ET: May 21st 2024

[Exploding Topics Logo]( Presented by: [Exploding Topics Pro Logo]( Here’s this week’s list of rapidly trending topics, insights and analysis. Topic #1 Oil Pulling [Chart]( Oil pulling is an ancient Ayurvedic practice that involves swishing a tablespoon of oil in the mouth, similar to mouthwash. Several studies suggest that oil pulling can help reduce oral bacteria, gingivitis, and plaque. This practice is seeing growing interest on social media. The #oilpulling hashtag has more than 90,000 posts on Instagram and 34,400 on TikTok. GuruNada makes a popular brand of coconut-pulling oil. Their oil-pulling kit generates approximately $581K/month on Amazon. What's Next Oil pulling is part of the TikTok Health Trends meta trend. Approximately 20% of Americans consult TikTok for health advice. Here are a few examples of health trends seeing growth on the platform: [Quadrobics]( is an exercise where individuals move on all four limbs, imitating the movement of animals. [Grounding]( refers to the practice of making direct contact with the Earth's surface to transfer its electrical energy into the body. [Mouth tape]( is designed to minimize mouth breathing, reduce snoring, and improve sleep quality. Topic #2 Boucle Sofa [Chart]( Boucle sofas feature a looped or textured fabric upholstery and often have a chic, contemporary look. Growing interest in this furniture category can be mainly attributed to the fact that boucle fabric has a particularly “cozy” appearance. Making the product ideal for social media shots. In fact, searches for “[boucle furniture]( have increased by 8600% over the past five years. And this interest is spilling over to boucle sofas. What's Next Boucle sofas are part of the Boucle Fabric meta trend. Searches for “[boucle fabric]( have increased by 691% over the past five years. The hashtag #boucle has 31,000 posts on TikTok and over 291,000 posts on Instagram. [Boucle armchairs]( [boucle benches]( [boucle rugs]( and [boucle dog beds]( are trending products made with boucle fabric. Topic #3 Semantic Layer [Chart]( Semantic layers are business intelligence systems that provide a simplified view of complex data sources. Specifically, the system makes it easier for non-technical users to access and analyze big data. For example, a retail brand may have a large amount of data stored in a number of different inventory management systems. Without a semantic layer, a user would need to understand the underlying database structures, query languages, and system relationships in order to retrieve the desired information. With a semantic layer, non-technical users can navigate the data, select relevant dimensions and measures, apply filters, and generate reports. What's Next Semantic layers are part of the Self-Service BI meta trend. Self-service business intelligence (BI) refers to the ability of business users to access and analyze data to make informed decisions without relying on IT or data specialists. The volume of enterprise data has more than doubled over the past four years. And the number of jobs requiring data science skills will grow by 36% by 2031. Which is why businesses have started looking for ways to utilize their data without relying on data scientists. Self-service BI is emerging as a possible solution to this problem. Topic #4 Bacne Spray [Chart]( Bacne spray is a product specifically formulated to treat acne on the back. This spray typically contains ingredients (i.e., salicylic acid and benzoyl peroxide) that target acne-causing bacteria, reduce inflammation, and help clear clogged pores. Interest in this product category can be largely attributed to the brand Dermalogica. Dermalogica’s bacne spray brings in approximately $45.9K/month on Amazon. What's Next Bacne spray is part of the Specialty Sprays meta trend. Sprays are gaining popularity due to their convenience vs creams. Importantly, sprays can also be easily demoed on social media. And a growing number of startups are launching sprays containing unique ingredients. [Snail mucin sprays]( contain snail mucin (a slime-like bodily secretion produced by snails). [Sea salt sprays]( are designed to create texture and volume in the hair, giving it a beachy, windswept look. [Biotin sprays]( contain biotin, a water-soluble vitamin important for maintaining healthy skin, hair, and nails. Topic #5 Exploding DTC Product Category (Exploding Topics Pro Only) [Chart]( Topic #6 Emerging B2B AI Startup (Exploding Topics Pro Only) [Chart]( Topic #7 Trending Beauty Product (Exploding Topics Pro Only) [Chart]( Topic #8 Fast-Growing Supplement Category (Exploding Topics Pro Only) [Chart]( Topic #9 Trending Tech Startup (Exploding Topics Pro Only) [Chart]( Get access to 1.1M+ under-the-radar markets, products, and investment opportunities at least 12 months before anyone else. [Try Exploding Topics Pro]( Exploding Topics 548 Market St. Suite 95149 San Francisco CA 94104-5401 USA [Unsubscribe]( | [Change Subscriber Options](