The competitive advantage of great CX; Audio advertising, the IAB Podcast Upfronts, moderating podcasts, and podcasts for kids

For many organizations, a major source of discussion lately has been customer experience (CX). April 13, 2021 [The competitive advantage of great CX; Audio advertising, the IAB Podcast Upfronts, moderating podcasts, and podcasts for kids](/ODY3LVNMRy05MDEAAAF8alAt_yowjtojSZ6SKSKgtGqiIu69IuyZy1ZAYEBmp22CIaQDUsjvqX3fAl3rcX_TGaC8Xmc=) For many organizations, a major source of discussion lately has been customer experience (CX). As we covered in our recent “Customer Experience 2021” report, companies have increasingly come to realize that superior CX leads to not only a competitive advantage, but better financial performance as well. A May 2020 study by Qualtrics XM Institute revealed that across a number of industries, the better a company’s CX, the higher the likelihood that US consumers will purchase more from the company. /ODY3LVNMRy05MDEAAAF8alAt_yowjtojSZ6SKSKgtGqiIu69IuyZy1ZAYEBmp22CIaQDUsjvqX3fAl3rcX_TGaC8Xmc= We recently spoke with Sarah Hodkinson, head of direct acquisition at NortonLifeLock, about the value of focusing on CX, why organizations find it so difficult to implement, and how to measure CX success. [Read the full interview.](/ODY3LVNMRy05MDEAAAF8alAt_yowjtojSZ6SKSKgtGqiIu69IuyZy1ZAYEBmp22CIaQDUsjvqX3fAl3rcX_TGaC8Xmc=) [6 Ecommerce Insights & Reports that Matter]() Sales trends. Cart activity. Ad performance. Online conversions. A/B testing. You’re probably drowning in data. But if you manage to gather, visualize and analyze all your ecommerce data in relevant reports, it becomes an unparalleled tool for growth. [Download Guide]() [Podcast: Audio advertising, the IAB Podcast Upfronts, moderating podcasts, and podcasts for kids](/ODY3LVNMRy05MDEAAAF8alAt_yowjtojSZ6SKSKgtGqiIu69IuyZy1ZAYEBmp22CIaQDUsjvqX3fAl3rcX_TGaC8Xmc=) On today's episode, we discuss some digital audio developments from Spotify and iHeartMedia, how podcast advertising can add value, in-car audio entertainment, and what the first flavor of advertising on social audio platforms will look like. We then talk about what to expect from this years' Interactive Advertising Bureau (IAB) Podcast Upfronts, how people are approaching podcast moderation, and the market for podcasts created for children. Tune in to the discussion with eMarketer forecasting analyst at Insider Intelligence Peter Vahle. ["Behind the Numbers" is made possible by Neustar. Listen in.](/ODY3LVNMRy05MDEAAAF8alAt_yowjtojSZ6SKSKgtGqiIu69IuyZy1ZAYEBmp22CIaQDUsjvqX3fAl3rcX_TGaC8Xmc=) [[Analyst Webinar] Where Should Brands Allocate Ad Budgets?]() Video continues to drive digital spending increases as marketers invest more of their budgets in video advertising. Learn the fastest-growing media channels and our latest ad spend outlook, including video, linear TV, and more. Join this eMarketer Analyst Webinar, made possible by PwC. [Register Now]() [[Analyst Webinar] Where should brands allocate ad budgets?](/ODY3LVNMRy05MDEAAAF8alAt_yowjtojSZ6SKSKgtGqiIu69IuyZy1ZAYEBmp22CIaQDUsjvqX3fAl3rcX_TGaC8Xmc=) Video continues to drive digital spending increases as marketers invest more of their budgets in video advertising. Learn the fastest-growing media channels and our latest ad spend outlook, including video, linear TV, and more. Join this eMarketer Analyst Webinar, made possible by PwC. [Register now.](/ODY3LVNMRy05MDEAAAF8alAt_yowjtojSZ6SKSKgtGqiIu69IuyZy1ZAYEBmp22CIaQDUsjvqX3fAl3rcX_TGaC8Xmc=) /ODY3LVNMRy05MDEAAAF8alAt_yowjtojSZ6SKSKgtGqiIu69IuyZy1ZAYEBmp22CIaQDUsjvqX3fAl3rcX_TGaC8Xmc= /ODY3LVNMRy05MDEAAAF8alAt_yowjtojSZ6SKSKgtGqiIu69IuyZy1ZAYEBmp22CIaQDUsjvqX3fAl3rcX_TGaC8Xmc= [Are Facebook users weary of the network's video capabilities?](=/ODY3LVNMRy05MDEAAAF8alAt_yowjtojSZ6SKSKgtGqiIu69IuyZy1ZAYEBmp22CIaQDUsjvqX3fAl3rcX_TGaC8Xmc=) Worldwide Q3 2020 data shows that Facebook Live and Watch have yet to garner mass user attention. [Read the article.](=/ODY3LVNMRy05MDEAAAF8alAt_yowjtojSZ6SKSKgtGqiIu69IuyZy1ZAYEBmp22CIaQDUsjvqX3fAl3rcX_TGaC8Xmc=) [chart-image](=/ODY3LVNMRy05MDEAAAF8alAt_yowjtojSZ6SKSKgtGqiIu69IuyZy1ZAYEBmp22CIaQDUsjvqX3fAl3rcX_TGaC8Xmc=) ©2021 Insider Intelligence Inc. 11 Times Square, New York, NY 10036 eMarketer Daily is published by Insider Intelligence Inc. 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