How Moat mastered the art of the ad tech pivot

Inside The New York Times' international programmatic strategy, Top publishing execs say interstitial ads are the worst user experience trade-off, ROI-focused ad buyers see progress on Snapchat's measurement shortcomings, [Digiday Daily] The founders of ad tech company Moat shifted its focus when its initial product floundered. Now, Moat is an [an ad measurement juggernaut]( that Oracle reportedly bought for more than $850 million. The New York Times is turning to programmatic advertising to support its expansion across Asia and Europe. Here's a look [inside its international programmatic strategy](. Digiday polled five anonymous top publishing execs on how they balance user experience with monetization needs. [Subscribe to Digiday+]( to learn the key takeaways. "It brings a level of instant credibility that Snapchat desperately needs." Advertisers are encouraged by Snapchat's adoption of a [marketing mix modeling program]( which will give marketers access to the third-party measurement data they have long desired. [From Glossy]( Alibaba, China's largest e-commerce platform, is trying to lure more luxury brands to open stores on Tmall, its business-to-customer marketplace for retailers, by launching a new luxury platform for them. Executives from Vice Media, Shake Shack, Samsung, Pernod Ricard and more are standing by to judge this year's Digiday Awards submissions, [so don't miss tonight's final deadline](.   [How Moat mastered the art of the ad tech pivot]( Ross Benes Moat became an ad measurement juggernaut after it adjusted its business model when its original idea didn't take off. [Inside The New York Times' international programmatic strategy]( Jessica Davies "We get that one size doesn't fit all; everything is customized and specific to client needs.” Advertisement   [The changing face of customer engagements]( Sponsored Content IBM The marketers' dream is finally being realized in a new wave of intelligent customer service. This guide lays out how cognitive analytics are bringing the power of analytics to everyone, how the hospitality industry is ahead of the game and what predictive AI means to the future of the industry and to your job. Sponsored by IBM. [Top publishing execs say interstitial ads are the worst user experience trade-off]( Brian Morrissey Digital media means user experience often is compromised for aggressive monetization tactics. We took a temperature check to find the biggest issues. [ROI-focused ad buyers see progress on Snapchat's measurement shortcomings]( Ilyse Liffreing New measurement partnerships could reinvigorate the platform. [Survey: Navigating the programmatic buying environment]( Sponsored Content RhythmOne As programmatic continues to fuel digital publishing, new challenges and opportunities arise in a rapidly evolving monetization game. From user experience and audience targeting to improving ad quality, what tactics have worked for you? What hasn't? Take a few minutes to complete the survey to get the full report and the chance to win a $500 gift card. Sponsored by RhythmOne. [Mastering identity mapping of the connected consumer]( Sponsored Content 4INFO This white paper offers a better understanding of the importance of identity mapping and how brands can implement it to improve their competitive trajectory. Sponsored by 4INFO. Advertisement     [Careers Title](   July 31, 2017 [SVP / VP of Media]( PMG Fort Worth, TX   July 31, 2017 [Senior Account Manager, Paid Social]( Elite SEM New York or Atlanta   July 27, 2017 [Social Media Producer – CNET]( CBS Interactive San Francisco, CA     [ALL CAREERS](     [Events Title]   January - December [2017 Calendar]( 2017   June 5, 2017 [Tearsheet Money Conference]( New York City   [Digiday Signal Awards](     [ALL EVENTS](     [Digiday]( 26 Mercer Street New York, NY, 10013 [Privacy Policy]( [Update Profile]( [Manage Subscriptions]( If you believe this has been sent to you in error, please safely [unsubscribe]( Did someone forward you this email? [You can subscribe for yourself here](. [View in your browser](