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(but it's gotta be said)  â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â The other day I was scrolling the âgram and something caught my eye⦠it was a grainy video. Like â circa 2003 flip phone quality â grainy. But that wasnât the most shocking part of this little discovery... The brand that posted it was⦠[MARC JACOBS](=). =â My first thought was, âA luxury brand with a massive marketing budget posted THAT?!â ð¤ And my second thought was, âOh, of course.â In that split second between those thoughts, I realized what was going on here â Lo-Fi content. ð Lo-Fi content is intentionally scrappy content thatâs low budget and low production value, and itâs the new âit girlâ of Instagram content these days. Remember a few years ago when a perfectly curated feed of pretty Canva graphics was all the rage? ð =â Yeah, thatâs out now (sorry to be the bearer of bad news, if thatâs still your game plan! But your Instagram sales will thank me later ð). These days, a feed full of raw, off-the-cuff videos (that have questionable video quality) just scream âAUTHENTICâ â and Instagram swipers are eating it up. PS: this is a great trend to take advantage of as a business owner, because who else wants to spend $0 on making content for maximum exposure? ðââï¸ Lo-Fi videos are the simplest and fastest way to create content, AND get results. And the easiest type of Lo-Fi videos to make? ð¥ Drum roll please: B-Roll videos! (Hint: This ^ video style, plus automated DM messages, earned me $60 to $80k per month while I was on maternity leave.) And everything I had success with on my mat leave? ð² I put inside [Message Magic templates](, which give you everything you need to easily dive into the world of DM automations. These DM flows include the setup and copy youâll need to share your freebies, challenges, promotions, launches, sales, or capture emails from your followers⦠automatically. And if youâre feeling nervous about learning a new âtech toolâ? ð Iâve got you covered with an easy-peasy training on getting setup with DM automation, all inside my mini course, [Message Magic Templates](. (Itâs incredibly affordable today, and Iâm only adding to it more and more. Once youâre a member, you get all future updates â FOR FREE.) Get DM automation into your IG strategy today with the [Message Magic Templates](. ~ Elise P.S. Wondering what these templates are really like? Hereâs some [results from students](=). ð =â Try out the [Message Magic templates]( today! If you wish to [unsubscribe](, you'll be removed from all mailings â including any paid programs you're a part of. If you want to opt out of a particular series, just hit reply and let me know. I'll take care of it for you personally. If you wish to update your subscriber preferences, click [here](. 10 Dundas St E, Toronto, ON M5B 1R7
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