With real examples and exactly how to make them successful October 30, 2024 | [Read Online]( Double, double, toil and trouble; ROI burn and retention bubble⦠Good Hallowsâ Eve Eve and welcome to this spine-chilling edition of the eCom Email Marketer. Today Chase and I will be conjuring up some automation magic. From abandoned cart reminders thatâll bring sales back from the dead to eerie back-in-stock and bewitching birthday emailsâweâve got all the tricks for hauntingly good timing and messaging. But before we dive in, weâve got a few treats just for you. ðï¸ New Episode Alert! [SEGMENTATION Secrets to Reduce Churn & Skyrocket Sales]( In this NEW episode of Send It!, we dive into high-impact segmentation. Chase and I cover essential topics like behavioral, demographic, and psychographic segmentation; the RFM (Recency, Frequency, Monetary) model; and best practices for engaging high-value, at-risk, and inactive customers. Plus, youâll learn the most common segmentation pitfalls, how to enhance Customer Lifetime Value (CLTV), and drive revenue through personalized content and automated tools. And a major thank you to our sponsor [AppBrew](! Now, without further adieu, letâs send itâWatch the episode on [YouTube]( or listen in on [Spotify]( or [Apple](. ð¡Â Knowledge Drop of The Week BFCM is creeping up fast and Chase has some killer tips on how to conjure up maximum revenue from your email strategy. Trust usâthis thread is packed with insights you wonât want to miss. ð [tw profile: Chase Dimond | Email Marketing Nerd ð§] Chase Dimond | Email Marketing Nerd ð§ @ecomchasedimond [tw] Did you know: In 32 days, youâre either about to make the most money youâve ever made, or lose the most money youâve ever lost⦠And it all depends on what you take from this thread. 4:28 PM ⢠Oct 28, 2024 56 Likes 15 Retweets 11 Replies Enough small talkâlight your jack-oâ-lantern and circle up because today weâre conjuring powerful automations to spark engagement and boost revenue. ð The 6 Most Effective Automations to Drive Engagement & Revenue Automation is a retention marketers best friend. Whether youâre welcoming new subscribers, re-engaging quiet ones, or thanking a customer post-purchaseâitâs the easiest way to stay connected in a personalized, timely manner. Weâve got six of our favorite automated emails here for you and weâre going to dive into what exactly makes them so successful. 1. Abandoned Cart Emails An abandoned cart email is triggered when a customer adds items to their shopping cart but doesnât complete the purchase. These emails serve as a gentle nudge, reminding customers of the products they left behind and encouraging them to complete their purchase. Because of that, they are highly effective at recovering potential lost sales. Here are a few ways you could play them out: - The Personalized Approach: Subject: âDonât forget about your cart, [Name]!â
Body: âHi [Name], it looks like you left these items in your cart. Have no fear, we saved them for you. Click through to complete your purchase!â - The Urgent Approach:
Subject: âYour cart is almost empty!â
Body: âHey [Name], youâre running out of time to take advantage of 10% off! Complete your purchase before itâs gone for good.â - The Product Rec Approach: Subject: These would look good on you, [Name] Body: â[Name], you have great taste. We noticed a few items left in your cart and thought these would pair well together. Check out now and score 10% off!â Standard parameters for your abandoned cart emails should fall within 3-4 hours after a shopper leaves items in their cart without completing the purchase. 2. Recommendation Emails Recommendation emails are sent after a customer interacts with your website or makes a purchase. These emails suggest products that complement their previous purchases, increasing the chances of repeat sales and upselling. Example: - Subject: âAll new just for you, [Name]â
Body: âSince you purchased [Product], we thought youâd love these items as well. Enjoy 10% off when you complete your order today.â You can use recommendation emails when: - A customer makes a purchase or visits a specific product page. - You want to re-engage customers with tailored product suggestions. 3. Back-in-Stock Emails Back-in-stock emails notify customers when a previously unavailable product is back. This automated email builds excitement and encourages quick action from customers who were interested in the product when it sold out. Example: - Subject: âYour favorite item is back in stock!â
