Ethos brings iconic German brand MeisterSinger to India

The brand that's single handily commanded the attention of all watch enthusiasts in a fairly short time since it was founded. The king of single-hand watches is now in India, exclusively at Ethos. ETHOS BRINGS ACCLAIMED GERMAN WATCH BRAND MEISTERSINGER TO INDIA In the world of single-hand watches, Meistersinger is king. When was the last time you found yourself relying on that seconds hand to get an at-a-glance reading of the time? Sure, a smooth sweeping seconds hand can be beautiful to behold, but unless you work at NASA, you probably don't say things like, "Meet me at the launch pad at 10:35:45." For those of us that don't require such precision, and desire a measurement of time freed from the stresses of constant movement, there is MeisterSinger. In the world of the one-handed watch, Meistersinger is king. For a good few years now they have dominated the niche market of single-handed watches for those after a more relaxed approach to timekeeping. MeisterSinger takes time to celebrate the beauty of meaningful rituals. The Münster based, German brand is committed to the idea that good things take time and need to be approached with devotion. Meistersinger's history is brief, and, refreshingly, they have refused to inflict an invented one. The company was founded in 2001 by Manfred Brassler. He devised the brand after being inspired by historic single-hand watches, whose basic premise was to encapsulate the essence of timekeeping and not complicate the process. Interestingly, he founded Meistersinger as an alternative to wristwatches that showed time as something constantly racing along. MeisterSinger watches start at: ₹ 52,000 For more information or a special offer on MeisterSinger, please call [+91 8725028894](tel:08725028890) or [+91 8725028883.](tel:08725028893) [Discover MeisterSinger Watches]( What makes Meistersinger so special & how do they 'single-hand'edly dominate the value-driven & niche luxury watch segment _____ First of all, what are MeisterSinger watches about? Great quality, a pleasant design, interesting and reliable mechanical movements, and prices that are really acceptable. But what is the hallmark of the brand, the one thing that makes them really unique? Single-hand watches. This concept really makes them stand out from most of the other watchmakers that manufacture the usual, overseen 2 or 3-hand watches. MeisterSinger does something that's not so common in the watch industry: create interesting, well-thought-out designs that actually appeal to the customer's intelligence, instead of playing on their ignorance. The brand is pitched at a perfect price point for first-time watch owners or collectors alike and is now available in India exclusively at Ethos. MeisterSinger is known for their niche range of single-handed watches, that is, there is only one hand indicating the time on the dial. The brand successfully executes this concept by designing dials with an arithmetical, almost gauge-like rendition of hours and minutes. Their designs have two objectives in mind: focus and restraint, and the resultant watches are gorgeously well-executed and particularly rare. MeisterSinger watches start at: ₹ 52,000 For more information or a special offer, please call [+91 8725028894](tel:08725028890) or [+91 8725028883.](tel:08725028893) The single-hand watch - Its unique DNA and history _____ With its German roots, MeisterSinger has joined the league of brands that boast of exemplary watchmaking such as A. Lange & Söhne, Nomos Glashütte, Junghans and Sinn, to name a few. However, with their unusual and out of the box aesthetic ideals and technical sophistication, MeisterSinger watches stand out for all the right reasons. It'd be fair to tout MeisterSinger 'the king of single hand watches', as these watches exude a unique concept with tradition. Founder - Manfred Brassler, explains, "Till 1750, all the tower clocks and the initial, large pocket watches only had one hand. And of course, that’s how it all started. To leave out the minute hand, it really feels like an instrument. This is actually the basic idea to have a very simple character." In the 17 years since then, MeisterSinger has carved out a small but secure niche for itself by making a gradually growing family of watches based on a simple idea: telling time with only one hand. The Most Unique Design DNA MeisterSinger has a number of distinctive features that set it apart from other brands, however the iconic needle hand is a defining feature of a MeisterSinger watch. All watches from