August top stories: Inside a viral meme, old media's "win-win" and more

Check out the best of August from Digiday [How Channel 4 News grew its monthly Facebook video views to 200 million] Channel 4 News has been gradually transitioning all its Facebook content to video in the last 18 months. The result? It has grown its Facebook video audience from 5 million to over 200 million views. [No agencies have this breadth of content': Inside Accenture's $600 million content business] It's no secret that consulting companies are becoming agencies, and Accenture is pushing the boundary even further. It opened a 10,000-square-foot content studio in Manhattan last month and plans to establish another six similar studios by the end of this year. [Sorry digital media kids, 'old media' is going to eat you] Turner, which led a $45 million investment in Refinery29, is the latest example of a media giant putting money behind a fast-growing digital publisher. For "old media," it's a win-win: They get to stay relevant among younger viewers on digital platforms, while simultaneously protecting their future. [There is now a conference for emojis] A multiday emoji conference put on by Emojination will bring together brands and policy experts. The idea is to open a discussion, according to organizer Jennifer 8. Lee. [Inside the making of an Olympics meme that was viewed 45 million times] This Simone Biles meme featuring the gymnast starting a tumble then heading up, up all the way into space has killed it on the internet. Created by Cycle, the meme is part of a series of content pieces the shop is making to prove its mettle. TOP PODCAST [360i's Bryan Wiener: Publishers should focus on doing what Google and Facebook don't do] Publishers often wring their hands over the growing power of Facebook and Google in the digital advertising market, but Bryan Wiener, CEO of digital agency 360i, believes that anxiety is misplaced. [Facebook] [Twitter] [LinkedIn] [Instagram] [YouTube] Know a friend interested? [Pass this message along]. Not what you're looking for? [Update your information]. Update your subscription preferences [here]. Digiday 26 Mercer Street New York, NY, 10013, US