Instagram introduces product tagging for all U.S. users 📍

Essence of Email Weekly‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌ Essence of Email Weekly Read in Browser Essence of Email Weekly Hello there, Looks like you may have missed last week's Essence of Email Weekly newsletter, so we wanted to send it to you in case it got lost in your inbox. Have a great day! DIGITAL MARKETING Simon Data joins forces with Snowflake Source: Giphy The big picture: Simon Data, a customer data platform, is forming a partnership with Snowflake, a data cloud company. What does this mean for marketers? The goal of this partnership is to ease the pain points related to data collection, help marketers use the value of customer data, and boost omnichannel campaign performances. Simon Data believes that “soon cloud data warehouses will become the norm for managing the ever-increasing first-party customer data for businesses of all sizes.” According to Jason Davis, co-founder and CEO of Simon Data, “For the first time, marketers at businesses relying on Snowflake’s Data Cloud are able to seamlessly use data to build experiences in a single platform, and without support from their data or engineering teams, meaning they can build more personalized experiences faster than ever. Simon and Snowflake’s joint solutions bring the power of the modern data stack to business and marketing stakeholders. Together they eliminate the need for upstream custom data modeling, offer world-class security features, in addition to best-in-class, seamless data shares.” The benefits from this collaboration will include: Granularity for 1:1 marketing – This enables marketers to act on data at a high level of detail. Security – Simon Data uses security aspects of Snowflake, which are supported in native multi-cloud contexts. Data shares – The partnership enhances data integration to accelerate time-to-value. RETAIL MARKETING The rising popularity of BNPL Source: Giphy Rewind: During the pandemic, the possibility of “buy now, pay later” became immensely popular, but it was available mostly for online shoppers. According to a September report by Accenture, BNPL spending in the US has increased by 230% since the start of 2020. Zoom in: Now retailers are looking for ways to incorporate the same method of payment in their physical stores. Klarna, a company that offers direct payments, pay after delivery options, and installments plans, is working with brands like Macy’s, Lululemon, Sephora, and Forever 21 to boost in-store BNPL capabilities. On the other hand, Afterpay introduced its in-store option in fall 2020, and according to its VP of retail, Alex Fisher, “the company has incredible demand from retailers big and small given the importance of an omnichannel approach to both retailers and their customers.” During last year’s holiday season (from October 2, 2021 through December 27, 2021), in-store shopping with Afterpay grew 384% YoY. Black Friday alone saw a 442% hike. 73% of consumers said they want to be able to pay the same way in-store as they do online, according to a May Blackhawk Network report. Also, almost 22% said that the availability of BNPL would encourage them to shop in-store. “As our products become more and more available at different retailers, the behavior with which consumers start to use our products changes, and evolves from being this sort of irregular option that you use to just pay for something over time, to actually becoming the preferred payment method for customers,” said David Sykes, head of Klarna US. He also pointed out that having similar in-store and online experiences is valuable for the consumers. What about your brand? Are you thinking of offering this kind of payment option to your customers both online and in-store? 💰 SOCIAL COMMERCE Instagram enhances its eCommerce capabilities Source: Giphy What is it all about? Instagram announced that product tagging will be available for everyone in the US and it will also probably roll out globally in the next few months. Previously, it was only available for creators whereas now all U.S. users will be able to tag products from the businesses that are set up for Instagram Shopping. This new update will allow businesses to grow their audience on the platform and also, it will be easier for users to discover products from the people that they follow. Business owners will be able to review all tagged content in one place and they will receive a notification each time a user tags one of their products. They will also be able to control who tags their products by managing their product tag preferences in their settings What about the users? In order to see the option to tag the product, you’ll need to tag a brand first. Also, you will be able to tag more than one product in your post. According to the platform, “People come to Instagram to share and discover trends and inspiration. Product tagging will make it possible for anyone to support their favorite small businesses, share how they styled their looks along with the products they used and more.” In addition, Instagram says that 1.6 million people tag at least one brand on average each week on the app. They have been working hard the past few years to establish their eCommerce presence and if you remember, last year they introduced Instagram Drops, which give you the ability to discover, browse, and shop all the latest product launches as well as view the upcoming launches. For more deets, take a look at this article. EMAIL DESIGN INSPO We all need a good laugh Source: UplersEmail “ A day without laughter is a day wasted.” With April Fool’s Day coming soon, you can use the opportunity to put a smile on your subscribers’ faces. Humor breaks down walls, shows personality, and by using it in your campaigns, you show your brand’s human side. Walkee Paws decided to pull a prank on their subscribers in one of their emails and then confess the truth in the next one (scroll up ☝️). In addition to the light-hearted copy, they used adorable visuals, which add to the neat and easy-to-navigate design. This email will definitely grab your attention and convince you to make a purchase. You simply can’t resist it! Source: UplersEmail EMAIL MARKETING SERVICES BOOK A CALL Copyright © 2022 Essence of Email Essence of Email, 26310 Bolton Trails Ln, Katy, Texas 77494, United States Unsubscribe