meta trend. Phishing attacks grew by 61% last year alone. And the cost of cybercrime is forecasted to reach $10.5T by 2025. Which is why 69% of companies plan to increase investment in their cybersecurity infrastructure. [Cybersecurity training]( [bootcamp]( [certification]( and [AI cybersecurity]( are all cybersecurity trends seeing increasing interest. Exploding Topics Pro Members Saw These Trends Over 12 Months Ago [Trend samples]( Exploding Topics Pro is the only product that identifies emerging trends at least 12 months before they take off. (And long before we share them anywhere else.) Whether you’re an investor in search of the next untapped investment opportunity. Or an entrepreneur looking for a new product to launch. Our trend platform will help you find exploding trends… before they go mainstream. So if you want to get ahead of the curve, try Exploding Topics Pro today. [Try Exploding Topics Pro]( Exploding Topics 548 Market St. Suite 95149 San Francisco CA 94104-5401 USA [Unsubscribe]( | [Change Subscriber Options](