Essence of Email Weeklyââ
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 â Essence of Email Weekly Read in Browser Essence of Email Weekly Hello there, Looks like you may have missed last week's Essence of Email Weekly newsletter, so we wanted to send it to you in case it got lost in your inbox. Have a great day! CYBERSECURITY Klaviyoâs security incident Source: Giphy What is it all about? Last week, Klaviyo announced that there was some suspicious activity coming from one of their employeesâ accounts. It turned out that the employeeâs login had been compromised as a result of a phishing attack. The deets: A threat actor used the internal customer support tools to search mostly for crypto accounts. They also viewed list and segment information for 44 Klaviyo accounts and downloaded the same information from 38 of those accounts. The downloaded information consisted of names, email addresses, phone numbers, and âsome account-specific custom profile properties for profiles in those lists or segments.â Additionally, the hacker also downloaded 2 of Klaviyoâs internal lists used for product and marketing updates. However, information such as passwords, password hashes, or credit card numbers was not included. Klaviyo immediately revoked access for the compromised user and the hacker was removed from the system. Everyone affected in both cases was notified Also, Klaviyo notified law enforcement and immediately launched a cybersecurity investigation. âOur customers come first and we consider safeguarding data as one of our foundational responsibilities. We sincerely apologize that this happened,â Klaviyo states. If youâre interested in more details, check out Klaviyoâs official blog post. DIGITAL MARKETING Metaâs launching Advantage+ shopping campaigns Source: Giphy Rewind: In March , Meta unified all of its automated ad products under the term Meta Advantage , with the aim of making these products easier for brands to identify. Meta Advantage was divided in 2 silos: Advantage, a product that enables marketers to improve a specific aspect of manual campaign setup, and Advantage+, which are options that let marketers automate an entire campaign flow or an entire core step of manual campaign setup, such as placements or creative. Now, they are rolling out their Advantage+ shopping campaigns, which eliminate the time-consuming manual steps and allow marketers to automate up to 150 creative combinations simultaneously. âWe are bringing new tools starting next week to help every advertiser, make their lives easier, leverage the power of artificial intelligence and use automation,â said Nicola Mendelsohn, Metaâs Vice President of global business group. Starting August 15, these Advantage+ shopping campaigns will be available to eCommerce and retail marketers. The campaigns will give marketers the opportunity to use AI and new machine learning models to determine which creative is working for them and therefore, optimize their campaigns. This just shows us that AI continues to be one of Metaâs top priorities and also, a big investment area in the following years. EMAIL DESIGN INSPO Back-in-stock emails FTW Source: The Better Creative There isnât a single person on the planet who wants to see the message âSold outâ when they are ready to purchase their favorite product or the product theyâve been planning to buy. You canât always anticipate things like this but there is definitely one thing that you can do. And thatâs sending your subscribers an email when their selected product is back in stock! This email will definitely ignite interest, drive sales, and have a huge impact on your brand. The Better Creative described the importance of Back-in-Stock Emails in one of their latest blog posts and included some excellent examples that can get you inspired. Check them out! Source: The Better Creative EMAIL MARKETING SERVICES BOOK A CALL Copyright © 2022 Essence of Email Essence of Email, 26310 Bolton Trails Ln, Katy, Texas 77494, United States Unsubscribe