Are algorithm-free feeds the future of social media?

November 16, 2021 /ODY3LVNMRy05MDEAAAGAyAuz-z4Ctkp1jRHNN_VsgTXK3aybNn_K43VhFEMv2ESh9DmkbSG7J98ebb4ZY1ieUQx6uw8= [Are algorithm-free feeds the future of social media?]() The news: A bipartisan group of US House lawmakers introduced the “Filter Bubble Transparency Act,” which could force social media platforms to allow users to use their services without algorithms that filter or prioritize the content users see. Why it’s worth watching: The bill, which is authored by three co-sponsors, Reps. David Cicilline (D-R.I.), Lori Trahan (D-Mass.), and Burgess Owens (R-Utah), joins [similar legislation]() proposed in the Senate, indicating lawmakers continue to have Big Tech in their sights. - Focus on social media’s use of algorithms has been front and center in Facebook whistleblower Frances Haugen’s testimonies—particularly on Facebook’s engagement-based algorithms, which have been deemed detrimental to teens’ mental health. - “Facebook and other dominant platforms manipulate their users through opaque algorithms that prioritize growth and profit over everything else,” Cicilline said in a statement. “And due to these platforms’ monopoly power and dominance, users are stuck with few alternatives to this exploitative business model, whether it is in their social media feed, on paid advertisements, or in their search results.” - “Consumers should have the option to engage with internet platforms without being manipulated by secret algorithms driven by user-specific data,” Rep. Ken Buck (R-Colo.) said in a statement to Ars Technica. Looking ahead: This could mean major changes for marketers who rely on current state algorithms to target consumers, as the altered social media feeds would require a full pivot of advertising strategy. Social media platforms like Facebook also argue that removing or tampering with these will result in poor user experience, though users already suspect these platforms may not have their best interests at heart. [Read the full article.]() [Need a Hand With SMS?](=/ODY3LVNMRy05MDEAAAGAyAuz-z4Ctkp1jRHNN_VsgTXK3aybNn_K43VhFEMv2ESh9DmkbSG7J98ebb4ZY1ieUQx6uw8=) Writing copy that sells can be tricky, but we’ve got you covered. Yotpo’s SMS Analyzer will help you write messages that engage subscribers every time. Test your text to get a personalized report with expert tips for turning SMS into your next top revenue channel. [Test your SMS](=/ODY3LVNMRy05MDEAAAGAyAuz-z4Ctkp1jRHNN_VsgTXK3aybNn_K43VhFEMv2ESh9DmkbSG7J98ebb4ZY1ieUQx6uw8=) /ODY3LVNMRy05MDEAAAGAyAuz-z4Ctkp1jRHNN_VsgTXK3aybNn_K43VhFEMv2ESh9DmkbSG7J98ebb4ZY1ieUQx6uw8= [How CPG brands can build always-on engagement]() Thanks in part to digitally-native brands, today’s consumers are setting higher expectations for the products they use every day. Sabrina McPherson, senior managing director, management consulting at Publicis Sapient, shares why consumers are judging brands against their last best experience, regardless of category, and more. [Watch this video, contributed and sponsored by Publicis Sapient.]