Why attention metrics matter; Ad market gains momentum

Plus: The Container Store’s digital approach to creating a ‘happy place’ for customers [Insider Intelligence]( [Emarketer Daily]([Emarketer Daily]( Charts. News. Analysis SEPTEMBER 27, 2023 | By Sara Lebow, Arielle Feger, and Becky Schiing Gen Z can’t get enough of [Adam Sandler](. The comedian has become a fashion icon for his oversized basketball shorts and sneakers. And the phrase “Adam Sandler Summer” has 2.6 billion views on TikTok. Can we expect an Adam Sandler autumn as well? Was this email forwarded to you? Sign up [here](. TOP STORY [Why attention metrics matter and three ways to measure them]( With attention metrics, advertisers can measure how long a person views an ad, what actions they took during that period of time, and how they felt or thought about it both while it was happening and after. To collect and measure consumer attention, marketers can use biometric data, attention-based data signals like dwell time or scroll speed, and cognitive or emotional feedback. [Keep reading]( NEWS AND VIEWS [US ad market posts first consecutive monthly gain since June 2022]( Our view: August’s YoY growth was modest, rising 1.2% over August 2022. But after several months of straight declines, the last two months’ growth is a good sign. [Microsoft Advertising Network for retail launches in the US]( Our view: Microsoft’s new network is designed to help retailers launch retail media programs, which can be a hefty lift. Microsoft says says its program can help retailers speed up the process and achieve profitability in less time. [LG and Samsung square off in the booming CTV ad market]( Our view: Connected TV (CTV) is shifting toward more interactive formats and precision targeting, as evidenced by recent efforts from Samsung Ads and LG Ad Solutions to improve ad experiences. ANALYSIS [The Container Store’s digital approach to creating a ‘happy place’ for customers]( “We all want to create that aura and the air of excitement so the customer across all channels can say, ‘It is indeed my happy place we’ve got here,’” Dhriti Saha, COO of The Container Store, said at eTail Boston. Most retailers are making customer experience a priority, but according to an April 2023 survey by SurveyMonkey, 32% of customer experience (CX) professionals cite implementing new CX tools as a top priority. Here’s how The Container Store is using digital tools to enhance its CX. [Keep reading]( THINGS TO KNOW 🤖 [Which AI tools are most useful to local SEO and marketing professionals?]( 🖊️ [The new WGA contract will change how Hollywood works]( 👻 [Snapchat funnels ad campaign tips into new desktop game]( 🎙️ [Google Podcasts to shut down in 2024 with listeners migrated to YouTube Music]( PODCAST [Behind the Number: Reimagining Retail]( The digitization of the store, which retailers are leading the charge, and who doesn't need to. Tune in on [Apple Podcasts](, [Spotify](, or wherever you listen to podcasts. [Follow us on Instagram.]( [Listen in]( THE BIG QUESTION App store: Do most US mobile app revenues come from in-app spend or in-app advertising? [Get the answer]( Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2023 Insider Intelligence, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](