Body: â[Name], the [Product] you wanted is available again! Donât miss outâgrab it before itâs gone!â This is another great place for recommendations. Include best sellers or products that compliment the back in stock product. 4. Welcome Emails Welcome emails are triggered when someone joins your email list or creates an account on your site. They help make a great first impression and set the tone for your ongoing relationship with the customer. Examples: - The Simple Approach:
Subject: âWelcome to [Brand]!â
Body: âHi [Name], weâre thrilled to have you with us! Explore our best-selling products and let us know if you have any questions.â - The Thank You Approach Subject: âYouâve joined the [Brand] familyâ Body: âThank you for your purchase, [Name]! Weâre stoked to have you join our community. [Insert Brand Mission]. [Add push for loyalty or social media following].â Use welcome emails when: - A new subscriber joins your email list - New subscriber makes a first purchase 5. Feedback Emails Feedback emails are automatically sent after a purchase or customer service interaction, helping you gather valuable insights. These emails show customers that their opinions matter and help improve your products or services. Example: - The Simple Ask Approach Subject: âWe value your feedback!â
Body: âHi [Name], we hope youâre loving your [Product]. Weâd love to hear your thoughts â take a moment to share your feedback and help us improve!â - The Ethical Bribe Approach Subject: âPenny for your thoughts, [Name]?â Body: â20% off with your name on it! Tell us if youâve been loving [product name] and receive 20% your next purchase.â Feedback emails should be sent anywhere from 14-30 days after purchaseâdepending on the product. Ensure your shoppers have enough time to touch, use and form a well rounded opinion of your product. ie: Skincare will have a longer timeline than apparel or tech. 6. Birthday/Anniversary Emails Birthday emails add a personal touch and are the baseline to show customers you care. They often include special offers or discounts to make the recipient feel appreciated on their special day. Example: - Subject: âYour birthday, our treat!â
Body: âBirthday-ing is hard. You deserve a little treatâSo take 25% off your next purchase.â Put a spin on these emails for subscriber anniversaries to celebrate the milestones of your relationship together. ð¥Â DTC Win of The Week Dr. Squatch just launched their [Squatch-o-ween]( collection (seriously, are they everywhere or what?!), and itâs pumpkin vibes all day, every day. Dara Denney shared BFCM takeaways from this yearâs 2024 Q4 Summit in NYC, and letâs just sayâthere are some gold nuggets you donât want to sleep on. [tw profile: Dara Denney] Dara Denney @DenneyDara [tw] What you need to know about BFCM 2024: - people start building their shopping lists in June
- people like anticipation: tease the offer beforehand
- don't take down your evergreen ads... ever And some other nuggets from this year's Q4 Summit ð 12:26 PM ⢠Oct 7, 2024 48 Likes 4 Retweets 8 Replies ðï¸ Quick Clips - TikTokShop Growth Summit: [This is an event you wonât want to miss!]( Industry pros will spill all the secrets on mastering TikTokâs algorithm and taking your brand presence to the next level. Donât just keep upâlead the charge. - The Art of the Upsell: [Tune in to this webinar]( where BREZ reveals how they finessed nearly $1M in extra revenue with post-purchase magic. Learn how to squeeze every last drop of value from each order, without breaking a sweat. Thatâs a wrap for this weekâs spooky edition! ð» Thanks for hanging out with Chase and me. If you found this newsletter informative or just fun, share [ecomemailmarketer.com]( with your favorite DTC ghoul⦠I mean, marketer. Get them to subscribe so they donât miss out on next weekâs tricks and treats. Remember: Do shit you love. ð¤ Jimmy Kim [tw]( [in]( Update your email preferences or unsubscribe [here]( © 2024 eCom Email Marketer 228 Park Ave S, #29976, New York, New York 10003, United States [[beehiiv logo]Powered by beehiiv](
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