Apple, Google take different paths on personalization

Plus: How many people own crypto, Meta's ad revenues, and can DoorDash keep growing? May 16, 2022 [Apple, Google take different paths on personalization]( Google is offering consumers more personalized ad experiences, even as Apple tells advertisers that aiming for users who have opted out of tracking may actually offer better results. My Ad Center was unveiled Wednesday at Google I/O. It will provide Google users a more personalized ad experience across Google Search, YouTube, and other platforms. The new tool, expected late this year, will let users view the kind of ads they want to see. Meanwhile, at Apple:The consumer tech giant is saying that in some circumstances, aiming at consumers who don’t want to be personalized could, oddly enough, yield better results. But wait, there’s more: The average conversion rate for users who enable tailored advertisements and those who do not is in a statistical dead heat. [Read the full article.]( [Audience-first measurement drives better outcomes for everyone]( Audience-first media measurement counts the viewing habits of everybody, everywhere—as viewing habits evolve, and no matter which content comes out on top. Nielsen is accurate, equitable, and unbiased. [Get the facts about media measurement at Nielsen.com/getthefacts.]( ADVERTISEMENT [How the IAB is reimagining the future of digital viewership]( In analyzing the media landscape, the Interactive Advertising Bureau (IAB) is reimagining the future of digital viewership. In this Q&A, the IAB's Eric John, vice president, media center, discussed continuous growth in video advertising and connected TV, why the old model of a million-dollar TV commercial playing once everywhere is gone, and how to make creative work better.[Read this article, made possible by Nielsen.]( [The Daily: How many people own crypto, Meta's ad revenues, and can DoorDash keep growing?]( Analysts Whitney Birdsall and Nazmul Islam join host Marcus Johnson.["Behind the Numbers" is made possible by mParticle. Listen in.]( [How in-game advertisers can level up, according to gamers]( Gamers want to see creative ads that are seamlessly integrated into gameplay. Some 41% of US gamers ages 18 to 34 would like rewards for devoting time and attention to in-game ads. Meanwhile, 32% believe ads should never interrupt a hardcore gamer’s flow.[Go beyond the chart.]( [Advertisement][Advertisement] ©2022 Insider Intelligence, 11 Times Square, New York, NY 10036 eMarketer Daily is published by Insider Intelligence, Inc. Email sent to: {EMAIL} [Unsubscribe]( | [Change email address]( | [Update preferences]( | [Advertise]( | [Privacy Policy]( If you cannot view the HTML newsletter, please [read it in your browser here](.