() [chart-image]() [Webinar: Conquer Content Creation](=/ODY3LVNMRy05MDEAAAGAyAuz-z4Ctkp1jRHNN_VsgTXK3aybNn_K43VhFEMv2ESh9DmkbSG7J98ebb4ZY1ieUQx6uw8=) When it comes to sales content, more often than not, B2B marketers and sellers aren’t on the same page. Learn the primary reasons why sales and marketing alignment is so difficult and how collateral that sellers stand behind will improve ROI. Join this live eMarketer Tech-Talk Webinar, with presenting sponsor Allego. [Register Now](=/ODY3LVNMRy05MDEAAAGAyAuz-z4Ctkp1jRHNN_VsgTXK3aybNn_K43VhFEMv2ESh9DmkbSG7J98ebb4ZY1ieUQx6uw8=) /ODY3LVNMRy05MDEAAAGAyAuz-z4Ctkp1jRHNN_VsgTXK3aybNn_K43VhFEMv2ESh9DmkbSG7J98ebb4ZY1ieUQx6uw8= [Podcast: Amazon hits the brakes in Q3, Walmart's 'Text to Shop,' and Pinterest TV launches](/ODY3LVNMRy05MDEAAAGAyAuz-z4Ctkp1jRHNN_VsgTXK3aybNn_K43VhFEMv2ESh9DmkbSG7J98ebb4ZY1ieUQx6uw8=) On today's episode, we discuss the most interesting takeaways from Amazon's Q3 earnings, why the online store's sales hit the brakes, and how Amazon's ad business is coming along. We then talk about Walmart testing an SMS-assisted ecommerce tool called “Walmart Text to Shop,” how new brick-and-mortar stores might look different, and Pinterest's new shoppable live series called Pinterest TV. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Andrew Lipsman. ["Behind the Numbers" is made possible by Tinuiti. Listen in.](/ODY3LVNMRy05MDEAAAGAyAuz-z4Ctkp1jRHNN_VsgTXK3aybNn_K43VhFEMv2ESh9DmkbSG7J98ebb4ZY1ieUQx6uw8=) [chart-image](/ODY3LVNMRy05MDEAAAGAyAuz-z4Ctkp1jRHNN_VsgTXK3aybNn_K43VhFEMv2ESh9DmkbSG7J98ebb4ZY1ieUQx6uw8=) [These three companies will pocket 64.0% of all US digital ad spending in 2021](=/ODY3LVNMRy05MDEAAAGAyAuz-z4Ctkp1jRHNN_VsgTXK3aybNn_K43VhFEMv2ESh9DmkbSG7J98ebb4ZY1ieUQx6uw8=) The triopoly of Google, Facebook, and Amazon will rake in 64.0% of this year’s $211.20 billion in US digital ad spending, about the same share as 2020 and up 1 percentage point from 2019. [See the chart.](=/ODY3LVNMRy05MDEAAAGAyAuz-z4Ctkp1jRHNN_VsgTXK3aybNn_K43VhFEMv2ESh9DmkbSG7J98ebb4ZY1ieUQx6uw8=) [chart-image](=/ODY3LVNMRy05MDEAAAGAyAuz-z4Ctkp1jRHNN_VsgTXK3aybNn_K43VhFEMv2ESh9DmkbSG7J98ebb4ZY1ieUQx6uw8=) /ODY3LVNMRy05MDEAAAGAyAuz-z4Ctkp1jRHNN_VsgTXK3aybNn_K43VhFEMv2ESh9DmkbSG7J98ebb4ZY1ieUQx6uw8= ©2021 Insider Intelligence Inc. 11 Times Square, New York, NY 10036 eMarketer Daily is published by Insider Intelligence Inc. [Unsubscribe](/ODY3LVNMRy05MDEAAAGAyAuz-z4Ctkp1jRHNN_VsgTXK3aybNn_K43VhFEMv2ESh9DmkbSG7J98ebb4ZY1ieUQx6uw8=) | [Change email address](/ODY3LVNMRy05MDEAAAGAyAuz-z4Ctkp1jRHNN_VsgTXK3aybNn_K43VhFEMv2ESh9DmkbSG7J98ebb4ZY1ieUQx6uw8=) | [Update preferences](/ODY3LVNMRy05MDEAAAGAyAuz-z4Ctkp1jRHNN_VsgTXK3aybNn_K43VhFEMv2ESh9DmkbSG7J98ebb4ZY1ieUQx6uw8=) | [Advertise](=/ODY3LVNMRy05MDEAAAGAyAuz-z4Ctkp1jRHNN_VsgTXK3aybNn_K43VhFEMv2ESh9DmkbSG7J98ebb4ZY1ieUQx6uw8=) [Select "Research Submissions"](=/ODY3LVNMRy05MDEAAAGAyAuz-z4Ctkp1jRHNN_VsgTXK3aybNn_K43VhFEMv2ESh9DmkbSG7J98ebb4ZY1ieUQx6uw8=) for potential inclusion in the eMarketer Daily. If you cannot view the HTML newsletter, please [read it in your browser here](=/ODY3LVNMRy05MDEAAAGAyAuz-z4Ctkp1jRHNN_VsgTXK3aybNn_K43VhFEMv2ESh9DmkbSG7J98ebb4ZY1ieUQx6uw8=). =/ODY3LVNMRy05MDEAAAGAyAuz-z4Ctkp1jRHNN_VsgTXK3aybNn_K43VhFEMv2ESh9DmkbSG7J98ebb4ZY1ieUQx6uw8= =/ODY3LVNMRy05MDEAAAGAyAuz-z4Ctkp1jRHNN_VsgTXK3aybNn_K43VhFEMv2ESh9DmkbSG7J98ebb4ZY1ieUQx6uw8=