ET: June 11th 2024

[Exploding Topics Logo]( Presented by: [Exploding Topics Pro Logo]( Here’s this week’s list of rapidly trending topics, insights and analysis. Topic #1 Cyber Threat Hunting [Chart]( Cyber threat hunting is a proactive cybersecurity practice designed to identify threats before they occur. Specifically, the approach involves actively searching for signs of malicious activity or potential security breaches within an organization's network. Approximately 85% of organizations say that cyber threat hunting has improved their overall security. And interest in cyber threat hunting will likely continue to increase, considering that 93% of organizations plan to increase investment in this practice. What's Next Cyber threat hunting is part of the Increased Cybersecurity Spending meta trend. Phishing attacks grew by 61% last year alone. And the cost of cybercrime is forecasted to reach $10.5T by 2025. Which is why 69% of companies plan to increase investment in their cybersecurity infrastructure. [Cybersecurity training]( [bootcamp]( [certification]( and [AI cybersecurity]( are all cybersecurity trends seeing increasing interest. Topic #2 Bonding Conditioner [Chart]( Bonding conditioners are formulated to repair and strengthen damaged hair. They often contain ingredients like keratin that help rebuild disulfide bonds. This helps improve the hair's texture, resilience, and overall appearance. The recent sharp increase in interest in this beauty product can be largely attributed to the DTC hair care brand, Redken. (Searches for “[Redken bonding conditioner]( have increased by 203% over the two past years). The brand’s bonding conditioner sells more than 18,000 units on Amazon each month. What's Next Bonding conditioners are part of the HairTok meta trend. The #hairtok hashtag has over 3 million posts on the platform. And having a presence in this community has become a go-to marketing strategy for many DTC hair care companies. Here are a few examples of trending HairTok products: [Nanoplastia hair treatment]( is a deep conditioning technique emerging as an alternative to keratin treatments. [Hair botox]( is a salon treatment designed to make the hair look fuller and smoother. [Rosemary oil]( is an increasingly popular natural method of preventing hair loss. Topic #3 Montessori Board [Chart]( Montessori boards are educational tools inspired by the Montessori method of learning. They feature a variety of sensory elements, such as latches, buttons, zippers, gears, locks, and knobs. Their design encourages independent play and exploration, allowing children to learn at their own pace and according to their interests. Interest in Montessori boards is growing as an increasing number of parents are raising their children based on Montessori education principles. One particular Montessori board brand has sold 2,000 units on Amazon over the last 30 days. What's Next Montessori boards are part of the Montessori Products meta trend. There are approximately 60,000 schools across the world that use the Montessori education method. Notably, more and more parents have started practicing Montessori at home. This is why interest in products compatible with the Montessori education method is growing. [Montessori tables]( [shelves]( [chairs]( and [beds]( are examples of trending Montessori products. Topic #4 Nut Milk Maker [Chart]( Nut milk makers produce plant milks from nuts, such as almonds, cashews, or hazelnuts. Users place raw nuts into the machine’s grinder. The machine then thoroughly grinds these ingredients, subsequently mixing them with water. One brand seeing growing demand for their nut milk maker is Nutr. Searches for “[Nutr milk maker]( have increased by 1500% over the past 24 months. A popular nut milk maker product generates approximately $64K/month on Amazon. What's Next Nut milk makers are part of the Plant Milk Maker meta trend. Plant milk makers are generally designed to be more versatile than nut milk makers. They can handle a variety of ingredients like nuts (i.e., almonds), grains (i.e., rice), and legumes (i.e., soybeans). They can produce different textures, from thick and creamy for nut milk to light and watery for grain milk. Searches for “[plant milk maker]( have increased by 4000% over the past five years. One highly-rated plant milk maker brings in approximately $51K/month on Amazon. Topic #5 Exponential Software Startup (Exploding Topics Pro Only) [Chart]( Topic #6 Exploding Eco Product (Exploding Topics Pro Only) [Chart]( Topic #7 Rapid-growth AI Platform (Exploding Topics Pro Only) [Chart]( Topic #8 Brand New Product Category (Exploding Topics Pro Only) [Chart]( Topic #9 Skyrocketing DTC Brand (Exploding Topics Pro Only) [Chart]( Get access to 1.1M+ under-the-radar markets, products, and investment opportunities at least 12 months before anyone else. [Try Exploding Topics Pro]( Exploding Topics 548 Market St. Suite 95149 San Francisco CA 94104-5401 USA [Unsubscribe]( | [Change Subscriber Options](