Week in Review: How Companies Can Set Employees Up for Work-from-Home Success; Social Media's COVID-19 Misinformation Fight

What companies can do to make sure that employees can transitioning to working from home is productive and seamless, and how COVID-19 is testing social media's ability to fight misinformation. March 22, 2020 [Week in Review: How Companies Can Set Employees Up for Work-from-Home Success; Social Media's COVID-19 Misinformation Fight](=/ga0ALMp0930oLG0DS002VRQ) As governments pass stringent social distancing restrictions and corporations request employees to work from home in order to mitigate the spread of the COVID-19 pandemic, business as usual is no longer usual. More than half (52.2%) of US business professionals surveyed by communication platform Fishbowl said their workplace has restricted travel or encouraged remote work due to the coronavirus. An industry breakdown found that travel and remote work policies varied across sectors: Within advertising, 63% noted a change in procedures, 59% in accounting, 51% in consulting and 46% in law. =/ga0ALMp0930oLG0DS002VRQ [Read the full article.](=/ga0ALMp0930oLG0DS002VRQ) [Consumers Will Share Their Data for Improved Experiences and Offers]( Brand trust is no longer just about the quality and functionality of products; brands now have an obligation to prove that they are gathering customer data wisely. Acxiom shares four ways for marketers to build data trust. [Read this article, contributed and sponsored by Acxiom.]( [How COVID-19 Is Testing Social Media’s Ability to Fight Misinformation](/ga0ALMp0930oLG0DS002VRQ) The wave of coronavirus (COVID-19)-related content has become a high-stakes test for social media platforms’ abilities to fight misinformation. False recommendations about how to avoid contracting the virus or what measures infected people should take to avoid spreading it have the potential to cause more sickness and death from a pandemic that has already taken thousands of lives worldwide. [Read the article.](/ga0ALMp0930oLG0DS002VRQ) [chart-image](/ga0ALMp0930oLG0DS002VRQ) [The Ad Platform: Can Political Advertisers Learn from D2C Brands?](/ga0ALMp0930oLG0DS002VRQ) eMarketer principal analyst Andrew Lipsman joins host Nicole Perrin to discuss the branding efforts—or lack thereof—of this year's presidential contenders and what the strategies of direct-to-consumer (D2C) marketers can teach politicians. Which politico is most like Dollar Shave Club, and whose brand is most similar to Untuckit? [Listen in.](/ga0ALMp0930oLG0DS002VRQ) [chart-image](/ga0ALMp0930oLG0DS002VRQ) [Why Tech Companies Can Regain Consumer Trust as Coronavirus Crisis Continues]( As the government continues to wrestle with the coronavirus pandemic, US consumers and news organizations have rediscovered one of the things that made social media so valuable: Democratizing information about a fast-moving global story brings to light important narratives that official sources may miss, ignore or suppress. [Read the article.]( [chart-image]( [COVID-19's Business and Consumer Impact in Europe](=/ga0ALMp0930oLG0DS002VRQ) eMarketer principal analyst Karin von Abrams and senior analyst Bill Fisher discuss Europe's response to the COVID-19 outbreak. How have governments reacted? Will this affect Brexit? They then talk about the UK's imminent digital tax, whether the Brits are ready for Disney+ and how not to do social media marketing. [Listen in.](=/ga0ALMp0930oLG0DS002VRQ) [chart-image](=/ga0ALMp0930oLG0DS002VRQ) [TikTok to Surpass 50 Million Users in US by 2021](=/ga0ALMp0930oLG0DS002VRQ) Since launching in the US in 2017, social video app TikTok has exploded in popularity. But after nearly doubling its US user base last year, growth for the Chinese-owned app will slow in the coming years as competition heats up and concerns grow among marketers. [Read the article.](=/ga0ALMp0930oLG0DS002VRQ) [chart-image](=/ga0ALMp0930oLG0DS002VRQ) [How COVID-19 Is Affecting the Media World: NBA Suspended, YouTube to Monetize Coronavirus Videos](=/ga0ALMp0930oLG0DS002VRQ) eMarketer principal analyst Nicole Perrin and vice president of content studio Paul Verna discuss the NBA suspending its season and YouTube monetizing COVID-19 videos. They then discuss the first retailer to use Amazon's "Just Walk Out" technology, if a lawsuit could derail Quibi's launch and Twitch partners with Comscore on measurement. [Listen in.](=/ga0ALMp0930oLG0DS002VRQ) [chart-image](=/ga0ALMp0930oLG0DS002VRQ) ©2020 eMarketer, Inc. 11 Times Square, New York, NY 10036 eMarketer Week in Review is published by eMarketer, Inc. [Unsubscribe](/ga0ALMp0930oLG0DS002VRQ) | [Change email address](/ga0ALMp0930oLG0DS002VRQ) | [Advertise](=/ga0ALMp0930oLG0DS002VRQ) [Select "Research Submissions"](=/ga0ALMp0930oLG0DS002VRQ) for potential inclusion in the eMarketer Daily. If you cannot view the HTML newsletter, please [read it in your browser here](. /ga0ALMp0930oLG0DS002VRQ =/ga0ALMp0930oLG0DS002VRQ =/ga0ALMp0930oLG0DS002VRQ