ET: July 2nd 2024

[Exploding Topics Logo]( Presented by: [Exploding Topics Pro Logo]( Here’s this week’s list of rapidly trending topics, insights and analysis. Topic #1 Synthetic Data [Chart]( Synthetic Data is data that’s artificially generated using algorithms and statistical models. It’s made to mimic real-world data without revealing unique identifiers or compromising privacy. Oftentimes, it’s also less expensive than obtaining real data. Synthetic data has a variety of applications such as machine learning, product testing, and market research. Gartner predicts that 75% of businesses will be using generative AI to create synthetic data by 2026. (Search volume for “[synthetic data generation]( has nearly doubled in the past two years.) For example, AI can create synthetic personas for marketers to use to gain insights about their customers’ needs and preferences. The data from these AI personas are a 95% match to real customers. The market for synthetic data generation is predicted to grow at a CAGR of 36% through 2031 to land at $2.5B. What's Next Synthetic Data is part of the AI Privacy Concerns meta trend. Searches for “[AI privacy]( have increased by more than 733% in the past two years. Nearly 70% of consumers around the world are concerned about their online privacy. And nearly 60% of consumers say the use of AI in collecting and processing personal data is a significant threat to their privacy. More specifically, KPMG reports that 63% of people are concerned that generative AI could potentially expose their personal data via breaches or other unauthorized access. Synthetic data is the ideal solution for companies who want to train AI models while maintaining customer privacy. Topic #2 Coterie Diapers [Chart]( Coterie Diapers is a DTC baby diaper brand. What makes the startup unique is that diapers are made from apparel-grade fabric and a chlorine-free material. Company statistics show the diaper holds 130 grams more liquid and absorbs liquid 4x faster than other brands. Coterie’s website offers diaper subscription boxes that start at $90 per month—nearly 2x the cost of common diaper brands like Luvs. The diapers are also sold at high-end grocery stores like Whole Foods and Erewhon. The company is currently selling more than 70 million diapers per year, which lead to 180% YoY revenue growth last year. Coterie has also raised nearly $24M in VC funding. Several celebrity moms have endorsed the company including Karlie Kloss and Ashley Graham. What's Next Coterie Diapers are part of the Sustainable Baby Diapers meta trend. Global data shows that producing diapers requires 248M barrels of crude oil each year. And 300K diapers are sent to the landfill every minute. Surveys show that one-third of moms are now using natural, eco-friendly diapers. And the number of moms who have purchased these types of diapers in the past six months has increased by 56% since 2017. In addition, at least 12 new sustainable diaper brands have emerged in the market since 2020. Other trending eco-friendly diapers include [Millie Moon]( [Pura diapers]( and [Rascals diapers](. Topic #3 Hall Effect Joystick [Chart]( A Hall Effect Joystick is a gaming device that measures the movement of the stick with magnets and sensors. This is different from an analog joystick, which measures movement using physical contact between its components. The physical contact on analog joysticks causes the parts to degrade and can cause “stick drift,” unpredictable and incorrect movements of the joystick. Because hall effect joysticks don’t rely on physical connections, they last longer. They’re also more responsive and accurate in recording movement. There’s surging demand for products like “[hall effect xbox controllers]( which has garnered a 1,011% increase in search volume in the past two years. In addition, searches for one popular hall effect joystick, the “[8bitdo ultimate controller]( have jumped 890% in the past two years. What's Next Hall effect joysticks are part of the Speciality Gaming Devices meta trend. More than 78 million Americans play video games. And that number is predicted to grow to 90 million gamers by 2027. For individuals hoping to improve their performance, specialty accessories can make a significant difference. One popular gaming accessories company, Turtle Beach, predicts its 2024 revenue could top $380M. Here are a few additional gaming accessories that are trending right now: In an [OLED gaming monitor]( each pixel emits its own light, so users see brighter colors and darker blacks. [Gaming earbuds]( offer features like noise cancelation and low-latency connections to provide an immersive gaming experience. A [gaming sleeve]( is a compression garment that can reduce fatigue and increase the blood flow in the arm. Topic #4 75 Soft [Chart]( 75 Soft is a fitness and personal development challenge that’s less intense than the popular 75 Hard challenge. Although many people personalize the rules, the four basic criteria for the 75 Soft remain the same: eat healthy and limit alcohol, exercise 45 minutes daily, drink three liters of water each day, and read 10 pages of a book each day. And, do all of this for 75 days in a row. Stephen Gallagher, a fitness influencer on TikTok, is widely credited with creating the 75 Soft. His original post now has more than 2.5M views. There are now more than 52M TikTok posts related to the 75 Soft challenge. Some people have taken the “soft” adaptations of this challenge and amped them up just a bit to create the 75 Medium. Search volume for “[75 Medium challenge]( grew to its highest point ever in 2024 with nearly 13K monthly searches. What's Next 75 Soft is part of the Practical Fitness meta trend. People are turning to more practical ways of exercising as a way to set realistic goals, sustain momentum, and simplify their workout routines. One example of this trend is the popularity of running clubs. People are starting to run not just for the health benefits but for the community and social aspects as well. So many New Yorkers have taken up running that 95% of races sponsored by the New York Road Runners were sold out in 2023. In addition, many recent social media fitness trends have centered on one of the most practical forms of exercise: walking. Videos promoting the 12-3-30 treadmill workout and walking backward have millions of views on TikTok. Here are three additional practical fitness trends: [Rucking]( refers to walking while carrying weight in a backpack. Wrist weights like [Bala Bangles]( add a pound or two to the arms to give an added boost to a walking workout. People following the [30-30-30]( guidelines eat 30 grams of protein within 30 minutes after waking up and follow it with a 30-minute workout with low-to-moderate intensity. Topic #5 Hockey-stick Growth Startup (Exploding Topics Pro Only) [Chart]( Topic #6 Exploding Sports Product (Exploding Topics Pro Only) [Chart]( Topic #7 New AI Tech (Exploding Topics Pro Only) [Chart]( Topic #8 Product Category Taking Off (Exploding Topics Pro Only) [Chart]( Topic #9 Exponential DTC Brand (Exploding Topics Pro Only) [Chart]( Get access to 1.1M+ under-the-radar markets, products, and investment opportunities at least 12 months before anyone else. [Try Exploding Topics Pro]( Exploding Topics 548 Market St. Suite 95149 San Francisco CA 94104-5401 USA [Unsubscribe]( | [Change Subscriber Options](