Tech trends 2024; ‘Your devices are listening to you,’ says media group

Plus: Social media could be the key to connecting with baby boomers [Insider Intelligence]( [Emarketer Daily]([Emarketer Daily]( Charts. News. Analysis DECEMBER 18, 2023 | By Sara Lebow, Arielle Feger, Becky Schilling, and Meaghan Yuen Have you seen TikToks of mulch pups? The videos feature small dogs, “soilmaxxed to the highest potential.” If that doesn’t make any sense to you, congratulations, you’re probably not spending way too much time on TikTok. But if you’re curious about what it means to be “mulchmaxxing on microplastic 24/7,”[here’s an explainer](. Was this email forwarded to you? Sign up [here](. TOP STORY [5 tech trends and predictions for 2024]( 2023’s explosive adoption of AI will be felt in the year ahead, as the technology continues to make an impact on nearly everyone. On top of the AI revolution, immersive media will be made more accessible, connected cars will give rise to new media opportunities, and carbon-efficient advertising will gain priority. [Keep reading]( NEWS AND VIEWS [Cox Media Group claims it is listening to phones and smart speakers to target ads]( Our view: This kind of listening is something Apple and others have denied doing for years, so it’s jarring to see a company boast “active listening” as a feature. What may seem like good news for advertisers will most certainly get privacy backlash from consumers who feel spied on. [2023 saw a number of AI scandals, demonstrating the need for clearer guidelines for brands and publishers]( Our view: Recent developments highlight the delicate balance between harnessing AI's capabilities and respecting the principles of authenticity and trust, which are paramount in technology, journalism, and marketing. [In search of cash, studios send old shows back to Netflix]( Our view: Licensing deals with Netflix seemed to be slowing down a few years ago, as other companies created their own streaming platforms. But now that those companies need money to create new content, Netflix—and its advertisers—are reaping the benefits. ANALYSIS [Social media could be the key to connecting with baby boomers]( Marketers may be obsessed with reaching younger consumers, but that doesn’t mean that baby boomers aren’t worth their time. Next year, 11.3 million consumers ages 55 to 64 and 10.8 million consumers 65 and older will make a purchase via social media, per our forecast. Boomers are a valuable consumer base for marketers to target. Some 63% report having a credit card, per GWI’s Q2 2023 report. In addition, 39% have purchased a product or service online within the last week, and 30% are in a high income group. But despite their purchasing power, only 10% of boomers see themselves represented in advertising, according to the same report. Social media can help close that gap if marketers can identify how and where boomers like to spend their time (and money). [Keep reading]( THINGS TO KNOW ❌ [Adobe, Figma to terminate $20B deal over regulatory hurdles]( 🚦 [Why traffic declines despite solid rankings and what to do]( 🔎 [Google local search ranking algorithm strengthens ‘openness’ signal]( 🤖 [ChatGPT finally made it—The most downloaded apps in November]( PODCAST [Behind the Numbers: Around the World]( The international forecasts of past (2023), present (now), and future (2024). Tune in on [Apple Podcasts](, [Spotify](, [YouTube](, or wherever you listen to podcasts. [Follow us on Instagram.](Behind the Numbers is made possible by Affinity Solutions. [Listen in]( THE BIG QUESTION Get smart(phone): True or false? US in-app ad spend is more than twice as high as in-app purchase spend. [Get the answer]( Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2023 Insider Intelligence, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](