Google loses DoJ case: What this means for SEO?

Hello As you may have heard in the news, Google has lost a landmark case against the US government (Department of Justice, DoJ). In other words, justice and sound legal sense has prevailed with the judge saying that Google is a monopoly. In legal terms, Google has "violated Section 2 of the Sherman Act" (US antitrust/anti-monopoly laws) in "general search services" and "general search text advertising." This historic US ruling mirrors several [European Commission court rulings]( (Court of Justice of the European Union (CJEU)) against Google that have incurred "€8.25 billion euros in fines for Google last decade." The DoJ ruling confirms a lot of what we found out back in May, when 2,500+ internal documents relating to [Google Search’s Content Warehouse API]( which mirrors (or did, at the time of the leak), the Document AI Warehouse. Read on for details 👇 is a Monopoly: US DoJ Rules Against Google: What Does This Mean for SEO?]( Judge Mehta's [ruling statement said]( "Google’s monopoly in general search [is] remarkably durable," going from around 80% in 2009 to 90% in 2020." That monopoly is maintained through revenue advertising splits, as Google does with Apple for being the number 1 search option in Safari. Google shares 36% of ad revenue from Safari, resulting in the most recent revenue share in 2022 of $20 billion for the default position. As part of the evidence, Google was forced to admit that they worked out if they made their search product poorer, people would still stay with them. In every way, whether general search (GCE, SERPs, SEO) and advertising (Google Ads, etc.), Google holds the monopoly position. What does this mean for Search, Advertising, and SEO? Give our article a read: [Google is a Monopoly](. [Book a call]( or [contact us]( for a DFY SEO solution that will increase web traffic, search rankings, and sales leads. Tomas Tasic CEO, OutreachMama P.S. Excited to learn more or have questions? Hit reply – We're here to guide you to SEO success! [Enhance your content strategy with our comprehensive Topical Maps.]( [Learn More!]( Sent to . [Click here to unsubscribe]( OutreachMama LLC, 12333 Sowden Rd Ste B #33347, Houston, Texas 77080-2059, United States