4 truths about 2022 holiday shopping season 🛍️

Essence of Email Weekly‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌ Essence of Email Weekly Read in Browser Essence of Email Weekly Hello there, Looks like you may have missed last week's Essence of Email Weekly newsletter, so we wanted to send it to you in case it got lost in your inbox. Have a great day! EMAIL MARKETING One year later Source: Giphy The big picture: Validity recently released a new eBook, called “ What the heck is Mail Privacy Protection? The Impacts of MPP One Year Later” covering the changes that happened in a year since MPP’s launch, and what should marketers expect next. With the release of Apple’s new feature, the email marketing world was quite shocked last year and was forced to find other ways to deal with the inability to track open rates. Believe it or not, Mail Privacy Protection (MPP) isn’t as popular as we would expect among Apple users. Apple now has a 69% inbox rate, a 17% spam rate, and a 14% missing rate. On the other hand, Yahoo has an 85% inbox rate, with Hotmail at 80% , Gmail at 87% , and AOL at 85% . According to Validity, “Remember that MPP is an Apple Mail feature, not a mailbox provider-specific feature, and there are significant differences in adoption across mailbox providers. Apple domains like icloud.com , me.com , and mac.com show the highest adoption, while for Gmail and Outlook it’s much lower. This could be a demographics issue (Gmail users are generally younger than Yahoo Mail users). Or, could be related to technology (Microsoft and Gmail offer features that make it unnecessary to set up a mailbox with a third- party application like Apple Mail).” What can you read about in this eBook? A refresher course on what MPP is and how it works; Fresh data revealing how MPP is affecting open rates, inbox placement, subscriber complaints, and more; Tips and tools to help you mitigate MPP’s impacts and continue to drive solid email performance For more insights, download the eBook here. ECOMMERCE 4 truths about 2022 holiday shopping season Source: Giphy Zoom in: A couple of days ago, Amazon closed its second Prime Day of 2022, which was called Prime Day Early Access Sale . The CEO of Amazon Worldwide Stores called the event “a great kickoff to the holidays.” However, the event also revealed a couple of insights about how this holiday season will look like. Shopping starts early Gartner , a technological research and consulting firm, revealed that more than 20% of shoppers start their holiday shopping early in October now whereas only 16% shop throughout the year. The weekend before the second Prime Day (Oct 11–12), Salesforce found copycat sales events from other retailers, which resulted in the “halo effect.” The data shows that from October 6 till October 9, online sales outside Amazon rose by 10% in the U.S. However, they were “flat” during the event. Also, in the first 36 hours of Amazon’s event, there wasn’t any increase in the number of products sold across retailers, who “historically capitalize on Amazon’s Prime Day with their own deals.” This shows us that the shopping season is now extended and customers seek for best deals not just on the retailers’ “grand” events but throughout the whole quarter. Inflation is here to stay The biggest challenge this holiday season is definitely going to be inflation. Inflation is certainly one of the biggest concerns among customers. As a result, 30% of them are planning to spend less. Big discounts AND prices According to Salesforce, the average discount during this Prime Day event was more than 21% , which is considered to be the biggest discount that we’ve seen outside BFCM since the beginning of the pandemic. However, customers are also paying more for the products they are buying. The average price this Prime Day was 8% higher than the one in 2021 vs. 17% in 2020. Overstock Another trendy topic among retailers this year is going to be inventory abundance. Therefore, October sales serve as a way for retailers to get rid of overstock and optimize their warehouses before Black Friday. They also are able to see which deals work and which don’t so that they can optimize their inventory and deals before BFCM season. EMAIL DESIGN INSPO The power of Infographics Source: TheBetterCreative Don’t you just love when your product’s features are presented in a nice-looking, visual way in your email campaigns? We definitely do as well! In the email design that we are sharing above, The Better Creative designed a very interesting infographic below the campaign’s main product. It is eye-catching, complements the product’s imagery, and leads the reader’s eyes to the main CTA. Infographics can be used for different purposes, such as telling the brand’s story, showing the effectiveness of a product, or as in this case, showcasing the features of a certain product. They definitely empower the reader with information and are an amazing way to engage your subscribers even further. We wonder… how often do you use them while designing? 🤔 Source: TheBetterCreative EMAIL MARKETING SERVICES BOOK A CALL Copyright © 2022 Essence of Email Essence of Email, 26310 Bolton Trails Ln, Katy, Texas 77494, United States Unsubscribe