Inside Time Inc.'s bumpy yearlong sales overhaul

Inside Hearst's turbulent quest to build a Snapchat brand, Unraveling header bidding’s problems with user data, Financial Times sales chief on ad fraud: 'There is no collective will', [get_the_title] One year in: Time Inc. ditched publishers for category-based sales, [but the transition's been bumpy](. [Life at Sweet has been anything but](. Hearst's social-only publication created in partnership with Snapchat Discover, has experienced a series of layoffs and a rapid turnover. Last summer, Digiday Media acquired Tradestreaming, a new vertical devoted to the big story of how finance was changing with the advent of digital and technology. Today, we're proud to announce a relaunch of our finance publication[as Tearsheet](. Financial Times sales chief on fighting ad fraud: "[There is no collective will]( . Although header bidding has been heralded for its ability to increase revenue for publishers, an overlooked downside is that [it can expose user data by allowing all bidders to access audience data]( In our latest Confession, [we speak to a person paid to leave positive Amazon product reviews](. Not all jobs in marketing are glamorous. Distributed media publisher [NowThis is getting into sports](. One problem: It isn't doing highlights because of rights issues.   [TLDR Title]   [Inside Time Inc.'s bumpy yearlong sales overhaul]( Lucia Moses The publisher’s shift from a title- to category-based sales approach last year was seen as necessary, but the transition has faced cultural and execution obstacles. [Inside Hearst's turbulent quest to build a Snapchat brand]( Jessica Schiffer Sweet, Hearst's social-only publication created in partnership with Snapchat Discover, has experienced a series of layoffs and a rapid turnover. Advertisement   [Measuring reader engagement using social media content]( Sponsored Content Crowdynews Learn how to maximize reader engagement by creating a social-rich environment on your website. Understand how to keep readers who arrive from social on the site longer, measure the effectiveness of these social efforts and realize an uptick of conversions. Sponsored content by Crowdynews. [Unraveling header bidding's problems with user data]( Ross Benes Header bidding can expose users by allowing all bidders to access audience information and making it easier for fraudsters to hide in the vast amount of data it creates. [Financial Times sales chief on ad fraud: 'There is no collective will']( Jessica Davies The FT recently made a public pledge to advertisers with a Commercial Charter, detailing standards on viewability, brand safety, pricing and non-human traffic. [A guide to moments-based marketing for a mobile-first world]( Sponsored Content Spotify Hearing is believing, especially on mobile. Audio ads are twice as likely to lift purchase intent and information intent than display ads. It’s time to get creative with audio and make an impact with your messages. Get the guide. Sponsored by Spotify. [Introducing Tearsheet, Digiday Media's finance brand]( Nick Friese Today, we're proud to announce a relaunch of our finance publication as Tearsheet. [Understanding fraud and inventory quality in programmatic]( Sponsored Content Yahoo Consumer-facing information technology grows and improves daily, giving brands new ways to capture the hearts and minds of connected consumers. On the flip side, these same developments open the door for fraudsters to become more sophisticated, offering new venues for defrauding advertisers of both meaningful views and funds. Stay up-to-date on programmatic advertising with this guide. Sponsored by BrightRoll. Advertisement     [Careers Title](   March 17, 2017 [Senior Vice President, Digital]( Edelman Chicago, IL   March 17, 2017 [Technology, Media and Telecom Expert, Media Sector]( The Boston Consulting Group New York, NY   March 17, 2017 [Sr. Manager, Media Planning & Buying – Paid Social, Mobile]( DraftKings New York, NY     [ALL CAREERS](     [Events Title]   Early deadline [Digiday Publishing Awards Europe]( March 17, 2017   Last chance deadline [Glossy Awards 2017]( March 17, 2017   Awards Gala [Digiday Publishing Awards]( March 23, 2017     [ALL EVENTS](     [Digiday]( 26 Mercer Street New York, NY, 10013 [Privacy Policy]( [Update Profile]( [Manage Subscriptions]( If you believe this has been sent to you in error, please safely [unsubscribe]( Did someone forward you this email? [You can subscribe for yourself here](. [View in your browser](