Local Ad Spending to Surpass $151 Billion in 2018

BIA/Kelsey expects US local ad spending will increase 5.2% next year, with the bulk of expenditures dedicated to traditional media. December 15, 2017 [Local Ad Spending to Surpass $151 Billion in 2018](   BIA/Kelsey expects US local ad spending will increase 5.2% next year, with the bulk of expenditures dedicated to traditional media. [Full Article]( [Ad Fraud: How trustworthy are your programmatic sellers?]( Pixalate’s monthly Seller Trust Indexes rank the overall quality of programmatic sellers across desktop, mobile, mobile app, video, and Connected TV/OTT. [Download the latest Programmatic Seller Trust Indexes now!]( [Listen In: Digital Coal in Our Stockings](   In the latest episode of "Behind the Numbers," we play Scrooge for the holidays, talking about aspects of digital life we could live without. [Listen to Podcast. Made Possible by Criteo.]( [chart-image] [How Leading MarTech Reports Make You A Stronger Marketer]( Analyst reports like the Forrester Wave™ offer more than a glimpse of top vendors - they cover key trends that can help you with your job. [Here are key lessons from three 2017 Forrester Wave™ reports.]( [Balancing Omnichannel Advertising with Individual Channel Considerations](=/tDGQ390lSA0p901MLL000FE)   Ivo Totev, CMO of SAP’s ERP solution, S/4HANA, discusses the challenges of delivering omnichannel digital advertising while still optimizing every channel. [Read Interview](=/tDGQ390lSA0p901MLL000FE)   An interview with:   Ivo Totev CMO, S4/HANA Cloud SAP [chart-image] [Data Feed](/tDGQ390lSA0p901MLL000FE)   [Net Neutrality Nixed:]( The US Federal Communications Commission (FCC) voted to end net neutrality regulations that prevented businesses from charging higher prices for better quality content and services delivered over the internet. The action will also end the designation of high-speed internet as a utility. The change was protested by consumer advocates and heralded by those opposed to government regulation. [Social Disconnect:]( A new report by Common Sense and SurveyMonkey polled parents and teens in the US about the use of social media. It found that more than half of parents thought they were well-versed in their teens' social media behavior, but only 30% of teens thought their parents were up to speed. In addition, more than one-quarter of parents said they used a tracking or other type of monitoring device to keep tabs on their teens' online behavior. [More Data](/tDGQ390lSA0p901MLL000FE) [eMarketer Roundup: Critical Challenges for 2018 – Download Now](=/tDGQ390lSA0p901MLL000FE)   Top marketing executives from around the world sit down with eMarketer co-founder Geoff Ramsey to discuss the critical challenges they face and what they’re doing to address them. eMarketer has curated this Roundup of exclusive interviews and key insights on topics from brand safety to millennials and more. [Receive My Copy](=/tDGQ390lSA0p901MLL000FE) ©2017 eMarketer, Inc. 11 Times Square, New York, NY 10036   eMarketer Daily is published by eMarketer, Inc. [Unsubscribe](/tDGQ390lSA0p901MLL000FE) | [Change email address](=/tDGQ390lSA0p901MLL000FE) | [Update preferences](/tDGQ390lSA0p901MLL000FE) | [Advertise](=/tDGQ390lSA0p901MLL000FE) [Select "Research Submissions"](=/tDGQ390lSA0p901MLL000FE) for potential inclusion in the eMarketer Daily. If you cannot view the HTML newsletter, please [read it in your browser here](. =/tDGQ390lSA0p901MLL000FE   =/tDGQ390lSA0p901MLL000FE