How wannabe Instagram influencers use bots to appear popular

Confessions of an ex-creative agency exec: 'Guys think they are already feminists', Vogue takes 'hub and spoke' approach to Snapchat editions in Europe, Amazon's fashion charm offensive moves to London Fashion Week, [Digiday Daily] Many agencies and marketing platforms like micro-influencers because they're considered more authentic than influencers with millions of followers. But micro-influencers on Instagram [are more likely to use bots]( to generate engagement. "The men were encouraged to challenge overtly, but when women did the same, they would fall off the career ladder." In the [latest installment of our Confessions series]( a former creative agency exec shares why she thinks young creative agencies have work to do from a gender equality standpoint. Vogue Paris and Vogue Britain have traditionally operated autonomously, but that's about to change: Conde Nast has created a [centralized Snapchat Discover team]( to work on Snapchat content for both publications. [From Glossy]( Amazon Fashion is teaming up with designer Nicola Formichetti during London Fashion Week in September. "We were considering partnering with [Amazon], but we felt like we were being bullied." At the Digiday Retail Summit, executives from retail startups and long-standing brands discussed [their biggest challenges]( including Amazon, internal roadblocks and customer acquisition. [This Thursday,]( executives from Time Inc., Edmunds and SapientRazorfish for a webinar panel to discuss the damaging creative and economic impact of ad-blocking software on the publishing and media industries. Sponsored by Instart Logic. Blair Hammond, head of global editorial at Reebok, is coming to the Digiday Content Marketing Summit in Vail, CO from August 14 - 16 to talk about how the sportswear brand is blending editorial and e-commerce to break through its customers' busy social feeds. [Find out about how to join us.](   [How wannabe Instagram influencers use bots to appear popular]( Yuyu Chen Many small influencers and businesses are using automation software to generate likes and comments in order to attract advertisers. [Confessions of an ex-creative agency exec: 'Guys think they are already feminists']( Lucinda Southern A former creative agency executive says young agencies are still far from enlightenment. Advertisement   [Webinar: The ad-blocker balancing act]( Sponsored Content Instart Logic With ad-blocker penetration approaching 25 percent in North American and 40 percent in Europe, restoring publisher rights and revenues has become a top of mind issue for most digital media and advertising executives. Join a panel of executives from leading publishers for an informative webinar. Sponsored by Instart Logic. [Vogue takes 'hub and spoke' approach to Snapchat editions in Europe]( Jessica Davies Conde Nast International has created a centralized Snapchat Discover team, which will collaborate with French and U.K. editorial teams in a way not previously tried, for Vogue Paris and Vogue Britain. [Amazon's fashion charm offensive moves to London Fashion Week]( Bethany Biron As Amazon Fashion continues to ingratiate itself with the global fashion industry, its European arm announced on Monday it will collaborate with London Fashion Week. [Disconnecting from display: Mobile apps need tailored quality solutions]( Sponsored Content OpenX For all that publishers have done to tailor their advertising game plans for mobile apps, it's shocking that many of them are still combatting in-app inventory quality issues with the same strategies they use in desktop advertising. Though brand safety, viewability and fraud are problematic for both desktop and mobile publishers, these problems materialize in different ways depending on the channel and app quality concerns need their own solutions. Sponsored content by Open X [Survey: Navigating the programmatic buying environment]( Sponsored Content RhythmOne As programmatic continues to fuel digital publishing, new challenges and opportunities arise in a rapidly evolving monetization game. From user experience and audience targeting to improving ad quality, what tactics have worked for you? What hasn't? Take a few minutes to complete the survey to get the full report and the chance to win a $500 gift card. Sponsored by RhythmOne. 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