plus, how to design your $1M+ offer suite âÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍ Before we get into today's email, my thoughts are with everyone in Florida and those dealing with natural disasters. If you'd rather not continue to receive the Offer Creation Series, you can [opt out here](). ___ First, let's recap: So far in this series, I've shared 1ï¸â£ how speed drives sales, 2ï¸â£ why relying on just one funnel or offer is risky, and 3ï¸â£ how $27 offers can become million-dollar earners when structured right. But thereâs another piece to the puzzle that ties all of these lessons together: Having a diverse suite of offers. ^ AKA having multiple offers at different price points. When you have this, youâre setting yourself up for consistent growth and daily sales. While I was away for 4 months on my mat leave, my business still generated $280,000. 2023: Checking in on my baby and my business... knowing sales were still flowing in. It wasnât because of one funnel or a single high-ticket offer... It was because I had an offer suite that worked together like a well-oiled machine. ð Hereâs why a diverse offer suite is a MUST, in my opinion: #1: Meet Your Audience Where They Are Not everyone is ready to jump into a $1,000+ program. Having offers at various price points lets people engage with you at the level that suits them now. This isnât just about being accessible; itâs about building trust and loyalty from day one. 2) Create a Clear Customer Journey Think of your offers as stepping stones â like this: ð Low-ticket offers (typically $27 to $97): Templates, short courses, or small product bundles. â Gives someone a taste of your teaching style. ðð Mid-tier offers: ($100 to $500): More comprehensive courses or coaching packages. â Shows them the full picture. ððð High-ticket offers ($1,000+): In-depth programs, 1:1 coaching, or premium products. â Takes them all the way (usually with the direct help from you). When you have a variety of offers, youâre guiding your audience step-by-step through a journey where they naturally want to level up. 3) Stabilize Your Income Banking on one product to sustain your business is a lil' risky. Multiple offers create consistent revenue streamsâso when one product experiences a lull, another can pick up the slack. How To Create a $27 Offer in 60 Mins Got 60 minutes? Thatâs all you need to whip up a low-ticket offer that can start generating sales today. (Disclaimer: it's not EASY, but it's possible!) Here's how to do it, step-by-step: 1ï¸â£ Pick a Micro Specific Problem Think about a common pain point your audience has that can be solved quickly (ex: âHow to plan the placement of your photo frames and shelves in your living room without looking clutteredâ or âA 30-min guide on calming a colicky babyâ). Focus on one specific issue so you can deliver a quick result. Hint: this planning and packaging is the most strategic step in the whole process. 2ï¸â£ Choose Your Format The quickest options are things like templates, checklists, or video walkthroughs. For example: record a quick tutorial using Loom, or compile a checklist in Google Docs â no fancy tools needed. 3ï¸â£ Add a Quick Bonuses To make it feel like a steal, throw in bonuses that relate to the main offer, like a cheat sheet or swipe file. Your bonuses should also help people overcome any objections they might be thinking, like: "Will I have time for this?" or "What if I'm just getting started?" 4ï¸â£ Set Up a Simple Checkout Page Use a tool like ConvertKit or ThriveCart to create a basic checkout page and connect it to your payment processor. This can be done in 15 to 20 minutes. 5ï¸â£ Announce It to Your Audience Share it with your email list or post it on social media. Donât overthink the copy; just let people know youâre offering a quick, affordable solution to their problem. Total Time: 1 Hour. Youâll have a new offer up and running that can start generating sales today â and it can serve as the entry point for customers who will be interested in your higher-ticket products down the road. But What If You Already Have Low-Ticket Offers? You might be thinking, "But Elise, Iâve got low-ticket offers alreadyâwhy do I need more?" The truth is itâs not just about having MORE offers; itâs about having the right offers that work together to lead customers seamlessly from one purchase to the next. Plus, markets change, and your offer suite should evolve to stay relevant. That's why on Monday, October 14th, Iâm launching a brand new program thatâs all about building a low-ticket offer that sells fast and scales smoothly. ð â[>> Get on the waitlist here (in just 1 click)](=). Hereâs why you'll need to be on the waitlist by Sunday night: â¡ï¸ Lowest Price Ever â Youâll get 50% off, but only if youâre on the waitlist. â¡ï¸ Free Bonuses â These will turn into paid order bumps after October 14th (a $97+ value). â¡ï¸ VIP Coaching Spots â First dibs on 1-on-1 coaching at a super low price. â¡ï¸ Exclusive Beta Access â Youâll get behind-the-scenes insights that wonât be shared publicly. If you're *remotely* interested in working with me to create a new offer, join the waitlist[âhere (in just 1 click)â](=). Tomorrow, Iâm sharing 8 ways you can optimize your current low-ticket offer (yes, I'm talking to YOU who already has one in your biz ð). ~ Elise â P.S. Remember, the goal isn't just to have a bunch of random offers. It's about creating a strategic ecosystem of products and offers. Curious about how to make this happen in your business? â[Get on the waitlist here](=) â it's how you'll stay in the loop and get the best deal. P.P.S. This is part 4 of 7 in my Offer Creation Series. Catch up here: - Part 1: [You're losing sales every day](=)â
- Part 2: [Why 1 offer isn't enough]()â
- Part 3: [How a $27 offer turns into 1M+](â If you wish to [unsubscribe](, you'll be removed from all mailings â including any paid programs you're a part of. If you want to opt out of a particular series, just hit reply and let me know. I'll take care of it for you personally. If you wish to update your subscriber preferences, click [here](. 10 Dundas St E, Toronto, ON M5B 1R7