the German brand have a single hand and while there are variations to show the hours, whether in a window at 12 o'clock (Salhotra collection) or in the form of indexes, the single hour hand remains constant, and the hallmark of MeisterSinger watches. Meistersinger watches start at: ₹ 52,000 For more information or a special offer, please call [+91 8725028894](tel:08725028890) or [+91 8725028883.](tel:08725028893) The interesting story behind the MeisterSinger name and logo _____ The inspiration behind the brand name has an interesting story. Mesitersingers were civil poets and singers in the 15th and 16th century, who came together like a guild. The centres of the Meistersingers were Augsburg, Nuremberg, Strasbourg and Frankfurt. The story of a singing competition is told in Richard Wagner’s opera “The Meistersingers of Nuremberg”. The person who was best able to reach a new note was crowned as the Mesitersinger. Today, the name MeisterSinger also stands for a new tone in watch design. With only one hour hand, MeisterSinger watches give you a feeling of deceleration. Interestingly, even the logo above the name MeisterSinger - a fermata, stands for the brand's relaxed approach to time. It is the pause symbol in music notation. Meistersinger watches start at: ₹ 52,000 For more information or a special offer, please call [+91 8725028894](tel:08725028890) or [+91 8725028883.](tel:08725028893) Circularis Automatic _____ The Circularis Automatic is among the most prominent collections by MeisterSinger and is specifically curated for a relaxed perception of time. The hand and the line appliques are coated with superluminova, and the watch brings a new movement to a recognizable design courtesy the caliber MSA01 that sits inside. It is an automatic movement capable of supplying more than 120 hours of power reserve thanks to a large oscillating weight and a twin-barrel construction. The design of the dial is extremely modern, housed in a 43mm case which is an apt size for a dress watch. The dial offers just the time with a single hand, with a date aperture located at 6 o'clock. Details like the raised hour markers are impactful and pleasant. The highlight of the watch is the nuanced automatic rotor which has crescent-shaped cuts that are inspired by the brand's logo. Circularis collection starts at : ₹ 388,000 For more information or a special offer, please call [+91 8725028894](tel:08725028890) or [+91 8725028883.](tel:08725028893) Pangaea _____ Another bestseller from MeisterSinger, the Pangaea represents unpretentious elegance with the calming pace of a single-hand watch. Pangaea is the name given to the supercontinent when all continental plates were joined. The beautifully styled watches make this a truly unique collection that is bound to intrigue any watch collector, and the sheer range of styles mean that they have a timepiece to suit everyone. The dials in this collection come in three different colours (steel blue, ivory and sunburst blue). The watch straps compliment the dials perfectly. The 40mm stainless steel case size lends the watch simple elegance, and thanks to its flat case, the watch fits nicely under the cuff. The flat design accentuates the blue accents (on the ivory dial). Behind its face, the automatic movement guides you through each hour of the day. The inner beauty of the watch is visible through the see-through sapphire caseback. Pangaea collection starts at: ₹ 173,000 For more information or a special offer, please call [+91 8725028894](tel:08725028890) or [+91 8725028883.](tel:08725028893) No. 01 City Edition _____ 'Wear your hometown on your wrist' - This one's an exciting collection that's coming soon to India! Two versions will be available, one based on New Delhi and the other tailored around Mumbai. The City Edition watch is definitely one of the highlights by MeisterSinger. The collection captures the essence of cities around the world, by working with partners from those cities. ‘The result is 43 localised versions of this watch, from Berlin, Paris, and Jerusalem to New York, Tokyo, and Sydney’, which are showcased in the No. 01 series - a MeisterSinger classic. The City Edition offers a special highlight for every local patriot. The viewing window on the back shows the silhouettes of the 44 twin cities and mottos that define those cities like “The City that never sleeps” for New York or the defiant motto of Paris “Fluctuat nec mergitur”. A nice tribute and a discreet way to express your pride, without ostentatiously showing it on the dial of your watch, this collection is only available