What happens when the brand gimmick is too good?

This is the best breakfast burrito in NYC [View on web]( Anya Hindmarch [WHAT HAPPENS WHEN THE BRAND GIMMICK IS TOO GOOD?]( As the summer season draws to a close on performative, branded ice cream, London’s Ice Cream Project takes the genre to its logical conclusion: self destruction.   TOP NEWS [Highly opinionated: the best breakfast burrito in NYC]( [In a burrito scene that becomes more competitive each year, Super Burrito is the one to beat.]( [Stop trying to convince me tinned fish is the height of luxury]( [Can we all admit that tinned fish is just okay?]( [Boston’s Quincy Market tourists take a stand against lobster roll laced with crawfish]( [Tourists: 1; Quincy Market: 0.]( [A food wonderland emerges from a charming cluster of cottages in Carlsbad, California]( [The Plot Express and Stella Jean’s Ice Cream are just some of the new tenants.]( [Let’s go on a food crawl around Shanghai Plaza in Las Vegas]( [The Chinatown strip mall offers a feast of exceptional dining — all within walking distance.](    [Learn more about RevenueStripe...](   Kimberly Kong/Nom Digital [TERRIFIC TASTING MENUS TO TRY IN D.C. RIGHT NOW]( [Fantastic prix fixe feasts ranging from affordable to excessive, and brand new to tried-and-true.]( [Sign up for the Eater D.C. newsletter for more local dining news, guides, and maps →](   TODAY'S VIDEO [WATCH: HOW A TOP AMERICAN PEANUT COMPANY PRODUCES MILLIONS OF NUTS PER YEAR]( GIF: Daniel Geneen/Murilo Ferreira/Connor Reid/Josh Dion   [Facebook]( [Twitter]( [Instagram]( This email was sent to {EMAIL}. Manage your [email preferences]( or [unsubscribe](param=today). View our [Privacy Notice]( and our [Terms of Service](. Vox Media, 1201 Connecticut Ave. NW, Floor 11, Washington, DC 20036. Copyright © 2023. All rights reserved.