Born to Dare: Tudor arrives at Ethos

A rich heritage and contemporary approach to time-telling Born To Dare: Tudor's invigorating collections now available at Ethos The brand's distinct identity as a luxury watchmaker is personified by its rich heritage and contemporary approach to time-telling. Swiss watchmaker Tudor has almost a century of uninterrupted watchmaking prowess, backing their formidable status as one of the top players in horology today. Everything about the brand exudes robustness and excellence; their shield logo, for example, is a symbol of the watches' reliability and precision. Tudor was founded by Hans Wilsdorf, the same man who created the iconic Rolex brand. One of their most precise and robust offerings—the fan favourite Black Bay—offers modern dive watches with 1950s aesthetics. The sporty collection also makes Tudor one of only two brands offering METAS-certified watches. The brand's diverse range of watches includes the Clair de Rose collection, with its iconic five-link steel 'beads of rice' bracelet, which emanates the elegance of the case's smooth curves and textured dials. The "1926" collection, commemorating the year Tudor was established, shines with its classical design codes. The 2023 GPHG awards marked a special moment in Tudor's history, as the Pelagos 39 became the brand's ninth watch to be awarded in an eleven-year period. Over time, the brand has developed it's own unique identity and, for generations of collectors, Tudor’s innovations hold an important—and readily available—place among their watches. Tudor - A force of its own In 1926, Swiss dealer and watchmaking brand Veuve de Philippe Hüther registered the trademark ‘The Tudor’ for businessman Hans Wilsdorf. Named for the royal family that ruled England—and more than half the world at one point—the brand’s logo was initially an elongated ‘T’ shielding the other letters. This changed to the English rose in 1947 when the brand was officially launched under Wilsdorf. The shield logo appeared in 1969, as a symbol of the watches’ solid reliability. Their ongoing campaign #BornToDare revels in how the brand has pushed the boundaries of watchmaking while staying true to their heritage, and this is embodied by the likes of David Beckham and Lady Gaga. Tudor’s journey thus far has been an admirable one, and one we can’t wait to watch unfold. MRP: ₹4,62,100 Shop online or call our Luxury Watch Helpline for more information on [+91 8725028899](tel:08725028899), [+91 8725028882](tel:08725028883) [Click here to connect with us on WhatsApp]( Tudor Black Bay Tudor’s Black Bay collection, launched in 2012, the first in a long line of ergonomic, legible, accurate and robust divers’ watches, it perfectly embodies the approach formulated by the American architect Louis Sullivan. Among the brand’s most admired collections today, the Black Bay line includes modern dive watches inspired by 1950s design codes. On the dials of these timepieces, distinctive hands, and a mix of dot, line and triangle indexes, filled with Super-LumiNova, give the Black Bay collection a minimal and functional aesthetic. Building on this collection, the brand introduced various sub-series featuring different case sizes and complications like the chronograph and GMT functions. MRP: ₹3,96,800 Shop online or call our Luxury Watch Helpline for more information on [+91 8725028899](tel:08725028899), [+91 8725028882](tel:08725028883) [Click here to connect with us on WhatsApp]( Tudor 1926 The "1926" collection, commemorating the year Tudor was established, shines with its classical design codes. In various sizes of 41mm, 39mm, 36mm, or 28mm, cases of the 1926 collection are made from 316L stainless steel, or steel and rose gold. Paired with a steel, or dual-toned bracelet with seven links, each a different size and finish, or a leather strap, the watches exemplify the brand’s heritage. Traditional looking domed dials in black, white, opaline, or silver, are decorated with an embossed pattern in the centre, while a smooth minute track on the periphery stands out. The timeless and elegant Tudor 1926 line captures the essence of the brand, reflecting a world of fine Swiss watchmaking where mechanical excellence goes hand-in-hand with enduring sophistication. MRP: ₹1,82,000 Shop online or call our Luxury Watch Helpline for more information on [+91 8725028899](tel:08725028899), [+91 8725028882](tel:08725028883) [Click here to connect with us on WhatsApp]( Tudor Royal A sport-chic