in very small limited quantities per city. The MeisterSinger No. 1 City Edition is based on the No. 01 which houses a 40mm stainless steel case and a hand-wound movement offering power reserve upto 42 hours. Each dial has a specific colour, unique to the “City Edition”, for example, a pleasant dark grey tone with a sunburst pattern for the New York one, with golden hour indexes and (of course) a single hand. Price on request For more information or a special offer, please call [+91 8725028894](tel:08725028890) or [+91 8725028883.](tel:08725028893) Meistersinger x Baselworld 2018 - Introducing the best launches of the year _____ At Baselworld 2018, team Ethos had a tête-à -tête with Manfred Brassler, who apart from being the founder is also an autodidact jeweller. The boss minced no words to explain the DNA of the brand, i.e. "to go back to the beginning of watchmaking, to make a very simple watch that has almost a feeling of an instrument of measurement." Brassler emphasised that MeisterSinger has single handily commanded the attention of all watch enthusiasts with the launch of its timepieces under four new collections - MeisterSinger Black Line, MeisterSinger Lunascope, MeisterSinger Metris and MeisterSinger Urban . Meistersinger watches start at: ₹ 52,000 For more information or a special offer, please call [+91 8725028894](tel:08725028890) or [+91 8725028883.](tel:08725028893) Best of Baselworld 2018: The Lunascope _____ The spotlight for the German brand this year at Baselworld was the introduction of its first astronomical watch, the Lunascope. The slender stainless steel case of the Pangaea family forms the ideal backdrop for an unusually large moon-phase display. The upper half of the dial features a dynamic cut in which the moon moves across a dark blue, starry background. The generous diameter of this timepiece allows a realistic depiction of even fine details of the moon’s surface. It's almost like looking up at the sky on a clear night! MRP: ₹ 259,000 For more information or a special offer, please call [+91 8725028894](tel:08725028890) or [+91 8725028883.](tel:08725028893) Best of Baselworld 2018: The Metris _____ With the Metris, MeisterSinger presents a new model that sticks with you wherever you go – because it is so robust, easy to read, and unassumingly fits in with any occasion. Its slender case, looks great when teamed with a striped sweater or under the cuff. The typical hallmarks of MeisterSinger watches, the needle-shaped single hand and the twin digits to mark the hours, are supplemented by a round, magnified date window in a 38 mm case and a waterproof textile strap. Metris collection starts at : ₹ 129,000 For more information or a special offer, please call [+91 8725028894](tel:08725028890) or [+91 8725028883.](tel:08725028893) Best of Baselworld 2018: The Black Line _____ The design principles of these timepieces are similar to those of historical instruments – with functional typography and double digits to indicate the hours. The four Black Line watches show that “instrumental” can also mean “very dramatic”, elegant and sporty. To achieve this effect, the cases of these four MeisterSinger classics are coated with jet-black carbon and then sandblasted to provide a matt finish. MRP: ₹ 475,000 For more information or a special offer, please call [+91 8725028894](tel:08725028890) or [+91 8725028883.](tel:08725028893) Best of Baselworld 2018: The Urban _____ The single-hand watch for newcomers! The Urban, the latest creation in MeisterSinger's collection, also features the typical hallmarks of a MeisterSinger – but in a variation that makes this new watch something completely unique and special. It has particularly large digits placed at 12, 03, 06, and 09 o’clock in striking typography and colour. The other hour markers are represented by small numbers and wedge-shaped indices that perfectly match the powerful shape of the single hand. A clear design that aptly matches the effortless outfit of the cosmopolitan global citizen, the streetscape of the modern city – and everyone who prefers simple elegance to complexity. MRP: ₹ 69,000 For more information or a special offer, please call [+91 8725028894](tel:08725028890) or [+91 8725028883.](tel:08725028893) [Call Our Luxury Consultant](tel:08725028894 ) Ethos Watch Boutiques is India's largest chain of luxury watch boutiques Our marketing office is located at 204-206, Second Floor Square One Mall District Centre Saket New Delhi Want to change how you receive these emails? You can [update your preferences]( or [unsubscribe from this list](