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The Oris Aquis Date Gets An Update

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ethoswatches.com

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pranav@ethoswatches.com

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Thu, Jul 11, 2024 01:37 PM

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Features a revised silhouette and slimmer lugs The New, Redesigned Oris Aquis Date The brand's every

Features a revised silhouette and slimmer lugs The New, Redesigned Oris Aquis Date The brand's everyday watch receives a subtle, detail-driven redesign Launched in 2011, the Oris Aquis collection carries on the legacy of Oris's first diving watch introduced in 1965. The Aquis Date was designed as a muscular, water-resistant toolwatch. Appealing to divers and landlubbers alike, the Aquis is considered a solid, contemporary, performance and value-oriented model. With its uni-directional rotating bezel, screw-down crown, crown protectors, and impressive water resistance, it is a divers' watch category milestone. It takes a lot of thought and consideration to build a brand and product offering that will be distinctive, instantly recognisable, and a brand signature. Once that is achieved successfully, the objective is usually to retain those qualities even with the evolution of the product line. If too much changes too soon, the brand identity is lost and so is the signature. Yet, change must remain constant. Updates and upgrades are necessary for growth. Even bestselling products need it every now and then. This year, Oris delivers a modern take on the everyday tool watch with this sleek Aquis Date update. Crafted in stainless steel, it features thinner lugs, a streamlined bracelet, and updated hands and dials – a fine evolution for the brand's signature collection. The sleeker new Aquis The first thing you’ll notice in this update is the profile of the watch. It’s sleeker and slimmer than the Aquises that came before it. An extension of the slimmer case are the lugs that have been sculpted in accordance with the redesign, for a more ergonomic feel and added comfort. Aesthetics have also been a key factor in this redesign, with even the crown protectors reworked. The bracelet, which is now more tapered, lends the watch a streamlined look, though the central links are broader than before. MRP: Starting ₹2,20,000 For more information, please call our Luxury Watch Helpline on [+91 8725028881, +91 8725028882](tel:08725028882) [Click here to connect with us on WhatsApp]( New Aquis, same signature Crafted in stainless steel, the new models feature updated silhouette, slimmer lugs, revised hands and fonts on the dial, as well a more tapered stainless steel bracelet. Boasting 300m of water resistance and Super-LumiNova filled hands and indices, the new Aquis Date is perfect for diving, and is available in two sizes - 41.5mm and 43.5mm. These timepieces are powered by the high-quality Swiss Made automatic movement Calibre 733, charged by the motion of Oris’s signature Red Rotor, visible through the case back. Plus, a handy date window at six o'clock ensures you'll always be on time. One might wonder why the 43.5mm size was retained, if things were pared down for ergonomics and aesthetics, given that it’s quite a large size. It just goes to show that there is still a significant demand for a size as large as 43.5mm. With all the minutest details considered, Oris would certainly consider this as well. Ultimately, it comes down to not changing too much too soon. And the outcome is the renewed brand signature. It’s still the same, distinctive, instantly recognisable Aquis—only more refined and upgraded. MRP: Starting ₹2,20,000 For more information, please call our Luxury Watch Helpline on [+91 8725028881, +91 8725028882](tel:08725028882) [Click here to connect with us on WhatsApp]( Subtly refined dial and hands Re-sculpted and redesigned are the details of the dial as well. This includes the ‘shield-shaped’ applied hour markers and custom alpha-style hands, along with the typography of words and numbers on the dial, which will only be used for this collection. Adding to the cleaner, more integrated and streamlined look is the date disc, seen through the aperture at six o’clock, in the same hue as the dial. A joyful everyday toolwatch driven by the principles of contemporary refined luxury that delivers luxury performance and sophistication. The new collection follows in the footsteps of generations of toolwatches designed to be stylish, reliable, robust and high-performing, even deep underwater. As before, this new generation will bring numerous performance benefits to the wrists of watch lovers all over the world. MRP: Starting ₹2,20,000 For more information, please call our Luxury Watch Helpline on [+91 8725028881, +91 8725028882](tel:08725028882) [Click here to connect with us on WhatsApp]( Seamlessly detailed The new Aquis date takes a step up with a noticeable upgrade to the date window. This time, the date wheel itself cleverly matches the color of the watch dial, creating a cohesive and visually appealing look. This subtle detail eliminates the potential clash between the date window and the dial, making it easier to read the date at a glance. It's a small touch, but it elevates the overall design of the Aquis and demonstrates a keen eye for detail. MRP: Starting ₹2,20,000 For more information, please call our Luxury Watch Helpline on [+91 8725028881, +91 8725028882](tel:08725028882) [Click here to connect with us on WhatsApp]( Reliable movement All of this still runs on the same movements though—because why change the functioning machines if they’ve proven to be reliable. The new timepieces are equipped with the Sellita-sourced Calibre 733 movement. Oris’s co-CEO Rolf Studer once said, “We have sourced movements, which help in keeping the cost down, allowing these good-quality mechanical watches to remain accessible." The Oris 733 is an entirely reliable calibre that ticks at 4Hz and has a power reserve of 38 hours. It is charged by the motion of Oris's signature Red Rotor. Since 2002, the Red Rotor has been a registered trademark of Oris, which gives additional protection to prevent forgeries. This ingenious design ensures your watch keeps precise time without any manual winding required, offering a convenient and reliable timekeeping experience. MRP: Starting ₹2,20,000 For more information, please call our Luxury Watch Helpline on [+91 8725028881, +91 8725028882](tel:08725028882) [Click here to connect with us on WhatsApp]( Sustainable packaging The Oris Sustainable Watch Box marks the next big step in brand's ambitious Change for the Better campaign. The Watch Box is entirely made from cardboard and paper, more than half of which is recycled, with the remainder coming from FSC-certified sources. It reduces our consumption of plastic-related materials by more than 1.5 tonnes annually, equivalent to a weight reduction of 65 percent. The box also has a foldable construction, translating to a 54 percent volume reduction compared to our previous packaging. It’s a game-changer. MRP: Starting ₹2,20,000 For more information, please call our Luxury Watch Helpline on [+91 8725028881, +91 8725028882](tel:08725028882) [Click here to connect with us on WhatsApp]( [Discover all watches from Oris]( Download Our App Today Discover our expert curation of luxury brands and latest releases. Follow us to know about the latest launches, special offers and other giveaways. [Twitter]( [Facebook]( [Instagram]( [YouTube]( Ethos Watch Boutiques A chain of premium and luxury watch boutiques You are receiving this email because you signed up for communications on our website/at our store. Global Gateway, Tower-A 1st Floor, MG Road Sikanderpur, Sector 26 Gurugram - 122002 India [Unsubscribe](

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