TikTok tactic: Original music marketing; Most ChatGPT prompts for marketing, sales

Plus: The power of Amazon’s advertising [Insider Intelligence]( [Emarketer Daily]([Emarketer Daily]( Charts. News. Analysis AUGUST 31, 2023 | By Sara Lebow, Arielle Feger, and Becky Schilling If you’ve forgotten the bracelets emblazoned with WWJD (what would Jesus do), generative AI is here to help. There’s a new app, [Text With Jesus](, that allows you to “ask” Jesus just what exactly he would do. And if you want to shell out an extra $2.99 a month, you can also ask Satan, you know, just to get a little balance. Was this email forwarded to you? Sign up [here](. TOP STORY [How brands like e.l.f. Beauty and Taco Bell use original music marketing on TikTok]( Some 65% of TikTokers prefer content from brands that feature original sounds, according to 2021 MRC Data. TikTok sounds allow users to attach posts to songs and other audio which can then drive an association between the song and the brand. TikTok already has a [Commercial Music Library]( of royalty-free tracks, but brands can push social campaigns a step further by creating their own viral songs. E.l.f. Beauty was an early innovator in original music marketing with its [#eyeslipsface campaign]( back in 2019. Other brands have pushed this trend further since its inception. [Keep reading]( NEWS AND VIEWS [Typeface, GrowthLoop partner with Google Cloud on genAI marketing solution]( Our view: The tech can cut the time taken to build and launch creative campaigns down to days or even hours, according to the companies. This will free up teams to address more complex and creative projects. [The secrets behind Performance Max and Google’s Black Box]( Our view: Google’s algorithms work together in a symbiotic relationship that balances automation and transparency. Marketers must embrace the power of automation while maintaining an element of control and visibility. [Over a third of ChatGPT prompts are related to sales, marketing, or content]( Our view: Despite user sessions declining 29% since May, many professionals are still using ChatGPT to help them with their jobs. BY THE NUMBERS [The power of Amazon’s advertising: The retail media network pioneer maintains its dominance amid mounting competition]( Amazon Ads remains the torchbearer for the fast-growing retail media industry. Despite nearly every major retailer launching their own retail media network in recent years—with several beginning to scale—Amazon’s No. 1 position will be secure well into the future. - Amazon dominates retail media advertising. Amazon will capture 75.2% of the $45.15 billion US retail media advertising market this year, more than 10 times that of No. 2 Walmart Connect. - Amazon Ads is even closing the gap with Google and Meta. Amazon is expected to see its US ad revenues increase by $5.04 billion this year, more than that of Google and Meta combined ($3.34 billion). [Dive deeper]( THINGS TO KNOW 🎯 [Google pushes one-click target ROAS shopping campaigns setting]( 🗓️ [US, UK advertisers have used same ad approach for past 5 years]( ⚠️ [7 LinkedIn ad pitfalls: Where your B2B ad setup might stumble]( ✍️ [Google’s Duet AI can now write your emails for you]( 🚁 [Drone advertising coming to a sky near you]( PODCAST [Behind the Numbers: The Daily]( August’s great big monthly advertising, media, and retail quiz—Digital ad earnings, Disney’s plan for sports betting, and time spent with social. Tune in on [Apple Podcasts](, [Spotify](, or wherever you listen to podcasts. [Follow us on Instagram.]( “Behind the Numbers” is made possible by Awin. [Listen in]( THE BIG QUESTION Make the connection: What do the following four items have in common? A) TikTok B) Generative AI C) YouTube D) Connected TV [Get the answer]( Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2023 Insider Intelligence, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](