timepiece with a notched bezel and integrated bracelet, the Tudor Royal collection was presented in 2020, although the name dates back to the 1950s. The case in 316L steel or yellow gold and steel, in four sizes, is paired with a matching, single or dual-toned, five-link bracelet that stands out for two slim polished links contrasting with three satin-brushed ones. Stately Roman numerals, combined with diamond indexes, against sunray-brushed dials in black, silver, salmon, brown, Champagne-colour, or blue enhance the elegance of the Royal timepiece. MRP: ₹2,19,400 Shop online or call our Luxury Watch Helpline for more information on [+91 8725028899](tel:08725028899), [+91 8725028882](tel:08725028883) [Click here to connect with us on WhatsApp]( Tudor Ranger Present-day Ranger watches uphold the principles of the 1952 Oyster Prince. The ‘Ranger’ name, however, was registered much earlier, in 1929, and while the collection received distinct identifiers only in the 1960s, the idea of it being a tool watch suited for extreme adventure has always remained. Sized at 39mm, the 316L steel case houses the COSC-certified in-house calibre MT5402, with a power reserve of approximately 70 hours. The brand’s English rose motif decorates the crown at three. The new Ranger model respects the aesthetic standards established in the course of its history, especially its dial with Arabic numerals at 3, 6, 9 and 12 o’clock, whilst incorporating new state-of-the-art technical elements, in particular a high-performance Manufacture Calibre and a Tudor “T-fit” clasp with rapid adjustment system. MRP: ₹2,89,400 Shop online or call our Luxury Watch Helpline for more information on [+91 8725028899](tel:08725028899), [+91 8725028882](tel:08725028883) [Click here to connect with us on WhatsApp]( Tudor Clair de Rose Among the newer collections by Tudor, the Clair de Rose line is named for the French phrase clair de lune, or moonlight, and the brand’s English rose logo that still decorates the crown on some Tudor timepieces. The collection was introduced in 2011 and was redesigned in 2017 to include cues from the brand’s Princess, Glamour, Royal, and Miss Tudor lines. Available in three sizes, 26mm, 30mm and 34mm, the curved steel case features a crown decorated with a carbochon. Dials feature a smooth track around the periphery for Roman numerals or diamond indexes, and a textured radial centre. The striking identifier of this collection is its five-link steel ‘beads of rice’ bracelet, which enhances the elegance of the case’s smooth curves, textured dial in blue or opaline, and sword hands. A feminine watch with a style that is at once delicate and bold, the Tudor Clair de Rose pays tribute to a variety of the brand’s historic timepieces. MRP: ₹2,38,100 Shop online or call our Luxury Watch Helpline for more information on [+91 8725028899](tel:08725028899), [+91 8725028882](tel:08725028883) [Click here to connect with us on WhatsApp]( Tudor Pelagos and military connection Naturally, the robust and water-resistant Tudor Submariners of the 1950s, 60s and 70s were extremely popular not just among enthusiasts but also among professional divers and military organisations around the world. The French Navy or the Marine Nationale Française, the US Navy and other military establishments included the Submariner in their equipment for divers. These issued dive watches went on to serve as crucial tools during underwater explorations. Modern-day Pelagos watches, introduced in 2012 and named in Greek for the sea, are a nod to the brand’s military connection, with robust 42mm cases in titanium, a ceramic bezel marked with a 60-minute dive scale, and a 200m water resistance rating. The Pelagos line features watches with a carbon composite case, and even those with chronograph functions. A grained dial centre, smooth flange housing the minute track, ‘snowflake’ hands, and square indexes are what set this collection apart. MRP: ₹4,10,700 Shop online or call our Luxury Watch Helpline for more information on [+91 8725028899](tel:08725028899), [+91 8725028882](tel:08725028883) [Click here to connect with us on WhatsApp]( [Explore the collection and shop online]( [Twitter]( [Facebook]( [Instagram]( [YouTube]( Ethos Watch Boutiques A chain of premium and luxury watch boutiques You are receiving this email because you signed up for communications on our website/at our store. Global Gateway, Tower-A 1st Floor, MG Road Sikanderpur, Sector 26 Gurugram - 122002 India [Unsubscribe](