Officially, The Best Colognes of 2024

Fragrances are funny; there are always trends, but they don’t necessarily adhere to a calendar the way fashion does. They just keep on coming, which is great news for frag heads like us, but can also be hard to keep up with. Then there are the flankers—fragrance speak for remixes of existing scents—that belong to larger fragrance groups, but serve to evolve the scent story in new ways. Between flankers and new releases, keeping up with newness in the fragrance world is almost a full time job. Luckily, it’s a full time job that we love to have. If you have trouble reading this message, view it in a [browser](.   [Esquire Add to Cart]( Welcome to Add to Cart, in which Esquire editors tell you about the clothes, shoes, watches, gear, gadgets, booze, and anything else we’re coveting right now. - The Editors at Esquire [The 14 Best New Colognes of 2024 (So Far)]( [The 14 Best New Colognes of 2024 (So Far)]( Fragrances are funny; there are always trends, but they don’t necessarily adhere to a calendar the way fashion does. They just keep on coming, which is great news for frag heads like us, but can also be hard to keep up with. Then there are the flankers—fragrance speak for remixes of existing scents—that belong to larger fragrance groups, but serve to evolve the scent story in new ways. Between flankers and new releases, keeping up with newness in the fragrance world is almost a full time job. Luckily, it’s a full time job that we love to have. [SHOP NOW]( [The 22 Best Swim Trunks for All Your Aquatic Adventures]( [The 22 Best Swim Trunks for All Your Aquatic Adventures]( The days are heating up, but these will keep you cool. [SHOP NOW]( [The Best Books of Summer 2024]( [The Best Books of Summer 2024]( From time travel to Hollywood to King Arthur, this summer’s best reads are a wild ride. [SHOP NOW]( [The 4 Best Smart Beds for the Most Personalized Sleep Possible]( [The 4 Best Smart Beds for the Most Personalized Sleep Possible]( From dual-side temperature controls to firmness adjsutability, nothing has gone harder on smart sleep than these mattresses. [SHOP NOW]( [The 4 Best Luggage Trackers for Travel]( [The 4 Best Luggage Trackers for Travel]( Here’s to, presumably, never losing your luggage again. [SHOP NOW]( [Image] [Image] [The Absolute Best Dress Socks I Own]( [The Absolute Best Dress Socks I Own]( When it comes to seemingly small decisions that can really screw up your whole day, choosing the wrong socks ranks way, way up there. I was forced to contend with this very reality yesterday, when the past-their-prime pair I pulled on before I left the house started slipping down my calves, gathering under my arches, and eventually bunching at the toes. It was unpleasant. And I know we've all been there. What I don't know is why I decided to opt for those blown-out socks when I have much better ones on hand. They're from the Danvers collection, by Pantherella. [SHOP NOW]( [Image] [LiveIntent Logo]( [AdChoices Logo]( [How satisfied are you with the content of this newsletter?]( Follow Us [Unsubscribe]( | [Privacy Notice]( | [CA Notice at Collection]( Esquire is a publication of Hearst Magazines. ©2024 Hearst Magazine Media, Inc. All Rights Reserved. This email was sent by Hearst Magazines, 300 West 57th Street, New York, NY 10019-3779