New watch alert: Pontos S Diver 2024 edition

Blending robust functionality with sleek city style Maurice Lacroix’s Pontos S Diver Gets An Urban Makeover Introducing two new iterations of Pontos S Diver in black and bronze—blending the functionality of a divers' watch with the versatility of an everyday watch Maurice Lacroix, a watchmaker synonymous with urban style, is pleased to unveil two new divers’ watches in black and bronze. This release adds to the brand’s 2013 Pontos S Diver, which made quite the splash back when it was released, and was followed up with limited-edition diver’s watches. Now, 11 years later, with the new Pontos S Diver, Maurice Lacroix’s dive watch seems to be here to stay, in a much-improved and more versatile rendition than its older sibling. As trends in watchmaking continue drifting toward casual, daily-wear designs, Maurice Lacroix has given their capable Pontos S Diver collection a stylish urban makeover for 2024 with two new models that combines classic diver heritage with a stylish and comfortable urban aesthetic. A brief history of the Pontos collection Since its debut in 2000, the Maurice Lacroix Pontos collection has become a staple in the watch world. A standout within the collection was the Pontos S Diver, originally released in 2013, the Pontos S Diver was a watch built for deep diving but was shelved in favor of the popular Aikon. Consumer demand kept the Pontos flame flickering. Maurice Lacroix reintroduced a refined version of Pontos S Diver last year. While maintaining the overall design of the original 2013 collection, the new Pontos S Diver became slightly smaller, from 43mm in 2013 to 42mm now with a slimmer case profile, opting for a fresh set of colours. More wearable, it retained solid diving capacity with a 300m water-resistance and got rid of the helium escape valve. The angled lugs are sleeker and the watch retains the nice, oversized crown at 2 o’clock for the inner bezel, with a coloured ring. These 2024 models cater to those who appreciate both the form of a classy urban watch and function of a sporty dive watch. MRP: ₹2,11,000 For more information, please call our Luxury Watch Helpline on [+918725028899 & +918725028882](tel:08725028899) [Click here to connect with us on WhatsApp]( From a dive watch to an everyday companion Pontos S Diver channels the spirit of vintage compressor-style dive watches with its distinctive dual-crown design. This unique configuration takes some getting used to compared to a standard external bezel, but the symmetry and balanced look on the wrist is undeniably cool. By broadening the scope of the tool watch concept beyond just dedicated diving duty, the brand makes a bold claim that watches like the urban-inspired Pontos S Diver are ready to transition from occasional sporting use to being legitimate everyday luxury companions. It's clever moves like these that help establish Maurice Lacroix as a real player in the luxury watch making. If the brand keeps churning out designs this stylish and versatile at attractive price points, there’s no doubt that more and more watch lovers will be lining up to answer that call. MRP: ₹2,52,000 For more information, please call our Luxury Watch Helpline on [+918725028899 & +918725028882](tel:08725028899) [Click here to connect with us on WhatsApp]( Vintage-Inspired Bronze Edition: limited to 888 pieces This timepiece features a grained black dial housed in a 42mm bronze case, inspired by a vintage colour palette. The hands and indexes are executed in 4N gold PVD to match the tones of bronze and all elements of the display are in rich beige-toned Super-LumiNova, a luminescent treatment that proves especially useful when the nightclub lights are turned to low. The case has a warm appearance and yet paradoxically, the watch looks eminently cool, and gold accents for the markers and hands provide lovely contrast against the earthy bronze case. Completing the vintage, urban style of this edition is a brown leather strap paired with a bronze pin buckle. This version of the Pontos S Diver promises to look über-chic on the wearer's wrist. MRP: ₹2,52,000 For more information, please call our Luxury Watch Helpline on [+918725028899 & +918725028882](tel:08725028899) [Click here to connect with us on WhatsApp]( Stealthy Black DLC Edition The Stealthy Black DLC timepiece by Maurice Lacroix is a special edition with a bold aesthetic. The sandblasted stainless-steel case in black DLC coating, offers a matte finish and superior scratch resistance. The dial plays on modern tones, combining a black-grained background with white and yellow accents. The markers and hands are blackened and filled with white SLN, save for the large minute hand that is bright yellow. This colour is also used on the seconds hand and the hour markers. The oversized 2-hour crown boasts a distinctive yellow ring for easy grip and adjustment. Blacking out the date wheel is a nice touch that completes the stealthy military styling. Further solidifying the brand identity, a rhodium M-logo and date sits prominently at 6. MRP: ₹2,11,000 For more information, please call our Luxury Watch Helpline on [+918725028899 & +918725028882](tel:08725028899) [Click here to connect with us on WhatsApp]( Sleek & Seaworthy: 300m water resistance with only 13mm thickness The case measures a very wearable 42mm and features sapphire crystal with anti-reflective coating and screw-down crowns, and is water resistant up to 300m. The automatic ML115 calibre provides reliable timekeeping with a 38-hour power reserve. The crown at two o’clock can be used to adjust the internal rotating dive bezel with a count-up scale marked with crisp Arabic numerals and markers to measure elapsed time spent underwater. This crown also has a gorgeous color-coordinating circlet, to ensure visibility underwater. The main time-setting crown, to also adjust the date, and to manually wind the movement if required, is at three o’clock. MRP: ₹2,11,000 For more information, please call our Luxury Watch Helpline on [+918725028899 & +918725028882](tel:08725028899) [Click here to connect with us on WhatsApp]( Easy Strap Exchange System The Easy Strap Exchange system provides a simple and quick means to change the look of a watch without the need for tools and is a feature available on all brand watches. Each model is equipped with the Maurice Lacroix Easy Strap Exchange System, a simple, user-friendly means of swapping the strap. Turn over the watch and you will see the M-branded catches. With just two clicks, the bracelet or strap can be removed and swapped for an alternative, delivering a wholly new look. Quite simply, with the Easy Strap Exchange system, Maurice Lacroix delivers an unprecedented level of versatility, allowing the wearer to effortlessly change the look of their watch. MRP: ₹2,11,000 For more information, please call our Luxury Watch Helpline on [+918725028899 & +918725028882](tel:08725028899) [Click here to connect with us on WhatsApp]( VIDEO: View the finer details of Maurice Lacroix Pontos S Diver [Discover all watches from Maurice Lacroix]( DOWNLOAD THE APP Unlock a new universe of time with the Ethos App. Enjoy our expert curation of luxury brands and keep up with the latest trends and releases from around the world. Ethos Watch Boutiques Global Gateway, Tower - A 1st Floor, MG Road Sikanderpur, Sector 26 Gurugram - 122002 India [www.ethoswatches.com]( [Follow Ethos On Instagram]( [Follow Ethos On Facebook]( [Follow Ethos On Twitter]( [Follow Ethos On Linkedin]( [Follow Ethos On Youtube]( [Unsubscribe](